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Fume and Delete

Posted by CreateSpaceBlogger Mar 24, 2014

Grrrr. You all are going to have to pardon me as I get, as they say, "real" for a minute. There are some things that have been bothering me, and I just have to air them in a public forum so they will live forever in the digital world and eventually come back to haunt me.  My frustration has reached a point of no return. I have to get this out now! Here it goes!

 

And we're back. What? You didn't really expect me to write something inflammatory and potentially career-ending did you? I mean I did write it. You just never read it, and you never will. That's because I practice the "write and delete" method of exorcising my frustrations. 

 

Here's how it works: I come across a blog post, article or social media update that infuriates me. I walk away from the computer fuming. I come back, open Word, and write an incisive and clever response. Then I go about my author duties for the day. Finally, when my day is behind me, I read the Word document with my carefully crafted retort to whatever set me off in the first place. Then, I delete the document. 

 

Why? Because with distance comes perspective. I realize that I wouldn't be adding anything but fuel to the proverbial fire by actually posting what I have written. The need to initially insert myself into the discussion fades because there's literally no need or point. 

 

The next time you come across something that pushes you over the edge, I invite you to try my "fume and delete" method of ridding yourself of angst and frustration. I promise you'll feel better without all the messy regret that comes with actually going public with rabble-rousing remarks. 

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

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When Your Words Offend

2014: The Year of Participation

2,518 Views 0 Comments Permalink Tags: author, self-publishing, blogging, writing, write_and_delete
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Staying Connected: You're Not Alone - The Book Deal

When you're out of the writing zone, it can sometimes feel like you're alone.         

 

How to Create Stronger Bonds with Readers through Author Appearances - The Creative Penn

The virtual world is great for meeting readers, but the real world is great for bonding with readers.    

 

Film

 

12 Early Short Films by Famous Hollywood Directors - Mental Floss

Every great filmmaker was once a beginning filmmaker.   

 

Actor or Character? - A MOON BROTHERS Film Blog

Should an audience be drawn to a film because of the characters or the actors playing the characters?     

                                    

Music

 

Facebook Now Lets You Ask Friends for Music Suggestions - Kings of A&R

An interesting development for musicians on Facebook.    

 

10 Music Bloggers Who Write about Unsigned Artists - Entertainment Divaz

Here's where you start building your list of movers and shakers in the always changing music industry.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

2,942 Views 0 Comments Permalink Tags: authors, music, filmmaking, movies, short_film, blogging, characters, films, musicians, social_media, book_tour, author_appearance
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Most Common Mistakes: When Your Scene Focuses on What Isn't Happening - Wordplay

If you're going to write about what your characters don't do, make sure it counts.

                                                    

How to Make Ordinary Characters Compelling -Writer's Digest

A character doesn't need unusual abilities or knowledge in order to be fascinating.

 

Film

                                                        

How Does P.T. Anderson Start Writing a Story? - Making the Movie

Paul Thomas Anderson discusses the coffee shop method for breaking through writer's block.

                                          

10 Tips for the Video Producer on Location in Summer's Heat - Videomaker

The dog days of summer are upon us. Do you know how to beat the heat so it won't ruin your production?

                                                                                                                       

Music

 

Co-creating a Fanbase with Music Curation and What Artists Can Learn From Bloggers - Hypebot.com

Sharing and cross-promotion can help you build your fanbase.

 

What Are the Benefits of Listening to Music? -Musician Makers

Music matters on so many different levels.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - July 12, 2013

Weekly News Roundup - July 5, 2013

1,770 Views 0 Comments 0 References Permalink Tags: marketing, selling, music, film, indie, movies, writers, blogging, writing, films, filmmakers, social_media, film_location
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

The PERFECT Hook - Author Culture

What are you promising your readers with your hook?

                                                    

5 Reasons to Admire Self-Publishing - Huffington Post

An article examining the independent spirit of the self-publishing community.

 

Film

                                                        

10 Films That Gave the Game Away Too Early -What Culture!

Can you spoil a good story by uncovering the mystery too soon?

                                          

The Philosophy of Filmmaking: Storytelling DNA -San Francisco School of Digital Filmmaking

Can making a film be both easy and impossible?

