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446 Posts tagged with the marketing tag
2

Many writers make the mistake of thinking that bigger is better when it comes to defining a book's target audience. Logically, it seems to make sense: they want to sell as many books as they can, so they want to find the biggest pool of people to market to. That line of thinking is all about the numbers; the bigger the number, the bigger the opportunity to succeed. So the author designs a generic strategy in order to appeal to as many people as possible. They believe that if a potential reader is simply made aware of their book, then surely they'll take a chance and buy it.

 

But by choosing this "big pond" approach, those authors are being overlooked, and they're missing the opportunity to stand out in a smaller pond. What authors should do instead is look for ways to make their target audience smaller.

 

Find an element of your book that will resonate with a specific group of people and reach out to them. What you're looking for is a niche market. Dictionary.com defines niche market as "specialized and profitable part of a commercial market; a narrowly targeted market." The key word in that definition is "profitable."

 

An example of a niche market is fly fishing enthusiasts. Let&rss assume that you've written a murder mystery that features a protagonist who is a master fly fisherman. You'd be well-served to pursue fly fishing blogs, magazines, websites, clubs, etc. Let them know about your book. Offer them review copies. Let them know you're available for an interview, personal appearance, or whatever else they need.

 

You'll have much better success being a big fish in a small pond than a small fish in a big pond.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Passive Marketing is Important Too

It's Not Just a Hobby, It's a Marketing Opportunity

45,497 Views 2 Comments 0 References Permalink Tags: self_publishing, marketing, selling, distribution, sales
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

The Lessons Music Business Can Teach Authors - Beyond the Book

Can you become a successful author without finding fame?

                                                    

How Fiction Authors Can Steal Marketing Ideas from Their Non-Fiction Friends -Duolit

          Nonfiction authors have the benefit of a built-in audience. Turns out, fiction authors do, too.            

 

Film

                                                        

Your Movie Facebook Fan Page Is Not Big Enough - Filmmaking Stuff

Succeeding in filmmaking goes beyond making a great film. It requires rabid fans.

                                          

10 Lessons on Filmmaking from Director Ken Loach - Filmmaker Magazine

You can't bring your ego when making a documentary; it has to be about the subject matter.            

                                    

Music

 

Don't Make This Music Publicity Blunder - Bob Baker's Indie Music Promotion Blog

It's not about you; it's about who you're marketing to.       

 

For Music Discovery, Definition Often Varies - Hypebot.com

The way people find your music has changed drastically in the last few years.                 

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - April 19, 2013

Weekly News Roundup - April 12, 2013

954 Views 0 Comments 0 References Permalink Tags: books, authors, marketing, music, filmmaking, film, indie, movies, writers, promotions, musicians, craft, filmmakers, branding, social_media
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

What Inspires Authors to Write Their Novels? - Huffington Post

Author Wendy Webb looks for the muses among us. 

                                                    

Ten Ways Self-publishing Has Changed the Books World - The Guardian

How indie authors took control and changed the publishing game.

 

Film

                                                        

What Did Barry Levinson Say Is the Worst Thing a Filmmaker Could Do? - Making the Movie

The legendary filmmaker doesn't wait for the audience to catch up before he serves up the next joke.

                                          

How (Why) to Make a Movie - Ezine Articles

A filmmaker argues that you will always regret not making that film you always wanted to make.

                                    

Music

 

DIY Electronic Music Production Basics: Part 5 - Marketing - Musicgoat

Musician/producer Rick Lloyd draws on his experience to give some sage marketing advice.

 

How Much Money Do Viral Music Videos Make? - The Musicians Guide

A viral music video can create multiple streams of income.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - April 12, 2013

Weekly News Roundup - April 5, 2013

886 Views 0 Comments 0 References Permalink Tags: authors, marketing, music, promotion, indie, movies, inspiration, musicians, craft, filmmakers, viral_video
3

We've all heard of the traditional "book tour," in which an author travels around the country making the rounds of late-night TV, afternoon talk shows, radio stations, etc. However, those people are usually big celebrities who could be selling dish soap, and people would still want to listen to them (they also probably didn't even write the books they're promoting, but that's a whole other blog post...).

