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449 Posts tagged with the books tag
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Here's a small marketing idea that could lead to expanded exposure on a global scale. It's not groundbreaking, but it won't break your budget either. It's a long-haul plan, so don't expect an immediate return on your investment. Think of it as a side project that has the potential to grow your brand in a big way.

 

I live in a community that has a fairly large number of bed-and-breakfasts, small inns not affiliated with national chains, and vacation rental homes. The amount of amenities varies from establishment to establishment, but virtually all of them have a bookshelf filled with books. The titles usually cover a number of different genres and categories to match the variety of tastes of the different guests that stream in and out throughout the year. Why can't some of those books be written by you?

 

These places are either independently owned or run by small rental companies. It would be easy to find contacts and offer to send signed books for them to place in their properties. You would, of course, include a personal note in each copy inviting guests to join you on Facebook, Twitter, Instagram, etc. Presumably, these guests could come from all over the globe. This could be a real opportunity to make contacts far and wide.

 

I've stayed in a number of these establishments myself, and even though I have an electronic reading device, I always end up going through the book collections made available to guests looking for a physical book. Who knows? Maybe next time I'm staying at a bed-and-breakfast, I could be reading your book.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

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Marketing Tip: Set up an Author Page on Amazon

The Brand and the Pseudonym

2,495 Views 2 Comments Permalink Tags: books, self-publishing, promotion, book_marketing, craft, social_media, author_brand, marketing_ideas, marketing_strategy, book_exposure
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The Plot Plight

Posted by CreateSpaceBlogger Apr 22, 2015

My favorite book is an obscure title first released in 1933 called God's Little Acre by Erskine Caldwell. Well, it's obscure now. When it was released, it was actually both a commercial hit and the subject of controversy because it was deemed vulgar by some. By today's standards, it's not nearly as provocative as it was in the 1930s.

 

I write about it today because I can make the argument that the book is without a main plot. The catalyst for the action in the beginning is the patriarch of a deeply impoverished family's obsessive search for gold on his dying farm. It's a fruitless endeavor that ruins the farmland. This search for riches serves as a backdrop to the lives of the family members and the hardships that weave them together. There's an illicit affair that tears the family apart. There's a strike at a nearby cotton mill that ends in tragedy. There's a murder. The book is basically a scrapbook of events that paints the sad portrait of a family plagued by poverty. The futile search for gold is less a plot than it is a shadow cast by the family's endless misfortune.

 

A plot is described as the main event of a book that gives a story meaning. Other events, subplots, give a story depth. My dissection of God's Little Acre has me questioning my sanity. A book, I've been taught, must have a clearly defined plot. I've been encouraged to establish the plot early in a story. And I've been told repeatedly that a book cannot end without some sort of resolution to that plot. Caldwell did none of those things in God's Little Acre, but he managed to write a compelling, truly enriching story. How is that possible?

 

So, here's my question to you, dear writer, what is your philosophy on plot? Where is it established in your story? How clearly defined is it? Can you think of a book that contains a muddled plot, but still manages to deliver a gripping story?

 

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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The Importance of Plot Points

The Purpose of Subplots

1,880 Views 0 Comments Permalink Tags: books, authors, author, writing, characters, plot, development, craft, writing_tips, plot_point
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We all know subplots are basically a device to give your story a word count that will make it a book-worthy document, right? Wrong. Subplots weren't created to fatten up stories to please consumers. At least, they shouldn't be.

 

Here is what subplots can really do for your book:

 

  • Subplots allow you to add depth to your characters. Your plot may revolve around a murder mystery, but a subplot involving a troubled marriage or a struggle with alcoholism gives you the opportunity to dive deeper into a character's life. Your characters have a place in your plot and can even drive the plot. Giving them subplots gives them their own place in the story.

  • Subplots can serve as a thread to tie books in a series together. A subplot that snakes through the background of one book can grow into the main plot for the next book. It gives your story layers that can shift from book to book.

  • Subplots give your story a reality that would otherwise be vacant. Real life is messy. Books are a series of carefully constructed events. Subplots give the illusion of chaos. They make things seem real-world crazy and messy.