                                    

Music

 

The Essentials to Building a Successful Music Career - Musicgoat

Call them the five Ms of making it in music.

 

The Future of Direct-To-Fan Marketing - Hypebot.com

Experts in the music and tech industries discuss the coming advances in fan outreach tools.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - May 31, 2013

Weekly News Roundup - May 24, 2013

1,721 Views 0 Comments 0 References Permalink Tags: self_publishing, authors, marketing, music, filmmaking, film, promotion, indie, movies, writers, blogging, films, musicians, craft, filmmakers
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I'm on an email listserv for one of my alma maters, on which people initiate discussion threads on anything from politics and business ethics to job openings and apartments for rent. I pick and choose what I want to read, respond to, or delete.


There's one member of the listserv who has caught my attention, and unfortunately not in a good way. He's an aspiring novelist, and every two weeks or so he sends around an email with a negative headline and a link to his most recent blog post. One week it's "Why social media doesn't work for authors," and the next it's "Is blogging a waste of time for authors?" Once, he posted something along the lines of "How traditional publishing exploits authors." The links all point back to his own website, which is positioned as...wait for it...a source for marketing advice for authors.


This man could use a little advice himself.


I suppose that by being so negative he's intentionally trying to be controversial to stir up interest in his manuscript, but it's not working. (I also believe he thinks he's being witty, but he's not.) Instead, by only posting what are more or less rants, he's coming across as bitter, angry, and a little desperate, even a bit mean. His approach doesn't make me root for him in his efforts to publish, and it certainly doesn't make me want to read his book.


My advice to him and other authors, aspiring or otherwise? If you want to use a blog, Twitter, etc. to drum up interest in your book, go ahead, but keep it mostly positive. Interesting and analytical writing about your experiences is one thing; negative and jaded ranting is another.


-Maria

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Maria Murnane is a paid CreateSpace contributor. She is the award-winning author of the romantic comedies Perfect on Paper, It's a Waverly Life and Honey on Your Mind. She also provides consulting services on book publishing and marketing. Learn more at www.mariamurnane.com.


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Is Your Brand Built for Controversy?

Publicity Stunts

1,411 Views 0 Comments 0 References Permalink Tags: books, authors, marketing, self-publishing, writers, blogging, social_media
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While I have a traditional book deal now, I began my career as a self-published author. As you indie authors out there know all too well, that meant that in addition to everything else, I had to do all the marketing on my own.


As part of my strategy, I reached out to both book clubs and bloggers early on. For clubs near me, I offered to come to their meetings if they chose my novel. For book bloggers, I offered to send them a copy in hopes that they would enjoy it and write favorably about it. (They also could have hated it, but that's the risk you take when you write a novel.)


The first book club organizer to say yes to me was Jennifer van der Kleut. I attended her club, had a great time, and kept in touch. One of the early bloggers to agree to review my book was a woman named Tonya Plank. After that, I stayed in touch with her as well. I kept both women updated on the progress I was making with my book, including the eventual exciting news that I'd landed a contract.


It's a good thing I did.


Jennifer started freelancing for AOL's Patch network, and Tonya began writing for The Huffington Post. Both were impressed by the success I'd had with my self-published book, and the following articles resulted:


Jennifer's Patch.com article


Tonya's Huffington Post article


Jennifer wrote her Patch.com article last year, but she has become such a fan that she also attended the launch party for my most recent novel. This time she recorded a video.


Click here to watch the Patch.com video.


As the above examples demonstrate, things rarely happen overnight in marketing. It's a process that builds on itself, so hold on to the contacts you make along the way.


-Maria

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Maria Murnane is a paid CreateSpace contributor. She is the award-winning author of the romantic comedies Perfect on Paper, It's a Waverly Life and Honey on Your Mind. She also provides consulting services on book publishing and marketing. Learn more at www.mariamurnane.com.