 

For the rest of us non-Hollywood authors, we're on our own.

 

One effective alternative for indie authors, especially those on a budget, is to engage in a virtual book tour. Here's how it works:

 

  1. Contact a number of blogs and websites that like to review books and interview authors, and offer to send them a copy of your book (you can also offer yourself up for an email interview). While it can be hard to get the attention of mainstream media, online it's often a different story. Plus, lots of these book blogs have large, loyal audiences of avid readers.
  2. Send your book out to those who agree to review it.
  3. Create a spreadsheet to track when the reviews/interviews will be published.
  4. Announce them as they appear (using your website, Twitter account, Facebook, etc.)

 

If this sounds like too much work for you to manage on your own, there are many companies that specialize in setting up virtual book tours (often called blog tours). A simple web search should get you going!

 

-Maria

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Maria Murnane is a paid CreateSpace contributor. She is the award-winning author of the romantic comedies Perfect on Paper, It's a Waverly Life, Honey on Your Mind, and Chocolate for Two. She also provides consulting services on book publishing and marketing. Learn more at www.mariamurnane.com.

 

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Preparing for a Personal Appearance

Tips for Engaging Your Readers Online

1,745 Views 3 Comments 0 References Permalink Tags: self_publishing, marketing, writers, promotions, blogs, book_tour, virtual
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

When Visibility Doesn't Lead To Book Sales - Let's Get Digital

Mainstream media exposure may not be the best way to sell books.

                                                    

How NOT To Sell Your Book on Twitter! -BadRedhead Media

Drive-by marketing is a huge waste of time in today's interactive media world.                      

 

Film

                                                        

How Do You Sell a Movie with Split Reviews? - Making the Movie

A brilliant way to use bad reviews in a marketing campaign.

                                          

Very Independent Filmmaking - Trust Your Instincts - NOHO Arts District

Embrace your instincts. Even if you make a mistake, it will only make you a better filmmaker.            

Music

 

The State of Digital Music, 2013 [Video Infographic] - Audiolicious.tv

It's a digital world. Can you see the music matrix?

 

Music Marketing on Facebook & Twitter, What & When to Post - Bob Baker's Indie Music Promotion Blog

Your social media time is valuable. Make the most of it.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - April 5, 2013

Weekly News Roundup - March 29, 2013

1,113 Views 0 Comments 0 References Permalink Tags: authors, marketing, selling, music, filmmaking, movies, writers, writing, films, musicians, filmmakers, branding, social_media
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A new trend in book promotion is "article marketing" in which authors submit unpaid content to websites such as ehow.com in hopes that it will lead to internet exposure and eventually book sales. Personally, I'm not a big fan of that approach because the articles on those sites (often called "content farms") tend to be very generic, not well screened, and often produced through what seems to be translation software. However, the concept behind article marketing is excellent. I spent nine years working at a PR agency, and we used this strategy a lot for our clients. Here's how to do it right if you're an author:

 

  1. Identify magazines and/or websites your target audience reads
  2. Narrow that list down to outlets that accept unpaid "contributed" articles - often called "bylined" articles
  3. Develop an outline/concept for an article you could write that would fit with the style/tone of the media outlet
  4. Contact the editorial team at the outlet and pitch your idea

 

Major publications usually don't accept contributed articles. However, smaller operations such as trade magazines, school alumni magazines, even regional club newsletters, do. For example, if you're a financial planner, and your book is a practical guide to saving money, there are many publications and websites that would love a short article called "10 Tips for Saving for Your Dream Vacation." If the media outlet prints the article, your name, short bio, and maybe even a photo will appear at the beginning or end of the piece. Tack on "author of XYZ" to that bio, and everyone reading your informative article will know you also have a book they should immediately run out and buy.

