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Auditing your brand

Posted by CreateSpaceBlogger on Oct 4, 2017 5:45:07 AM


In a previous post, I discussed the importance of auditing in the business world. It's a practice conducted on a regular basis in order to gauge past performance and current levels of inventory. Essentially, it's used to get an accurate barometer of where a company stands financially. The results of the audit determine how the company will move forward in the most productive way possible.




As an author selling a product, you are a business, and you should be doing periodic audits just like companies with thousands of employees. Before, I encouraged you to audit your readers. Today, I'd like to explain the importance of auditing your brand. You want to take a deep, hard look at what brand practices have been hurting your business and what brand practices have been helping your business. It can be a comprehensive and difficult task, but here are few core metrics you will want to understand in order to build your brand.




1. Where: What platforms are you using to build your brand? Hopefully, you're using multiple platforms. If you aren't, consider changing your strategy and incorporate two or three to help grow your brand's community. If you are using multiple platforms, rank them. Determine which one results in the most engagement and make that your primary plank in your platform. Look into ways you can advertise on the site in a cost-effective way, and bring more people into your brand's community.




2. How: Are you sending a consistent message? Remember, an author brand shouldn't be all things to all people. It reflects your true self. The best way to stay on message is to do just that, be you. Don't try to be what the reader expects you to be.




3. How often: Are you active enough on social media? Are you posting a status update or tweeting only a couple of times a week or are you doing it multiple times a day? Like it or not, the more active you are, the better your opportunity to grow your brand and sell more books.




These are just three areas of your brand strategy you should examine first. The more you conduct these audits, the more nuanced they will get, but for now, set dates on your calendar to audit your brand four times a year to examine these three key elements of building your author brand.






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Richard Ridley is an award winning author and paid CreateSpace contributor.

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