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Book Marketing Tip: Make It Easy for Your Fans to Help You

More Easy Book Marketing Tips

2,878 Views 0 Comments 0 References Permalink Tags: books, books, authors, authors, marketing, marketing, selling, selling, self-publishing, self-publishing, writers, writers, blogging, blogging, writing, writing
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It seems like we are inundated every day with new ways to market online. I know this because I'm usually the one doing the inundating. I've told you to start and maintain a blog, get involved in social media, create a weekly podcast, become a guest blogger, make online videos, and tweet, tweet, tweet. The list goes on and on.

 

There are just so many ways to market yourself online, it's hard to know where to start. It can be overwhelming and prevent a lot of authors from taking action. I had a difficult time with it in the beginning. It was never my heart's desire to have a blog, create videos, or post status updates on Facebook. Months passed before I took action. My thought process was that the writing would win out. Once enough people read the book, marketing wouldn't be necessary...right?


I couldn't have been more wrong. Writing definitely matters, and I think it's the most important aspect of your brand, but it must be supplemented with additional marketing efforts. Ignoring that fact does nothing but cheat you out of finding readers.


So where do you start? Start with your strengths. It's really not any more complicated than that. If you enjoy talking about topics for an extended period of time, create a podcast. If quick interactions with old friends and new fans is more your style, start with social media. If hamming it up in front of a camera for 3-5 minutes fits your personality, let personal videos be your starting point.


The important thing is to get started. Don't let yourself get bogged down by choices and the thought that you need to do everything at once. Start with one strategy and over time, when you get your marketing legs, you can delve into the other strategies and tools.


-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Build Your Brand with Original Content

Authors' Four Structural Essentials for Blogs

3,635 Views 0 Comments 0 References Permalink Tags: self_publishing, self_publishing, author, author, promotion, promotion, writers, writers, blogging, blogging, writing, writing
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

8 Simple Tips to Write Better - Writer's Digest

Sometimes you have to step out of your comfort zone to become a better writer.


The Importance of Your Personal Brand -Marketing Tips

Developing your personal brand is a never-ending process.

 

Film

 

How to Make a Web Series - Filmmaking Stuff

Creating a web series may be a perfect way to build your filmmaking brand.


Who Shot Film? - Tales from the Cutting Room Floor

Now that Fujifilm has announced it will no longer produce 35mm film stock, is shooting on film truly in danger of disappearing?

 

Music

 

5 Unique Ways to Market Your Music Online - Musicgoat.com

Musicgoat.com unveils what they believe to be the best-kept secrets for marketing music online.

 

Why "Post Your Twitter or Facebook Page" Discussions Don't Work - music think tank

There is a more effective way to get followers online, but it takes a little work.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - October 26, 2012

Weekly News Roundup - October 19, 2012

501 Views 0 Comments 0 References Permalink Tags: self_publishing, self_publishing, self_publishing, author, author, author, blogging, blogging, blogging, promotions, promotions, promotions, musicians, musicians, musicians, filmmakers, filmmakers, filmmakers
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Online Book Marketing - The Old Model vs. the New - The Future of Ink

We've reached that magical point in the online world. There's now an 'old' way of marketing online.


Great Reasons to Self-publish: 7 Case Histories -The Book Deal

Veteran editor and publisher Alan Rinzler investigates the reasons some authors self-publish.

 

Film


Filmmaking for Your Audience - Filmmaking Stuff

Independent producer Jason Brubaker examines the plethora of online marketing tools used to reach his audience.

 

Indie Filmmakers and the Digital Dilemma - The Huffington Post

The movie industry is trying to figure out the best way to preserve the growing influx of digital films.

Music

 

How a Music Career Is Like a Boogie Board - Judy Rodman

Turns out the music industry is a lot like the ocean; it's full of unpredictable waves.

 

21 Rules for Effective Social Media Marketing - The Curious Brain

Rule number 20 is my favorite: "Successful social media marketers maintain blogs."

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - October 19, 2012

Weekly News Roundup - October 12, 2012

495 Views 0 Comments 0 References Permalink Tags: filmmaking, filmmaking, author, author, self-publishing, self-publishing, blogging, blogging, musicians, musicians
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

New Twitter Profile Tips for Writers - GalleyCat

Twitter's getting a facelift. Are you ready to fully utilize the new features?     

                                                  

31 Book Marketing Ideas You Can Use - Today! -Duolit

These are 31 tips and tricks that are simple, yet could prove to be invaluable.             

