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How to build your brand in 2018

Posted by CreateSpaceBlogger on Jan 8, 2018 5:45:16 AM

Twenty seventeen is behind us, and it's time to build your brand in 2018. Here are three strategies to make your brand bigger and better in the coming year.

1. Pick a lane. I know I've encouraged you to spread yourself around on as many social media platforms as you can manage, but 2018 is the time to switch gears. Pick one social media site to spend a large majority of your time. Make one site yours. Treat it like your home and build your community with confidence.

2. Make it your mission to cultivate influencers in your genre. Influencers have large followings, and they boost book sales as well as boost your own community's numbers. Tag them in posts. Private message them to let them know when you blog about them. And, yes, find reasons to blog about them. I'm not suggesting you heap artificial praise upon them. I'm suggesting you honor their status as influencer and get on their good side.

3. Twenty eighteen will be no different than 2017 in one aspect. The content you post has to be share-worthy in order to be useful. You're a writer, a creative person, creating share-worthy content is not beyond your grasp. It is very much in your wheelhouse. It's what you do.

In a lot of ways, the list looks familiar to last year's. Technologies will no doubt change how we use social media, but the methodology will always remain pretty much the same. Build a following on a platform. Interact and build relationships with influencers, and content is and always will be king.  

-Richard Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award winning author and paid CreateSpace contributor.

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Jan 11, 2018 12:58 PM jazzycoach    says:

Great tips!

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Jan 15, 2018 3:32 AM Susanne    says:

Great point of views. I would however say that content as an element is not the same as in 2017. So many companies and persons create content nowadays, which makes it even more important to create higher quality content compared with previously.