I'm not suggesting that you shouldn't use subplots to beef up your book. I am, however, suggesting you don't consider upping your word count as beefing up your book. Readers will see it for what it is: padding. Subplots should be used to give your characters and story depth. That is how you beef up your book.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Turning Subplots into Plots

The Importance of Plot Points

6,525 Views 2 Comments Permalink Tags: books, writing, characters, craft, writing_style, writing_tips, writing_advice, pace, plot_points, subplot
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A gentleman by the name of Matthew Jockers "did some distance similarity metric calculations and machine clustering" to determine how many different kinds of basic plot structures exist in the world of storytelling. 90% of the time when he ran the test, the answer was that there are six different plot structures, and 10% of the time, the answer was seven. Either result suggests that we are all drawing from the same plot designs over and over again.

 

 

These results beg the question: how are we coming up with so many different variations of the same plots? The answer is fairly clear. It's the amount of "you" that goes into the story you're writing. You have a style. You may not even know what your style is, but you do have one. I've suggested before that it's important that you be able to identify what that style is. It will give you more confidence as a writer, and it will give you a less cluttered path to plotting your next story.

 

 

In a monthly workshop I attend, the one question that is asked of every writer after reading their material is "What makes today different than any other day in your story?" The same can be asked when trying to define your style. What makes your story different from the other stories that share the same plot? Is it your choice of character? Is it your choice of narrator? Is it your choice of setting? What constant theme pops up in everything you write and sets you apart? What is the "you" in your writing? 

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

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Authors' Four Structural Essentials for Blogs

To Be a Professional Writer, Make a Professional Impression

2,920 Views 1 Comments Permalink Tags: self_publishing, books, marketing, selling, book, filmmaking, author, self-publishing, writers, publishing, writing, musicians, filmmakers, social_media, writing_tips
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Are You Ready for a Book Signing? This Checklist Will Help - Book Marketing Tips

An infograph to help your next book signing be a success.         

                           

Marketing Versus Sales with Jim Kukral - The Creative Penn

Marketing is the setup, and sales is the close.        

 

Film

                                                        

Attention, Filmmakers: Six Tips for Getting Your Film Financed - Indiewire

You will find financing if you are confident, prepared and persistent.

 

Filmmaking Advice from Seven Directors with Feature Films at Sundance - No Film School

Don't wait to get experience to start your career in film; learn as you go.

                                                                                                                                              

Music

 

How to Start My Music Career - Hypebot.com

Are you prepared for the many hats you'll be required to wear?  

 

Additive Synthesis - Give me more! - AudioFanzine

The art of stacking audio sounds.  

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup- March 13, 2015

Weekly News Roundup- March 6, 2015

1,944 Views 0 Comments Permalink Tags: books, authors, marketing, book, music, filmmaking, audio, author, promotion, feature, movies, writers, writing, book_signing, films, promotions, musicians, social_media, book_sales, filmming_cost
2

I sense a coming disturbance in the Force, and that disturbance is of my own making. I'm going to discuss something brand-related today that is completely superficial. It's not something I take joy in, but it's something that we must talk about because it matters. Fair warning: Some of you may become agitated by what is said here today. Now, let's jump right into it before I lose my nerve.

 

Do you pay attention to your physical appearance? It's a weird question to ask someone who wants to write for a living. After all, it's a profession that requires a lot of alone time. Sitting in a room by yourself and living inside your head for huge stretches of time doesn't exactly require proper grooming or presentable attire.

 

But I'm not referring to your "writer look." I'm referring to your "author look." Before you snap a selfie or step in front of a video camera, do you take the time to make sure your image matches the brand you're trying to cultivate? Now, understand what I'm saying. From the beginning, I've encouraged you to present a brand that reflects the real you. Don't manufacture a persona that you think people expect you to be. Be you. That philosophy is still at play here, but with a slight caveat. Don't let your appearance reflect your mood of the moment; let it reflect your normal state of being. If you are a laid-back cowboy that writes about your experiences on the range, don't step in front of a camera wearing a three-piece suit because you want to look nice. The same goes for buttoned-down attorneys writing legal thrillers. If you show up at an appearance in a sleeveless T-shirt and bicycle shorts because you just didn't feel like dressing up, you may throw your fans for a loop.

 

When you are building your brand, appearance matters. But it doesn't matter that you dress to the nines. It only matters that you dress in a manner that accurately represents your brand.

 

-Richard

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Maria Murnane is a paid CreateSpace contributor and the best-selling author of the Waverly Bryson series, Cassidy Lane, Katwalk, and Wait for the Rain. She also provides consulting services on book publishing and marketing. Have questions for Maria? You can find her at www.mariamurnane.com.