 

Article marketing may sound complicated, but believe me, it's not! It just takes some focus, effort, and perseverance.

 

-Maria

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Maria Murnane is a paid CreateSpace contributor. She is the award-winning author of the romantic comedies Perfect on Paper, It's a Waverly Life and Honey on Your Mind. She also provides consulting services on book publishing and marketing. Learn more at www.mariamurnane.com.

 

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A Few Reasons to Have a Website

What Is a Platform?

1,716 Views 0 Comments 0 References Permalink Tags: self_publishing, marketing, promotion, writers, article_marketing
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Nate Silverizing Book Recommendations - Stephanie Sun

Stephanie Sun uses math to decide which book she will read next.

                                                    

How to Develop Any Idea into a Great Story -Writer's Digest

Sometimes it takes the mind of an inventor to turn an idea into a story.                    

 

Film

                                                        

The Roles of a Producer - filmmaking.net

A film can have half a dozen producers or more. What do they all do?

                                          

The Biggest Filmmaking Mistake - Filmmaking Stuff

Are you letting obstacles impede you, or motivate you?

                                    

Music

 

The Musician Entrepreneur - Getting There

If you're a professional musician, you're an entrepreneur. Are you making the right business decisions?

 

Music Mastering Engineer: Do You Need One for Your Mix? - Musicgoat

An experienced engineer can be pricey. Are they worth the expense?        

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - March 29, 2013

Weekly News Roundup - March 22, 2013

1,160 Views 0 Comments 0 References Permalink Tags: authors, marketing, selling, music, filmmaking, film, indie, movies, writers, writing, musicians, craft, filmmakers, branding
3

On this blog, we've gone over a number of ways to build your brand. You know some of my favorites: Maintain a blog.Be active on social media.Create personal videos. Put all these elements together and you have your author platform (plus a heavy investment of time). But what about those things that don't take up a lot of time? Are you doing those?

 

Believe it or not, some small marketing steps go a long way toward helping the world know you are an author, and they take very little time to put into place. Here are three passive marketing tricks:

 

  1. Email - Identify yourself as an author in your email signature on your personal email account. It takes only a minute to set up and is a great way to announce to everyone you email that you are indeed an author. You may want to set up an email account via one of the many free online email services for just your business as an author. For these, consider using the word "author" somewhere in the address (especially helpful for those with common names!). For example, johndoeauthor@xxxxx.com. Get into the habit of using this account for personal correspondence and especially for any email pertaining to your books.

  2. Screen Name - Whenever you are given the opportunity to choose your screen name online, always include the word "author" in your identifier. Whenever you post within the community, everyone who sees it will know you're an author, which can help build your brand.

  3. Account Settings - When you join a social media site or online community, you will usually find an account settings area to enter personal information about yourself. This is another opportunity to identify yourself as an author. In many cases, this information will be included in some form underneath your name or will be only a click away for those interested in finding out more about you.

These sound so simple, but they are highly effective because they have the opportunity to be seen over and over again by the same people. Repetition is a key element to successful marketing. Your brand will only grow stronger as more people begin to identify you as an author in the frequent passive ways you communicate online.

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

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Tips for Engaging Your Readers Online

Marketing: Begin with Your Strengths

5,504 Views 3 Comments 0 References Permalink Tags: self_publishing, marketing, author, writers, promotions
0

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

The 3 Biggest Video Marketing Mistakes (And How to Avoid Them) - The Future of Ink

In the next few years, 90% of all web traffic is projected to be video. Are you prepared for the future?

                                                    

4 Top Tips for Creating a Spectacular Author Platform -BadRedhead Media

Writing books takes discipline. Selling books takes a platform.        

 

Film

                                                        

How to Overcome Doubt and Make Your Movie - Filmmaking Stuff

To steal a line from Adam Sandler's Waterboy, "You can do it!"

                                          

6 Simple Mistakes Documentary Filmmakers Make - Photography and Film Making for Newbies

Pitfalls to avoid while trying to bring you passion project to life.   