 

Film

 

6 Filmmaking Tips from Monty Python - Film School Rejects

And now for something completely different: the kings of oddball sketch comedy have a lot to teach young filmmakers.

 

Innovative Cloud Filmmaking with Tiffany Shlain - Innovation Excellence

Are you prepared for access to even greater resources via a filmmaking cloud? 

 

Music

 

How to Get Comfortable with Music Marketing - Bob Baker's Indie Music Promotions Blog

If sales isn't you're thing, Bob has a few words of wisdom for you.

 

How to Use Rhyme to Enhance Your Lyrics - Blogging Muses

You should make the time to read this article about finding your rhyme.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - September 21, 2012

Weekly News Roundup - September 14, 2012

559 Views 0 Comments 0 References Permalink Tags: author, author, self-publishing, self-publishing, blogging, blogging, promotions, promotions, musicians, musicians, filmmakers, filmmakers
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The best way to build your personal brand and drive traffic to your online presence is through original content. This is content that originated on your blog, and it can come in different forms: written post, video, audio podcast, etc. The medium you choose to deliver the content isn't as important as where the content came from: your blog.


Here are three reasons why you should be putting more emphasis on original content to market your brand.


  1. Ground Zero and Social Sharing - We live in a "share"society. Thanks to the explosion of social media participation over the last few years, people are sharing information like never before. If people find a post interesting and compelling, there is a high probability they will share the link to the post with their social network. From that point, there's a chance the sharing will stretch across overlapping communities within social networks across the internet. That original post could become a multi-tethered source to new connections that will build your brand. In essence, original content is ground zero for the potential widespread recognition of your personal brand.
  2. Brand ID - Original content comes from, well, you. Since you are the source of the content, it can add definition to your brand. The content is your thoughts, in your words, using your own personal style. It is a building block to your brand identification.
  3. SEO - Search Engine Optimization (SEO) is a phrase thrown around a lot by online marketing gurus, and they often use it without providing context. Simply put, it means your blog or website is used in such a way that there is an increased likelihood your content will be discovered by a search engine such as Google or Bing. Many of today's search engines give preference to original, informative, content-rich articles, which means your blog or website has a better chance of a higher indexed ranking with search engines. The best SEO practice here is to provide quality original content that moves your blog link up the chain of search engine results.


Even if you are short on time, you can be sure that time spent on creating and posting original content to your blog is ultimately a course of action that will build your brand and help you sell books.


-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.


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Build Your Brand with Original Content

Can You Choose an Author Brand?

925 Views 0 Comments 0 References Permalink Tags: marketing, author, writers, blogging, promotions, seo
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It seems like for every task out there, you can find someone willing to do that task for a fee. Need your lawn mowed? There's probably a neighborhood kid who will do it at a reasonable rate. Need your car washed? You can pay someone to do it for you. This pretty much applies to any task you'd rather outsource than do yourself, whether for convenience, for someone's expertise, or to save time. But building your brand may be one area where it pays to do it yourself.

 

You could hire someone to represent you online on almost every plank of your branding platform. Some authors pay copywriters to post daily to their blogs, while others enlist help to interact with readers on social networks. But while it's a common practice by some, should you use surrogates to build your brand?

 

In the end, it's your call, but for indie authors, my advice in most cases is a resounding no. It is a shortcut that puts your most valuable asset as an author - your reputation - in the hands of someone else. These surrogates may follow guidelines and rules set forth by you, but the possibility for mistakes being made and misrepresenting your brand are much higher than if you do the branding work yourself. Plus, building a successful brand, especially online, is about authenticity and creating direct connections with readers. Would your fans rather interact with you directly or someone you hired?

 

Now, there may come a time when your brand is so expansive that hiring help to manage it makes sense. In fact, that would be a wonderful problem to have. If such a time arrives, select your brand surrogates with extreme caution. Hire an individual or firm with the same diligence you would use to hire someone to care for your child. And even if you use a brand surrogate, make sure people are only speaking on your behalf, and no one ever speaks for you as you. Transparency is the best way to preserve authenticity, and authenticity is the only way to make a real connection with your readers.