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An Active Author Brand

Productivity vs. Perfection

1,982 Views 2 Comments Permalink Tags: books, authors, writing, brand, branding, author_brand, marketing_strategy, brand_identity, author_appearance, marketing_advice, marketing_tip
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Why Every Writer Should Keep a Travel Journal - Writer's Digest

Your experiences on the road may be worth some money.        

                           

Write More: Seven Tips for Dealing with Writing Distractions - Beyond Paper Editing

Maybe it's time to go old school and ditch your fancy laptop for a more low-tech approach.          

 

Film

                                                        

Ed Burns on The Brothers McMullen, Finding Your Voice, and the Meat Grinder of Independent Filmmaking - The Week

The filmmaker who helped usher in today's modern independent filmmaking movement.      

                                          

Becoming a Full-time Filmmaker: When to Quit Your Day Job - Filmmaking.net

When should you let go of your security net?  

                                                                                                                                              

Music

 

Three Email Marketing Mistakes Musicians Make that Cost Them Fans and Money [Podcast]- Musicgoat.com

How to make your email marketing more engaging.  

  

Vocal Strain: What is it and What Can You Do about It? - Judy Rodman

Don't ignore vocal strain, or you might do permanent damage.    

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup- February 27, 2015

Weekly News Roundup- February 20, 2015

1,667 Views 0 Comments Permalink Tags: self_publishing, books, authors, marketing, film, author, self-publishing, movies, writers, publishing, writing, journal, promotions, filmmakers, branding, social_media, independent_film, email_marketing, vocals, writing_exercises, writing_tip
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Don't Force an Ending

Posted by CreateSpaceBlogger Feb 25, 2015

I just want to warn you that there's this little-known song from a movie that barely made any money at the box office that I'm going to reference in this blog post. It comes from an obscure animated flick called Frozen and the song title is "Let It Go." Oh, you've heard of it? Good, then I can spare you the video of me singing this catchy tune.

 

 

That is the wisdom I wish to impart on you today: let it go. Can't find an ending for that book you've worked so hard on for months? Let it go. What? You say it's been years? Let it go. Endings can't be forced. Well, they can, but they usually come off sounding that way. Your best strategy is to move on to the next project. Shed the frustrating missteps from your mind when it comes to finding the perfect ending, and redirect your creativity.

 

 

Albert Einstein didn't come up with the Theory of Relativity sitting in front of a chalkboard hammering out formulas and chasing mathematical equations down a rabbit hole. He came up with the idea as a clerk at the patent office staring out the window. In other words, he wasn't focused on revolutionizing physics. He was daydreaming. Had he been focused on making a great discovery at that particular moment, who knows, would he have developed the most famous scientific discovery of the modern age?

 

 

The ending will come to you when you let go of the need to find the ending. In a weird metaphysical way, stories don't like to remain unfinished. Your brain will find its way there on its own. If you force it, your brain will fight you and give your story an unsatisfying ending. Stop fixating, and start daydreaming. Let it go.

 

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

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When Do You Know The Ending?

Know Thy Story

2,193 Views 0 Comments Permalink Tags: self_publishing, books, book, writers, publishing, writing, craft, ending, writing_advice, writing_tip
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

How to Research Your Crime Novel - Writer's Digest

Crime scene descriptions, forensics, police interrogation tactics: just how far do you have to go to research your crime novel?       

                           

The Story Grid. How to Tell a Story and Edit Your Fiction with Shawn Coyne - The Creative Penn

Joanna Penn interviews Shawn Coyne about keeping a reader engaged enough to purchase your next book.          

 

Film

                                                        

How to Network in Hollywood (or Anywhere, Really) - Filmmaking Stuff

When raising money for a film, remember not to make the conversations exclusively about you.       

                                          

Ten Lessons on Filmmaking from David Lynch - Filmmaker Magazine

David Lynch is one of the most innovative filmmakers working today.   

                                                                                                                                              

Music

 

Vocal Performance and Acting Technique: Making Choices - Judy Rodman

Lights. Camera. Sing.   

 

Should You Run Paid Ads to Promote Your Music? -  Bob Baker's TheBuzzFactor.com

What to consider before you pay to advertise your band.   

