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What your brand needs

Posted by CreateSpaceBlogger on Jan 31, 2018 5:42:07 AM


I'm going to take a difficult concept, use some reductive trickery, and turn it into a simple solution to help you build your brand. It's what we in the branding business call the "portability stratagem."

The difficult concept in this case is how do you continuously grow your brand and turn it into a reliable source of income? You are an author. Your brand is your name. It's what sells your books. In order to sell those books, you have to draw bigger and more connected crowds to your social media community. How do you do that?

Here's the reductive trickery. Your brand has to add value to your community. It has to bring a sense of worth to your friends and followers. So much so that they feel compelled to share the value of your brand to their friends and followers.

Some of you may be thinking that your book is your brand's value, and that is true to an extent, but here's the thing, it is static value. It doesn't change from the day you publish it. In order to grow a brand, you need to have dynamic value. You need to offer your community something continuously new.


In today's social media driven world, the most lucrative commodity is information. You have to find a way to bring new and exciting information to your readers. Whether it's related to your genre, your life, your hobby, etc., it doesn't matter. If it fascinates you, and you can communicate this information with passion and zeal, then it will reach people. It will add value to your brand.


Richard Ridley is an award winning author and paid CreateSpace contributor.


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1,389 Views Tags: book_marketing, branding, author_brand, author_branding, book_branding

Feb 2, 2018 1:05 AM jason99roy    says:

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Feb 2, 2018 1:59 PM thewisefarmerr    says:

Yes Richard, you are totally right about this, even I have started blogging a month ago and I think My niche which is related to farming, poultry, livestock and related domestic animals. I thought maybe I was not so good but I then went to Quora and saw the same stuff, people told me, if you can address your message, if you have something worth informing then there is a place for you on the internet and the social media.

Aug 19, 2018 10:21 PM ConnieC3    says in response to annabecket:

Basically you are your brand, and it is up to every one of you to construct the brand you need. You can simply rebrand yourself later as we develop and advance both by and by and professionally. The key to having an effective brand, in any case, is to construct it purposefully like we see good example at cheap essay writing service. You are extraordinarily and endeavoring to duplicate another person with a specific end goal to manufacture your one of a kind brand won't work.

Sep 13, 2018 12:49 AM ednamodes    says:
It’s   actually a nice and helpful piece of info. I’m satisfied that you simply   shared this helpful info with us. Please keep us up to date like this. Thanks   for sharing.

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