Skip navigation
1 2 3 4 ... 22 Previous Next

Resources

320 Posts tagged with the marketing tag
1

In a previous post, I recommended doing one thing per day, every day, to promote your book. If you took that advice to heart, you're probably currently in the process of building a "marketing checklist" and might also be wondering what to put on it. In addition to the items I suggested last week, here are three additional ideas to include:

 

  1. Set up a Twitter account. Even if you aren't ready to actually tweet anything, set up an account before you get too famous and someone uses your Twitter name for their account. (Optimism is a good thing!) Using your real name makes it easy for people to find you. My Twitter handle is @mariamurnane.
  2. Add a fun line about your book beneath in the "signature" of your personal e-mail account. If you have a website, include a link to that as well. The signature is typically found in the "settings" section of any e-mail account. Using a signature is a great way to tell people about your book without telling people about your book. My signature says "Best-selling author of the Waverly books, novels for anyone who has ever run into an ex while looking like crap. www.mariamurnane.com."
  3. If you don't have a website, register a domain. (GoDaddy is a good place to start.) I always recommend selecting www.yourname.com, or if that is taken, then www.yournameauthor.com or www.yournamebooks.com. Just like with your Twitter handle, you want to make it easy for your fans to find you. I don't recommend going with www.nameofyourbook.com because what happens when you write your second book? That may sound like crazy talk now, but it is quite possible that one day you will write a second book! (See my above note about optimism.)

 

I know marketing sounds scary for many authors, but remember what I said last week: If I've learned anything about book marketing over the years, it's that persistence pays off, and little things do add up. So take one thing at a time, and keep going!

 

-Maria

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/MurnaneHeadshot.jpg

Maria Murnane is a paid CreateSpace contributor. She is the award-winning author of the romantic comedies Perfect on Paper, It's a Waverly Life, Honey on Your Mind, and Chocolate for Two. She also provides consulting services on book publishing and marketing. Learn more at www.mariamurnane.com.

 

You may also be interested in...

 

Tips for Engaging Your Readers Online

A Few Reasons to Have a Website

9,950 Views 1 Comments 0 References Permalink Tags: self_publishing, marketing, author, writing, promotions
0

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

How to Dominate Your Niche with a Book Blog -The Future of Ink

Here are your three steps to genre domination.           

                                       

Konrath's Publishing Predictions 2014 -A Newbie's Guide to Publishing

Author Joe Konrath lets us peer into his crystal ball to see what he believes is on the horizon in the world of publishing in 2014. 

 

Film

                                                        

88 Cinematographers Share the Best Professional Advice They've Ever Received - The Black and Blue

Be careful. You may know it all after reading this article. 

 

Building A Cinema Camera for Under $1000 - Which Cameras Are Best & Which Accessories You Need - Norm Kroll

You can piece together an exceptional camera for under $1000 these days.     

                                    

Music

 

The Power of a Concert Memento - Hypebot.com

Do you have the merch to leave an impression with your fans? 

 

9 Things Every Musician Needs To Know About the Sound Guy -Digital Music News

Sure he does a killer mic check, but how is he at pulling off a killer sound?

 

-Richard

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

You may also be interested in...

 

Weekly News Roundup - January 10, 2014

Weekly News Roundup - January 3, 2014

1,087 Views 0 Comments 0 References Permalink Tags: marketing, music, self-publishing, movies, writers, sound, publishing, films, musicians, filmmakers, cameras, merchandise, cinematography, niche_market
1

Form an Author Co-op

Posted by CreateSpaceBlogger Jan 13, 2014

I'm guessing a large number of people reading this are writers with friends and family who also write. You may even belong to a writers group. I'm also guessing that among your collective of writers there are those of you who have jumped into the world of indie publishing. In other words, you have numbers, and where there are numbers, there is strength.

 

Alone, you are one author trying to break through by finding the right branding formula that will lead to a boatload of book sales. It's a tall order when you're on your own to keep up with the latest and greatest marketing tools and techniques or what's on the horizon.

