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Building your author brand

Posted by CreateSpaceBlogger on Oct 30, 2017 5:30:43 AM

I am constantly in search of ways to build a brand. I come across article after article that breaks down the brand-building process into easily executable steps. I'm sure I've even written an article or two that features similar steps. Although, I hope I never presented the steps as easy. Granted, it's not rocket science, but building a brand is anything but easy.

One element of the process is particularly hard. Hard might be the wrong word. It is laborious, but it is a labor of love. I am, of course, talking about the quality of writing. Building a brand around a poorly written book is nearly impossible. I can sense some of you screaming, "There are plenty of badly written books that become bestsellers!" I agree, but those are exceptions to the rule, not the rule itself. An author who pens a poorly written bestseller or bestselling series rarely repeats the feat.

If you want a brand that will stand the test of time, you have to invest significant time into developing your craft, and you don't just develop your craft by writing. You develop your craft by studying the masters, attending workshops, mentoring other writers. You develop your craft by challenging yourself to grow as an artist.

A brand built on good writing has the potential to be more than financially rewarding. It can be utterly fulfilling. It is worth the investment of your time, and it will make the rest of the steps to building an author brand just a tad easier.

-Richard Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award winning author and paid CreateSpace contributor.

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