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LinkedIn ( is free for a basic account, so if you don't already have a profile, I highly recommend creating one. Here are some ways to promote your writing along with your other professional accomplishments:

Include the cover image of your book as the background to your headshot

To change the blue template background that appears on most LinkedIn profiles, click on the little pencil on the right side of your profile. That will open the Edit Intro window. Once inside the window, click on the little pencil on the upper right side to upload a file from your computer. (See my LinkedIn profile for an example.)

Describe your writing style and website in your headline and/or summary

The headline appears directly below your headshot, and the summary appears a few inches below that (beneath the city in which you live). To edit either or both, click on the little pencil on the right side of your profile. For example, my headline says "Bestselling novels, about life, love and friendship," and my summary says, "I write contemporary fiction and occasionally give speeches on the crazy story behind how I became an author:" (Depending on your profession, you might prefer to have your headline about your day job and your summary about your book.)

Add writer/author to your work history

Even if you have a full-time job, why not cite that you're also an author in your work history? Scroll down to the Experience section of your profile and click on the little pencil to open the Edit Experience window. When asked to name an employer for your author position, add your author website.

Add your book (or books) to your profile

Scroll down the Accomplishments section and click on the "+" icon to open the window. One of the options to click is Publications. Here you can include a description of your book(s), as well as links to purchase pages on Amazon.

Note: In addition to individual profiles, LinkedIn also hosts countless private groups that could prove helpful in providing networking opportunities, e.g. college alumni, fraternity/sorority clubs, writing groups, etc. It's worth poking around to see what you can find!

-Maria Contributors/MurnaneHeadshot.jpg

Maria Murnane is a paid CreateSpace contributor and the best-selling author of the Waverly Bryson series, Cassidy Lane, Katwalk, and Wait for the Rain. She also provides consulting services on book publishing and marketing. Have questions for Maria? You can find her at

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932 Views 1 Comments Permalink Tags: self_publishing, authors, marketing, writing, promotions, linkedin

A couple posts back, I explained how an author had contacted me about doing a guest post for her blog. I liked her approach because in her email she obviously knew exactly who I was and had clearly read some of my work. I felt honored, not used, and I was happy to help her out. I even blogged about the experience, and here I am blogging about it again!


Connecting with fellow authors is a great idea. The trick to doing it successfully is to add some context to your outreach. Here are two examples of how to do it right:


1. Connecting on LinkedIn: When you send a connection request to a stranger, always add a personal message. I usually accept personalized invitations because I appreciate that the sender took the time to explain to me why he/she wants to connect, but unfortunately these invitations are the exception, not the norm.


When I receive generic LinkedIn connection requests from people I don't recognize,I never know what to make of it. I meet a lot of people, so I can never be sure if it's spam or from someone I actually know. I usually reply with a quick note asking the person to refresh my memory as to how we met. More than 95 percent of the time the person responds explaining that we haven't met but that he/she is an aspiring author. When I ask if he/she has read (or bought) any of my books, the reply is almost always no. Put yourself in my shoes here - how would you feel?


2. Connecting through my website: I love getting emails from authors who are inspired by my career, even more so if they have read some of my work. However, I also receive generic (e.g. copy/paste) emails nearly every day from authors asking me to check out their books - with zero mention of having read (or bought) my books. Again, put yourself in my shoes here. How would you feel?


Reaching out to fellow authors is smart - just be smart in how you do it, and you'll be on your way!


-Maria Contributors/MurnaneHeadshot.jpg

Maria Murnane is a paid CreateSpace contributor. She is the award-winning author of the romantic comedies Perfect on Paper, It's a Waverly Life, Honey on Your Mind, Chocolate for Two, Cassidy Lane, and Katwalk. She also provides consulting services on book publishing and marketing. Learn more at


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3,482 Views 2 Comments Permalink Tags: self_publishing, author, writing, promotions, linkedin