 

Consider this: Instead of being a one-author operation, why not team up with your fellow indie author friends and become a cooperative, a kind of authors group where you meet monthly and examine each other's marketing strategies? You can share insights on what's worked and what hasn't. You can guide each other through this maze. You can organize group signings, appearances and readings. The possibilities are endless.

 

If you decide to give this a try, my suggestion is to go the whole nine yards. Have officers, take minutes, follow a meeting agenda, etc. Make it a real organization that effectively serves the needs of the authors in your group. Remember, this isn't a group critiquing each other's work. You have writers groups for that. This is a group dedicated to the topic of marketing and branding for authors.

 

Imagine how much easier your journey as an indie author would be if you had a group of other indie authors helping you navigate the marketing world. Authors helping authors: that's how it should be!

 

-Richard

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

You may also be interested in...

 

Covering the Convention Beat

It's Not Just a Hobby, It's a Marketing Opportunity

1,680 Views 1 Comments 0 References Permalink Tags: self_publishing, marketing, author, sales, writers
0

As you examine the year ahead and formulate your marketing strategy, I have one suggestion for you: Have fun! Just because you take your career as an author seriously doesn't mean you shouldn't enjoy it. If you're mired in tasks that fill you with dread and consternation, don't do those tasks. 

 

Lest you think this is impractical advice and maybe even contrary to advice I've given you in the past, I would argue otherwise. The philosophy I've tried to impart to you over the years is that following a dream shouldn't be filled with wall-to-wall angst. The bottom line is that by writing and publishing a book, you have already succeeded. Doing such a thing takes commitment and discipline that many, many, many others have not demonstrated. You took the desire to write a book and turned it into a published book. That is huge.

 

The journey from here on out should feel like a reward for your efforts, not a list of must-dos to make you a publishing icon. Yes, marketing is the key to selling books, but instead of focusing on how to sell tens of thousands of books, focus your marketing efforts on treating the readers you do have like royalty. Study after study has shown that a majority of people buy books based on recommendations by friends and family. People are more likely to recommend books by indie authors they feel a personal connection to than indie authors with whom they've had no interaction.

 

So, narrow your focus on those who appreciate your work, and you will have fun. As they feel more and more connected to you, they will spread the word about you and your book. Fun will be had by all. 

 

-Richard

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

You may also be interested in…

 

Recognize Your Readers

Book Marketing Tip: Stay Positive

9,712 Views 0 Comments 0 References Permalink Tags: authors, marketing, writers, book_marketing, marketing_strategy
2

In my last post, I encouraged you to sit down and write at least 500 words a day. For those of you who already have a book in hand, now it's time to get marketing!

 

Before I was published, I attended a writers conference where the keynote speaker suggested that everyone in the audience do five things every day to promote our work. At the time I thought that was a bit much, and now that I have multiple books out there, I still think it's a bit much. However, if you think doing five things a day is unreasonable, doing one is not. So that's what I propose today for my readers: In 2014, do one thing each day to promote your book.

 

To nudge you along, I suggest putting a daily alarm on your phone that says DO SOMETHING FOR BOOK MARKETING! That may sound silly, but trust me, it helps. That little beep is hard to ignore after a while. Guilt is a powerful motivator.

 

Here are some suggestions to get you started:

 

Monday: Update your author bio.

Tuesday: Take snippets from your best reviews and create a "Praise for (title of your book)" document.

Wednesday: Create a compelling one-line description of your book.

Thursday: Create a compelling one-paragraph description of your book.

Friday: Contact your college alumni magazine about your book using the above materials.

Saturday: Make a list of 10 influential people you want to read your book.

Sunday: Research how to get your book into the hands of the above people.

 

These are just a few ideas that only scratch the surface of the myriad things you could do to promote your book. (There are many more suggestions on my blog if you'd like to have a look.) While the bigger list may seem daunting, the key is to think small, don't freak out, and go one day at a time. If you do just one thing a day to promote your work, soon you'll have done dozens of things, and eventually hundreds. You may not see results right away, but over time those seeds you sow can sprout into prolific fruits. If I've learned anything about book marketing over the years, it's that persistence pays off, and little things do add up. I'm living proof of that. Happy New Year!