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup- February 6, 2015

Weekly News Roundup- January 30, 2015

1,976 Views 0 Comments Permalink Tags: self_publishing, books, music, author, movies, musicians, filmmakers
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The following exchange happened in a workshop after a public reading of some new material by an unnamed writer:

 

 

Facilitator: Do you know who the characters are in this scene? What about the woman? Where is she coming from? Why is she so hostile towards the man? Is she the good guy or the bad guy? What is her motivation?

 

Writer: She's his niece, and she hates him, but she is committed to taking care of him because she made a promise to her father, before he died, that she would watch after his alcoholic brother.

 

Facilitator: This is revealed later on in the story?

 

Writer: No. It's just stuff I've uncovered along the way that didn't make it into the story.

 

Facilitator: Excellent! That's exactly what I wanted to hear. You know what's not on the page. You know these characters.

 

Why is it important that you know what's not on the page? After all, if it's not read, why does it matter? It matters because it gives you, the writer, two essential storytelling tools: confidence and boundaries. The confidence will help you write from a position of strength. You'll know how to maneuver through a story because you know the bigger picture. You'll not only know what motivates your characters, you'll also know what kills their spirits and causes them to give up.

 

 

The boundaries will inform you on the choices your characters make. You'll know without hesitation why they behave in the way that they do. You will know the lines that can't be crossed without consequences.

 

 

When you know what's not on the page, you know what belongs on the page.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Can Visualization Help You Finish That Manuscript?

Reality Check: Remember Why You Wrote Your Book in the First Place

2,057 Views 0 Comments Permalink Tags: self_publishing, books, authors, author, writers, writing, workshop, book_clubs, writing_workshop
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Write Better: 3 Ways to Introduce Your Main Character - Writer's Digest 

How to create characters that the reader will not only like, but feel like they know, as well.           

 

How to Create an Effective, Engaging Video - Marketing Tips for Authors

Your author video must have a purpose to engage the viewer.     

                           

 

Film

                                                        

Three Reasons Why Great Directing Hinges on Prep Work and Pre-production - Norm Kroll

Going into production without being prepared can ruin a great film.     

                                          

How to Build Your Audience through Email - Filmmaking Stuff

Email is a good tool to use to build your audience.

                                                                                                                                              

Music

 

Six Resolutions All Musicians Should Make for 2015 - Hypebot.com

It all starts with knowing what you're getting into. 

 

What's Wrong with Your Vocal Warm-up? - Judy Rodman

Before you commit to doing vocal warm-ups before performances, make sure you're doing them right.   

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

 

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Weekly News Roundup- January 9, 2015

Weekly News Roundup- January 2, 2015

2,036 Views 0 Comments Permalink Tags: self_publishing, books, authors, marketing, music, filmmaking, author, promotion, indie, movies, video, writers, writing, characters, films, promotions, directing, musicians, craft, social_media, character_development, author_marketing, film_audience, vocal_excersises
1

A couple of Saturdays ago, my good friends Martha and Tanya had a "stoop sale," which is what we apartment-dwelling New Yorkers call a good old-fashioned garage sale. As the three of us were discussing how much to charge for a beaded purse and why no one had yet bought the wooden elephant, a kind older gentleman strolled by. He struck up a conversation about the stack of books Martha and Tanya were selling. He said his name was Leland William Howard and explained that he'd written a memoir about the 20 years he'd spent with his beloved dog Betsy.

 

With tears of joy in his eyes, Mr. Howard told us how writing the book was purely a labor of love. He'd published it on his own and hadn't sold many copies, but that didn't matter to him. He had a story to tell, he told it, and he was extremely proud of having done so.

 

Bravo, Mr. Howard!

 

With all the focus on what to do once our books are "out there," too often we authors forget why we wanted to create a book in the first place. I've written seven novels now, but I remember the moment I finished the first one as if it were yesterday. I was overwhelmed with an incredible feeling of accomplishment, of pride, of fulfillment. And that was just the first draft! I had no idea what would come next, no clue that I would one day become a full-time author. And you know what? Since then I've have a lot of success with my writing, but none of it surpasses that initial feeling of pride, of I did it! I'm dead serious.

 

So many people want to write a book, but so few actually do. Try to remember that the next time you're feeling discouraged, OK?

