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In my old life, I sold broadcast video equipment. One of the products we sold was a character generator for live broadcasts. I was tabbed as the trainer for the equipment and sent to Waterloo in Toronto, Canada, to spend a week at company headquarters to learn as much as I could about the product. With the exception of the airline losing my luggage, it was well worth the trip. My company liaison gave me a tour of the facility and our first stop was research and development. I was shocked to see their primary competitor's product sitting in pieces on one of the work tables. My tour guide chuckled at my confused look and said, "That's what you call reverse engineering. Don't worry. We paid for the machine."


Turns out this is a common practice in the corporate world. What better way to know how to beat your competition than to know how they construct their product? You can do the same, even though you really don't have competition as an author. Remember, my philosophy about books is that a well-written book by a fellow author only helps you sell more books because readers always want more. It's a healthy addiction.


But, that doesn't mean you can't look at successful authors in your genre and deconstruct their brand to help you understand how to build yours. How often do they post to social media? Do they use email newsletters? Do they do a lot of personal appearances? Do they utilize personal videos?


Knowledge is power. You can learn a lot just by reverse engineering another author's brand.


-Richard Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award winning author and paid CreateSpace contributor.



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916 Views Tags: writing, branding, author_marketing, author_brand, brand_identity

Jan 1, 2018 6:37 PM vcreativeart16    says:

Thanks Richard, you right knowledge is power

May 11, 2018 6:54 AM AnnaMid    says:

That was a powerful post. Thanks, Richard. I think you need to also have a look at this thing.

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