 

-Maria

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/MurnaneHeadshot.jpg

Maria Murnane is a paid CreateSpace contributor. She is the award-winning author of the romantic comedies Perfect on Paper, It's a Waverly Life, Honey on Your Mind, and Chocolate for Two. She also provides consulting services on book publishing and marketing. Learn more at www.mariamurnane.com.

 

You may also be interested in...

 

Can You Do More?

It's Too Much!

5,119 Views 2 Comments 0 References Permalink Tags: self_publishing, marketing, author, promotion
0

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Blog Carnival: Marketing Tips for Authors -Marketing Tips for Authors

A collection of links to posts on all-things books and publishing.         

                                                    

Too Much Vertical Space in Your Manuscript? -The Book Deal

Are you including enough writing in your writing?

 

Film

                                                        

Achieving That Film Look - New Channel Media Blog

Tips and tricks on how to give a digital image that film look.

                                          

Why All Film Directors Need To Know How to Act - NoamKroll.com

Having experience as an actor will allow you to communicate better on set. 

                                                                                                                                              

Music

 

Becoming a Better Singer - MusicianCoaching.com

Renowned vocal coach Linda Septien shares her thoughts on the art of singing.

 

Does Music Make You Smarter? (The Mozart Effect) -Maestro Musicians

Has music given you better spatial temporal reasoning?

 

-Richard

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

You may also be interested in...

 

Weekly News Roundup - December 20, 2013

Weekly News Roundup - December 13, 2013

2,451 Views 0 Comments 0 References Permalink Tags: self_publishing, authors, marketing, music, filmmaking, indie, movies, writers, writing, films, musicians, craft, filmmakers, branding, social_media
1

A new year is upon us. By now, the shock of outlasting the Mayan calendar should be wearing off, and you are raring to kick your book marketing into high gear. You want to build that brand and sell, sell, sell. 

 

Where should you start? My advice is to commit to making 2014 the year of participation. This is the year where you will earnestly and enthusiastically engage with your fan base. The fans are the ones who are doing the hard work for you by telling their friends, followers, and family about your book. The more you interact with them, the more passionate they'll be about their mission to help you and your book succeed.

 

This is a pretty simple concept. Mingle. Start a conversation through a social media site and keep it going for as long as you can. Post on your blog and respond to comments by ending each one with a question. Get to know the people who are fans of your work. You might even want to start a birthday log of the fans you hear from the most. Reach out to them, let them know you're creating a calendar of birthdays for your most ardent supporters and then follow through by sending them birthday wishes at the appropriate time - via email if you can, because that's a bit more personal than doing it via Facebook or Twitter. This is just one idea; the point is to take advantage of every opportunity to interact with your community, no matter how large or small.

 

This is your brand's year. Make it a success by participating in your community. Engage your fans.

 

-Richard

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

You may also be interested in...

 

Include Calls to Action

Tips for Engaging Your Readers Online

3,324 Views 1 Comments 0 References Permalink Tags: authors, marketing, writers, readers, social_media, engage, fan_base, engaging_readers
4

The Marketing Maze

Posted by CreateSpaceBlogger Dec 18, 2013

Let's face it, marketing a book is hard. It's not rocket science or brain surgery hard, but it is "finding your way through a maze" hard. Sometimes you snake your way through the confusing twists and turns and find your way to the other side without a problem. And, other times, you take wrong turn after wrong turn before you finally reach your destination.

 

The thing you don't want to do is to stop trying to find your way. You're allowed to make mistakes. If you do take a wrong turn, simply turn around and look for another way. Don't be afraid to move forward because you've gone the wrong way in the past; pick a direction and go. You have time, because with print on-demand, your book will never go out of print.

 

There are some things you can do to help yourself navigate the maze:

  1. Know your genre. Study what other authors in your genre are doing to market their books to the demographics you want to reach.

  2. Know yourself. Be honest with how much and what you can do. If there's a skill set you want to learn to help you market your book, factor that into your journey.

