Skip navigation
Currently Being Moderated

Setting goals

Posted by CreateSpaceBlogger on Nov 6, 2017 6:11:12 AM

Before you set out on a journey, it's a good idea to know your destination, otherwise you'll never know when you've arrived. The same can be said about achieving your goals. You're never going to know if you've achieved your goals if you don't know what your goals are. It's just simple logic.

You can't develop a marketing strategy until you define what will make your marketing efforts a success. Well, you can, but you shouldn't. Not defining what your marketing goals are will leave you frustrated and unfulfilled. Marketing should be by the numbers. Meaning, decide how many friends and followers you want in your social media circle. How many books do you want to sell? How many views do you want for a video? Know how to define your success so you can celebrate and improve.

Don't choose arbitrary goals. As an example, don't simply declare that you're going to sell a million books and then design a marketing plan that you think will achieve that goal. That's not how it's done. Set numerous goals. How many friends and followers do you want to connect with in the next three months? How many groups can you join and promote your book over the next three months? How many videos can you produce and post over the next three months? Set a goal for every platform and segment of your marketing strategy. You have at your disposal a world of information. I am, of course, talking about the Internet. Do your due diligence, and find realistic goals. I repeat, don't set arbitrary goals.

Set your goals and know what you can count as successes along the way.

-Richard Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award winning author and paid CreateSpace contributor.

You may also be interested in...

Setting Goals for Your Brand

A Marketing Calendar

1,047 Views Tags: self_publishing, authors, writing, marketing_strategy, setting_goals

Nov 9, 2017 10:40 PM Awalled    says:

Great post! Excellent advice about avoiding the arbitrary goal-setting.