 

In my opinion, your personal brand as an indie author is too valuable to hand off to others. You should safeguard it just as you would safeguard the integrity of your writing. It's that important.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Branding 101: Brand Sabotage

Brand Audience vs. Book Audience

510 Views 0 Comments 0 References Permalink Tags: authors, blogging, writing, promotions, branding
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Do You Absolutely Need Social Media to Sell Books? - Publishing Perspectives

There are certain demographics that won't be found on social media. Does that mean authors of books for those demographics should ignore it?

 

How a Debut Author Used His Old College to Find New Readers -GalleyCat

It really is who you know. And sometimes, you may not know who you know until you ask.

 

Film

 

The Movie That Haunts You - The American Society of Cinematographers

Do you know the film that inspired you to become a filmmaker?

 

Independent Filmmaking: Passion or Profession? - Filmmaker Magazine

Has the low cost of technology and easy access to equipment helped or hurt filmmaking?

 

Music

 

How to Build a Career in Music with the Training from a Mentor - Musicians Buzz

Finding a mentor can help you jumpstart your music career, but the key is to find the right mentor.

 

How to Make a Good Music Video - MusicianCoaching.com

Music video guru Jill Kaplan shares her years of experience in matching directors with bands to create budget-friendly music videos.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - August 24, 2012

Weekly News Roundup - August 17, 2012

638 Views 0 Comments 0 References Permalink Tags: filmmaking, filmmaking, author, author, self-publishing, self-publishing, writers, writers, blogging, blogging, musicians, musicians, filmmakers, filmmakers
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After I published the latest installment of my series, something very strange happened to me: I received angry emails from readers that actually made me happy. They were upset because I had ended the new book with an unresolved outcome for one of the main characters. Their biggest beef was that they knew the next book in the series was about a year away. They didn't want to wait that long to find out what happens, and I couldn't have been more flattered.

 

I decided I would have to utilize my platform to attempt to satisfy the readers who simply couldn't wait. I'm doing so by posting diary entries on my blog from the character whose fate is in question. I'm even recording myself reading the entries and using my YouTube channel as another point of delivery. In addition, I update Facebook, Twitter, and other social networks every time I post a new one. So far, the feedback has been positive, and by allowing myself to do only one entry per week, I'm not taking time away from my other writing projects.

 

I will continue to write the entries until the publication of the next book. In fact, I'm using the entries as a bridge into the next book. When the last entry is posted on my blog, I'll format the entire diary into book format and publish it, making it available for purchase as a supplement to the series.

 

I share all this with you to let you know that you can do the same thing. Maybe you can expand a subplot involving a secondary character in your book using the same strategy. Or perhaps you can explore the background story of a character you liked and build a foundation for a new book. The possibilities and potential are endless.

 

Creating supplements to a main piece of work using your existing platform is a way to build interest for your books and your brand. And I'm finding it's a lot of fun, as well.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Never Too Boring to Blog

Blog What You Know - Books!

887 Views 0 Comments 0 References Permalink Tags: marketing, author, self-publishing, writers, blogging, writing
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

10 Social Media Tricks You Can Use to Boost Visibility Today - Mequoda

Amanda MacArthur lays out her strategies for utilizing social media.

 

Passive Guy Speaks -The Book Designer

Publishing blogger David Vandagriff discusses publishing, blogging, and more.

 

Film

 

Film-making, the Times They are A-Changing. Monsters 2010 - Mike's Film Talk

Is the digital revolution good or bad for filmmaking?

 

4 Tips for Filming Improvised Scenes - Dare Dreamer Magazine

Sometimes the best way to make a scene work is to go off script.

 

Music

 

What's Better Than an Interview with One Music Marketing Superhero? - Promote Your Music

Brian Thompson and Bob Baker dole out their best advice in this edifying interview.

 

25 Example Websites of Big Background/Minimal Web Designs for Inspiration - Brandshank.com

Need tips on how to design your band's website? Look no further.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - August 3, 2012

Weekly News Roundup - July 27, 2012

715 Views 0 Comments 0 References Permalink Tags: marketing, marketing, author, author, writers, writers, blogging, blogging, musicians, musicians, social_media, social_media
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