  3. Know your book. If you can describe your book in one sentence, pitching your book will be much easier for you.

  4. Know where your readers gather. Likeminded readers often find a place like Goodreads to talk about their favorite books, and they're eager to make recommendations to their fellow devotees.  

 

Yes, marketing a book is hard, but it doesn't have to be unrewarding. As long as you're learning and keeping your eyes open, you'll find a formula that works for you. Just continue your trek through the maze, and you'll get there. 

 

-Richard

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.


 

You may also be interested in...

 

Promote Your Book with Goodreads

The Grassroots Marketing Ripple Effect

6,808 Views 4 Comments 0 References Permalink Tags: self_publishing, authors, marketing, book_marketing, author_brand, marketing_strategy
0

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

10 Essential Non-Writing Tools to Help Writers Write -PBS

What non-writing tools are in your arsenal?

                                                    

Getting Maximum "Bang" for Your Book Description Buck: an SEO/Author's Perspective -The Creative Penn

Author and book marketing expert Lori Culwell looks at book descriptions as an SEO professional.

 

Film

                                                        

How to Build Rapport with Movie Investors (and Other Hollywood Heavy Hitters) - Filmmaking Stuff

Because sometimes it is about whom you know.

                                          

30 Things about Screenwriting - Filmmaker IQ

The greatest hits list from Scott Myers' blog, Go Into The Story.

                                                                                                                                              

Music

 

Mixing and Producing: Choosing a Mix Engineer - Musician Coaching

An interview with Grammy-winning engineer Jason Goldstein.

 

Social Media to Your Band's Advantage -Musician Makers

Use social media as more than just a gig announcement tool.

 

-Richard

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

You may also be interested in...

 

Weekly News Roundup - December 6, 2013

Weekly News Roundup - November 29, 2013

12,406 Views 0 Comments 0 References Permalink Tags: self_publishing, authors, marketing, book, music, filmmaking, movies, writers, writing, mixing, investors, musicians, craft, screenwriting, filmmakers, descriptions, social_media, producing, writing_tips
1

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

How to Make Your Setting a Character -Writer's Digest

How to get your readers emotionally invested in your book's setting.  

                                                    

Self-Pub Personas: Which Type are You? -Electronic Bindery

Planning your career is much easier if you know who you are.

Film

                                                        

You Are the 30% - How to Set Your Crowdfunding Goal - Filmmaking Stuff

Can you anticipate where 30% of your funding will come from before you even start you crowdfunding campaign?

                                          

The Art of Editing in the Good, the Bad, and the Ugly - Cinemacuteo

How math figures into the art of editing.

                                                                                                                                              

Music

 

The Best Food and Drink for Your Voice - Music Makers

Fizzy drinks and spicy foods could hinder your vocal performance.

 

Should You Play a Benefit for Free? -Musicgoat

Is the exposure of playing a charity event worth it? Should it even matter?

 

-Richard

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

You may also be interested in...

 

Weekly News Roundup - November 22, 2013

Weekly News Roundup - November 15, 2013

1,703 Views 1 Comments 0 References Permalink Tags: authors, marketing, music, editing, author, movies, writers, venues, characters, films, funding, musicians, music_production, crowdfounding
1

It's Too Much!

Posted by CreateSpaceBlogger Nov 11, 2013

Recently, I wrote a blog post asking you if you're doing enough to market your book. The idea came from conversations I've had with authors over the years about their frustration over not selling enough books. Delving deeper into their complaint, I would invariably discover that they weren't doing much in the way of marketing.

 

Our discussion would then turn to what most successful authors are doing. The most common responses I would get were shocked utterances of "Really?" or various groans and sighs. When our conversation ended, and we went our separate ways, I sometimes wondered if I did the new author a disservice. Instead of running out and starting a blog, storming the social media sites, cranking out personal videos and adopting various other marketing strategies used by authors, I imagine a good number of them were too overwhelmed to do anything. My information dump buried them under a pile of unfamiliar and daunting self-promotional tasks.

