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6 Posts tagged with the book_sales tag
10

We all know how important word of mouth is for book sales, but how and why it happens is usually a mystery. As authors, what can we do to encourage word of mouth other than asking our fans to tell their friends? There's nothing wrong with that, but even our most diehard supporters might have no idea what to do in any concrete way, even though they might really want to help us.


For that reason, in addition to asking fans to spread the word, I suggest providing tools and links they can easily copy and paste - and share. For example, here are some you can offer through your website, email, social media, newsletters, etc. In these examples, the hyperlinks are for my books, but they will give you a sense of how helpful they can be:



Marketing doesn't come naturally to most people, but (almost) everyone knows how to copy and paste. The next time a fan tells you she enjoyed your book, thank her for her support, and then ask her to help spread the word...and offer some tools. You never know who might take up your cause, so it's worth trying. A few posts on social media can go a long way!


-Maria

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Maria Murnane is a paid CreateSpace contributor and the best-selling author of the Waverly Bryson series, Cassidy Lane, Katwalk, and Wait for the Rain. She also provides consulting services on book publishing and marketing. Have questions for Maria? You can find her at www.mariamurnane.com.


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Marketingtip: make it easy for people to pay you

Book marketingtip: Put a sample on Goodreads

1,793 Views 10 Comments Permalink Tags: self_publishing, authors, marketing, writing, promotions, book_sales
3

It took me nearly five years to get my first novel, Perfect on Paper, published, so when it finally happened I was over the moon. I'd worked my tail off to make it happen, and after all that effort, at long last I could exhale, sit back, and enjoy myself as the sales rolled in.


Or so I thought.


Needless to say, the sales didn't roll in, and I was more than a little disappointed.


I remember voicing my frustration to my editor on a phone call one day. "Why isn't my book doing better?" I asked him. While I can't remember his exact response, I'll never forget the essence of it. He calmly told me that I should write another novel, then another. He said that success wouldn't happen overnight, that it was important to build a body of work if I wanted to make a living as an author.


While they weren't what I wanted to hear at the time, I took his words to heart and soon began writing a second novel, then a third. Now I have seven, and I make a living as an author. My editor was right. It didn't happen overnight, and it happened only because I kept writing. I will always be grateful to him for his sage counsel.


Other great pieces of advice I've heard over the years include:


*If there's a story you want to tell, tell it

*To write a book, all you really need is an interesting character (or characters) who is (are) in an interesting situation--then go from there

*All major characters should want something


What is the best piece of writing advice you've ever received? Please share in the comments. I would love to hear from everyone who reads this post. Just think of how much we could all learn from one another!


-Maria


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Maria Murnane is a paid CreateSpace contributor and the best-selling author of the Waverly Bryson series, Cassidy Lane, Katwalk, and Wait for the Rain. She also provides consulting services on book publishing and marketing. Have questions for Maria? You can find her at www.mariamurnane.com.


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How to Get and Stay Motivated

 

Want to write a book? Get out of your own way

1,714 Views 3 Comments Permalink Tags: author, self-publishing, writing, promotions, book_sales, writing_advice
0

I receive a lot of emails from authors who read this blog, and by far their biggest reason for getting in touch is to express how discouraged they feel about their book sales. To let all you know that you're not alone, I thought I'd share a personal story.


A couple weeks ago I received a text message from one of my best girlfriends. I won't quote it directly, but in it she said that she was embarrassed to tell me that she'd finally read my sixth book, which came out a year and a half ago.


I had to laugh at her message. You know why? Because I dedicated the book to her. She even came to one of my launch parties and co-signed a few copies for fun. But despite all that, it wasn't until recently that she actually sat down to read the book. She said she tore through it in three days and loved it, which was great to hear, but the reality is that she's just not a big reader. It's nothing personal against me, it's just how she is, and I understand that. That's what you have to keep in mind when your book comes out. Just because you wrote a book, not everyone you know is going to rush out and buy it, much less read it or tell their friends to read it.

 

 

That's what I try to convey to disillusioned authors who contact me. It's so easy to get discouraged, but you have to keep your chin up and keep doing whatever you can to spread the word about your book. Yes, you're going to feel disappointed at times, but that comes with the territory, and you just can't let it stop you. If I had let it stop me, I wouldn't be where I am right now.

