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1 Post tagged with the book_branding tag

What your brand needs

Posted by CreateSpaceBlogger Jan 31, 2018


I'm going to take a difficult concept, use some reductive trickery, and turn it into a simple solution to help you build your brand. It's what we in the branding business call the "portability stratagem."

The difficult concept in this case is how do you continuously grow your brand and turn it into a reliable source of income? You are an author. Your brand is your name. It's what sells your books. In order to sell those books, you have to draw bigger and more connected crowds to your social media community. How do you do that?

Here's the reductive trickery. Your brand has to add value to your community. It has to bring a sense of worth to your friends and followers. So much so that they feel compelled to share the value of your brand to their friends and followers.

Some of you may be thinking that your book is your brand's value, and that is true to an extent, but here's the thing, it is static value. It doesn't change from the day you publish it. In order to grow a brand, you need to have dynamic value. You need to offer your community something continuously new.


In today's social media driven world, the most lucrative commodity is information. You have to find a way to bring new and exciting information to your readers. Whether it's related to your genre, your life, your hobby, etc., it doesn't matter. If it fascinates you, and you can communicate this information with passion and zeal, then it will reach people. It will add value to your brand.


Richard Ridley is an award winning author and paid CreateSpace contributor.


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