 

If the thought of doing it all prevents you from doing anything, don't do it all. Just do one or two things. I understand that there isn't enough time in the day to write, work, promote and live for most people. There has to be some give somewhere. Prioritize how you see fit. It's your journey. You'll likely be even more effective with your book marketing if you devote all of your attention to the things you're really good at rather than splitting your time and effort across many promotional areas.

 

It's more important that you do something instead of doing nothing. Even if you decide to do nothing, no one will revoke your privilege to publish. So if you start to feel overwhelmed, adjust your expectations and just do what you can.

 

-Richard

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

You may also be interested in...

 

Book Marketing: Have You Tapped Your Network?

Looking for Marketing Tips? Here's What's Working for One Indie Author - and What Isn't

2,905 Views 1 Comments 0 References Permalink Tags: self_publishing, marketing, author, promotion
0

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Target Marketing for Authors - Email Marketing -BadRedhead Media

When spam isn't spam.     

                                       

Promote Your Book with Pinterest -The BookBaby Blog

Did you know Pinterest drives more traffic to content publishers' sites than Twitter, LinkedIn, and Reddit combined?

 

Film

                                                        

Independent Filmmaking - To Webisode, or Not to Webisode... - NOHO Art District

Webisodes can build your brand, but is it the right move for your career?

 

Directing Directors on the 'Right' Approach to Coaching Actors - The Wrap

Have you tried the Travis Technique of directing actors?

                                    

Music

 

How to Build an Effective Band Website - The Musicians Guide

What is your website's purpose?

 

How My Damaged Voice Came Back -Judy Rodman

All is not lost when you lose your voice.

 

-Richard

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

You may also be interested in...

 

Weekly News Roundup - November 1, 2013

Weekly News Roundup - October 25, 2013

678 Views 0 Comments 0 References Permalink Tags: authors, marketing, music, filmmaking, self-publishing, movies, writers, writing, films, directing, social_networking, musicians, filmmakers, social_media, marketing_strategy, wesbite
0

Goodreads is a smart (and free) way for authors to reach avid readers. With 20 million members, 570 million books, and 24 million reviews, it is now the world's largest site for readers and book recommendations. Here are a few tips for how to use it:

 

  1. Create an author profile and include your book title(s), bio, headshot, website, Twitter handle, blog, etc.
  2. Run a giveaway. Giveaways are free to list and drive awareness of your book. You can run as many giveaways as you like for however many copies you want to provide. Even if winners don't post a review, they will likely add your book to their "To-Read" shelf, which will provide exposure for your book.
  3. Add the Goodreads widget to your website to let people know they can post reviews of your work there. Just like with Twitter and Facebook, you want to let readers know where to find you. Goodreads provides a variety of widgets to help you promote your books.
  4. Join groups and talk about books (not just your own). Goodreads members like to talk about what they're reading, and you can tap into that discussion by joining groups that interest you. Avoid excessive self-promotion, but feel free to express your opinion!
  5. Create an event and invite your friends and followers. You can create all kinds of events, including book signings, online chats, cover reveals, and book launches.
  6. Use your blog and the "status update" feature to keep fans informed about your books. You can import your blog from Blogger, Wordpress, Tumblr, or other blogging platforms.

 

Bonus advice: As I discussed in a previous post, I don't recommend commenting on reviews, especially negative ones. Bad reviews can actually improve the perception of your work, as it shows that real, unbiased people are reading it. Resist the temptation to dispute a poor review, but do flag it if it violates the Goodreads terms of service.

 

-Maria

 

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/MurnaneHeadshot.jpg

Maria Murnane is a paid CreateSpace contributor. She is the award-winning author of the romantic comedies Perfect on Paper, It's a Waverly Life and Honey on Your Mind. She also provides consulting services on book publishing and marketing. Learn more at www.mariamurnane.com.

 

 

 

 

You may also be interested in...

