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Auditing your readers

Posted by CreateSpaceBlogger on Sep 27, 2017 5:28:43 AM


Businesses, big and small, do frequent audits to gauge their success. They inventory product. They perform extensive ROI (return on investment) on advertising and marketing campaigns. They research and evaluate the demographics of their customer base. They evaluate the effectiveness of their workforce. They look at everything from the amount of money they spend on staples to the salaries of executive officers, all in the interest of maximizing their productivity.

You are an indie author, which means you are technically a small business owner. You should be auditing your business just like the major corporations. You won't know how to grow unless you know where you stand.

Start with your readers. You might be asking how you can possibly audit your readers. How can you possibly know who your readers are? Because you know your genre. Genres are demographic-specific by design. By-in-large, they attract a common core of readers who are from the same age group and in a lot of cases, the same gender. Depending on your genre, you can even narrow down even further. Find out as much information on the demographic that represents the typical reader of your genre. A simple query with your favorite search engine should get you started. Dive deep. Know their likes, their dislikes, and where they are most likely to share their likes and dislikes with others in their demographics. Know them like you know members of your own family.

Auditing your readers is the best way to build effective marketing campaigns and give you confidence that you are spending your branding time wisely.

-Richard Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award winning author and paid CreateSpace contributor.


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1,081 Views Tags: marketing, self-publishing, readers, writing, genre, social_media

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