 

-Maria

 

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Maria Murnane is a paid CreateSpace contributor. She is the award-winning author of the romantic comedies Perfect on Paper, It's a Waverly Life, Honey on Your Mind, Chocolate for Two, Cassidy Lane, and Katwalk. She also provides consulting services on book publishing and marketing. Learn more at www.mariamurnane.com.

 

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Those Wonderful Bumps in the Road

How to Write without a Plan

5,587 Views 1 Comments Permalink Tags: self_publishing, books, author, writing
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

50 Things to Tweet When You're Stuck for Ideas - Mediabistro

For those times when you're feeling Tweet-less.   

                           

Your Book Landing Page: Can't-miss Headline Writing Secrets (and Mistakes to Avoid) - The Book Designer

How to hide a secret message in a headline on your website.      

 

Film

                                                        

How to Avoid Your Biggest Filmmaking Mistake - Filmmaking Stuff

Don't ever give up on your filmmaking dreams.    

                                          

6 Filmmaking Tips from Jean-Luc Godard - Film School Rejects

From the mind of the man who believes "cinema is truth 24 times per second."  

                                                                                                                                              

Music

 

Maximizing Musical Collaboration through Video Conferencing - Hypebot.com

How video conferencing is being used today to make better music.

 

Becoming a Successful Music Producer - MusicConsultant.com

Rey Reel discusses his journey to become a music producer.   

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup- December 26, 2014

Weekly News Roundup- December 19, 2014

1,757 Views 0 Comments Permalink Tags: self_publishing, books, authors, writing, musicians
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Using Fiction Techniques for Writing Nonfiction - Helen Sedwick

How to get the logical side of your brain to have a little fun. 

                           

Eavesdropping for Story Ideas and Other Tips from a Veteran Novelist - The Book Deal

Bestselling author Warren Adler shares advice on writing and publishing.      

 

Film

                                                        

Do You Know What the Difference Between a T-Stop and an F-Stop Is? - Noam Kroll

Do you know your aperture settings?    

                                          

Attention, Filmmakers: Here's 10 Tips for Finishing Your Documentary - IndieWire

Defining the narrative structure of your documentary.  

                                                                                                                                              

Music

 

How Valuable Is Your Voice? A Lesson from Van Gogh's Shoes - Judy Rodman

The marketplace does not determine the value of your voice.

 

How Changing It Up Can Help Build an Audience - musicgoat.com

If you want to draw more people to your shows, don't be so predictable.   

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - December 19, 2014

Weekly News Roundup - December 12, 2014

1,641 Views 0 Comments Permalink Tags: self_publishing, books, authors, book, music, film, documentary, author, self-publishing, promotion, movies, writers, blogging, writing, promotions, musicians, branding, audience, writing_tips, target_audience
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Book Launch Sponsors

Posted by CreateSpaceBlogger Nov 24, 2014

Having attended my first major book launch party as a guest, I left the event with the prevailing thought, “That cost a lot of money.” For me, I would even call it prohibitively expensive. I just don’t have that kind of expendable cash. So, what is a guy like me to do?

 

Why not find sponsors for your book launch? I’m of the opinion you don’t even have to have a strong author brand to attract sponsors. You simply have to have a solid plan for the event. If you explain the nature of your launch, which is to spark a viral marketing campaign, and you outline how you’re going to achieve such a goal, getting sponsors may be a relatively painless process.

 

First, you want to stress that pictures and video will be uploaded by you and guests attending your book launch. Beyond the people in the photos and videos, the background will be included in these shots. Signage can be included in the background. The author bio and book description you hand out at the event can include information about the corporate sponsors that helped finance the event. Email notices, social media updates, and even direct mailings prior to the event can include information about the sponsors. In addition, you want to stress to any prospective sponsor that you will be putting out a big push to have the media in attendance at your book launch.

 

Does this commercialize your book launch? Yes, without question, but let’s face it, that’s exactly what you want your book launch to be - a commercial. You can choose your sponsors carefully and give your event an air of class, but make sure the sponsor is appropriate for your book’s theme and genre.

 

Finding sponsors for you book launch event could be the perfect solution to funding a marketing strategy that has the potential of gaining you invaluable exposure.

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

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Book Marketing Tip: Be Resourceful

Go Big

2,923 Views 0 Comments Permalink Tags: books, authors, marketing, selling, book, self-publishing, book_promotion, book_launch, book_party
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