 

Watch for Errors in Marketing Materials

Tips for Promoting Your Book on Twitter

10,891 Views 0 Comments 0 References Permalink Tags: self_publishing, authors, marketing, author, promotion, promotions, social_networking, social_media, marketing_strategy
1

The Next Big Thing

Posted by CreateSpaceBlogger Nov 4, 2013

"Be an early adopter." Taking that advice can be the key to finding unprecedented success in marketing because when you are one of the first to adopt the next big trend, you are then positioned to accompany that trend to the top. It's like being on the ground floor of a new business venture that turns out to be a game-changing enterprise.

 

The trick is to know which "next big thing" really is the next big thing. There are new social media sites popping up constantly. Some come and go before anyone takes notice. Others reach the stratosphere and carve out their own little spot in the social media universe. There's no way to know for sure which ones will take off, but if you make it point to visit some of the trend-watching sites listed below on a regular basis, you'll have a great chance of finding "the one" that will help you take your brand to the next level.

 

  • Mashable- Founded by Pete Cashmore in 2005, Mashable is the go-to news source for all things social media. It is one of the best trend-watching tools out there today.

  • TechCrunch- This site prides itself on finding and reporting on new technology start-ups and breaking news in the tech industry.

  • ReadWriteWeb- Founded in 2003 by Richard MacManus, the site is one of the oldest to cover tech news in the age of social media.

 

There are others of course. You can find a fairly comprehensive list by visiting moreofit. Pick a time out of every day to spend 15 minutes perusing a few of these sites and you just might become an early adopter of the next big trend in social media.

 

-Richard

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

You may also be interested in...

 

Today's New Media

Six-Second Branding with Apps

7,098 Views 1 Comments 0 References Permalink Tags: authors, marketing, self-publishing, promotions, mashable, techcrunch, readwriteweb
0

Today's New Media

Posted by CreateSpaceBlogger Oct 28, 2013

I hear the word "media" used a great deal these days, more so than in my younger and more impressionable days. When talking of marketing in the past, there didn't seem to be an obsession with what type of media a particular organization represented. There weren't groups, subgroups, and subgroups of subgroups of media. There was just THE media, as in the press, and the one general word was sufficient for describing most of it.

 

Now, there's mainstream media, alternative media, online media, etc. Media has broken off into more specialized forms. When you're trying to market a book, it might be useful to identify the types of media that are available to you. Here, I've focused on three types of media you can pursue to get coverage for you and your books:

 

  1. Mainstream media - Something becomes mainstream when it is widely known and utilized. I don't limit this particular group to offline organizations like electronic news networks and the print industry because they all have enormous online footprints these days. Sure, mainstream media includes The Wall Street Journal, NBC Nightly News, CNN, etc., but it also includes sites like The Huffington Post, Yahoo!, and other online-only organizations. They are oft-quoted and linked to via social networks. Because they have such a big presence, it can be difficult for indie authors to get coverage in these types of outlets, but it's not impossible.

  2. Specialized media - This is a subset of the media that has a smaller presence than its mainstream counterparts, but it still caters to a large group of people. These are specialized media groups that usually focus on one specific topic. Writer's Digest is a good example of this type of organization. That is a publication that focuses on all-things-writing. There are hundreds of specialized media organizations out there today. If you have a book that features a specific topic or passion, there's a fairly good chance you can get coverage with one of these outlets.

  3. Enthusiast media - These are your bloggers. In most cases, they don't have a formal media background, and many don't consider themselves part of the media, but they are. They disseminate information to a reading audience, and they usually do so with a great deal of zeal. Like specialized media, bloggers more often than not focus on one or maybe a couple topics of interest. This is where you're going to get the best return on investment of your time. Bloggers are hungry to discover the next greatest thing - your book could be that thing!

 

Getting the attention of the media is something you should be trying to do as part of your indie author marketing plan. It can be hard work, but with all the different types of media out there today, you have more opportunities than ever before to reach new audiences.

 

-Richard

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

You may also be interested in...

 

Six-Second Branding with Apps

Book Marketing: Have You Tapped Your Network?

3,482 Views 0 Comments 0 References Permalink Tags: self_publishing, marketing, writing, media, promotions
1 2 3 4 ... 22 Previous Next