 

 

-Maria


 

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Maria Murnane is a paid CreateSpace contributor and the best-selling author of the Waverly Bryson series, Cassidy Lane, Katwalk, and Wait for the Rain. She also provides consulting services on book publishing and marketing. Have questions for Maria? You can find her at www.mariamurnane.com.

 

 

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Three Ways to Increase Your Opportunity for Sales

 

Book Marketing Takes Persistence

 

 

 

 

1,527 Views 0 Comments Permalink Tags: self_publishing, author, promotion, writing, book_sales
0

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Are You Ready for a Book Signing? This Checklist Will Help - Book Marketing Tips

An infograph to help your next book signing be a success.         

                           

Marketing Versus Sales with Jim Kukral - The Creative Penn

Marketing is the setup, and sales is the close.        

 

Film

                                                        

Attention, Filmmakers: Six Tips for Getting Your Film Financed - Indiewire

You will find financing if you are confident, prepared and persistent.

 

Filmmaking Advice from Seven Directors with Feature Films at Sundance - No Film School

Don't wait to get experience to start your career in film; learn as you go.

                                                                                                                                              

Music

 

How to Start My Music Career - Hypebot.com

Are you prepared for the many hats you'll be required to wear?  

 

Additive Synthesis - Give me more! - AudioFanzine

The art of stacking audio sounds.  

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup- March 13, 2015

Weekly News Roundup- March 6, 2015

2,492 Views 0 Comments Permalink Tags: books, authors, marketing, book, music, filmmaking, audio, author, promotion, feature, movies, writers, writing, book_signing, films, promotions, musicians, social_media, book_sales, filmming_cost
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I've talked about failing on this blog; now it's time to talk about succeeding. Just as there is a lot of misunderstanding that goes into what it means to fail, success is largely misunderstood as well.

 

We've all seen the glamorized version of success in publishing. Become a bestseller right away and sell a couple million copies, right? It's the pinnacle of publishing, or the assumed pinnacle of publishing. Reaching those heights immediately is rarified air. Only a handful of books do it, and when they do it's not usually by design. By and large, such results greatly exceed expectations.

 

If you want to succeed in indie publishing, you're going to want to do it in steps. In other words, don't make your goal to sell a million copies or bust. Make your goal out of the gate to sell 50 books, and design a strategy around that number. Once you've reached or exceeded it, up the ante. With the next goal reached, kick it up a notch, and so forth and so on. You have a novel that will never go out of print unless you decide otherwise. Use that fact to your advantage. Don't frontload a strategy with all your resources in an effort to sell as many books as you can right off the bat. You'll find yourself swimming against the current.

 

Achieve success in increments. Set small, achievable benchmarks that will allow you to accumulate momentum, build readership and increase sales over time. This strategy can result in exponential growth, and it will boost your confidence and your knowledge of the market along the way.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

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Setting Goals for Your Brand

Selling Books Out of the Trunk of Your Car

2,286 Views 0 Comments Permalink Tags: self_publishing, author, writers, writing, book_sales, publishing_success
0

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

How Much Attention Should You Pay to Book Design? - The Book Designer

Designing your book inside and out is a crucial component in the indie author's journey.

                           

Becoming an Author - How Do You Spell Success? - The Future of Ink

In today's publishing world, the author doesn't just have control over their ability to succeed; they also have control over how to define success.     

 

Film

                                                        

The Long Take & the Tracking Shot - In Layman's Terms...

A look at how technology and evolving filmmaking techniques have changed the long take in movie making.    

                                          

Writing from Theme - Screenwriting from Iowa

Why summing your story up in one sentence can help you write more effectively.

                                                                                                                                              

Music

 

5 Mistakes Artists Make in Promoting Their Music - Intern Like a Rockstar

Do you know how to sell yourself and your music?

 

How to Create a Brand Identity Statement as an Artist - Bob Bakers TheBuzzFactor.com

Do you know how to tell fans and potential investors what kind of music you play? 

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup- June 27, 2014

Weekly News Roundup- June 20, 2014

2,474 Views 0 Comments Permalink Tags: filmmaking, formatting, book_design, movies, sales, musicians, screenwriting, filmmakers, book_sales, brand_identity, music_production, music_branding, film_production


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