                                    

Music

 

"I Would Die 4 U" - 9 Principles 4 Becoming a Musical Icon from Touré's New Book about Prince - Hypebot.com

Lessons in success from his royal purpleness.

 

It's All Who You Know? - Derek Sivers

Simple gestures can have lasting impressions.   

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - March 22, 2013

Weekly News Roundup - March 15, 2013

1,615 Views 0 Comments 0 References Permalink Tags: marketing, book, music, film, author, promotion, indie, movies, writers, films, musicians, craft, filmmakers, branding
1

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

How WOOL Got a Unique Publishing Deal - Huffington Post

A self-published author called the shots and created a phenomenon.

                                                    

The Biggest Danger to Anyone's Writing -Virginia Quarterly Review

Do you have to struggle to be an artist?             

 

Film

                                                        

Peter Fonda: Independent Filmmaking Takes 'All the Heart You've Got' - Daily Camera

The man who brought you Easy Rider says it's not easy being an independent filmmaker, but it is so very rewarding.

                                          

Conversations in Film: Making Your Feature Film - Austin Film Festival

Independent filmmakers discuss what makes a great story and the struggles of making an independent film.

                                    

Music

 

Equipment Required to Setup a Home Recording Studio - Noise Addicts

If studio time isn't in your budget, maybe a home recording studio is. 

 

9 Tips for Singing Better High Notes - Judy Rodman

Have you mastered the art of forming vowels vertically?       

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - March 15, 2013

Weekly News Roundup - March 8, 2013

903 Views 1 Comments 0 References Permalink Tags: books, authors, marketing, music, film, movies, musicians, craft, filmmakers
0

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Blogging Ideas for Fiction Authors Who Feel Stuck in a Rut - 30 Day Books

When in doubt, return to that age-old rule: write what you know.

                                                    

What's Going On with Readers Today? -Slide Share

Some edifying results of a survey of Goodreads members.               

 

Film

                                                        

Five Questions with Stoker Director Park Chan-wook - Filmmaker

What a South Korean filmmaker learned from Alfred Hitchcock.

                                          

Oscar Nominee Benh Zeitlin on Collective Filmmaking - Huffington Post

What happens when a director shares the creative responsibility of a film with a collective?                                         

Music

 

Ryan Holiday Shares the Simple Truth for Musicians Who Want Media Attention - Hypebot.com

Author Ryan Holiday says that in order to get the media's attention, you have to give them something more than a link to your latest song.

 

Crowdfunding - How Crowds Are Funding Ideas - Artists House Music

Attorney Vanessa Kaster examines the differences between 'reward crowdfunding' and 'equity crowdfunding'

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - March 8, 2013

Weekly News Roundup - March 1, 2013

1,590 Views 0 Comments 0 References Permalink Tags: authors, marketing, selling, filmmaking, film, self-publishing, promotion, movies, films, musicians, craft, filmmakers, branding
0

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Gen Z Shows Brand Loyalty - Somersault

They are young and not so unpredictable.     

                                                    

Where Kristin Discusses the Importance of Metadata -Pub Rants

The indie author age is in full swing. A panel of literary agents looks at what traditional publishers could learn from self-published authors.                 

 

Film

                                                        

A Recipe for Documentary Filmmaking on the Cheap - The Voice

Bryan Hopkins discusses how to make a documentary on a budget that most films spend on hair and makeup alone.

                                          

The Present and Future of Visual Effects in Film and Media - Ezine Articles

Are we moving towards a future in film where even the actors themselves will be post-production visual effects?

                                    

Music

 

Singing Soft Powerfully - Make Light Phrases Zing! - Judy Rodman

Judy shares her secrets to convey power even when you're hitting those soft notes.

 

Music Marketing Case Study: Getting Exposure by Going Green - Bob Baker's Indie Music Promotion Blog

Ryan Spearman explains how he combined his passion for green issues with his music career in order to raise awareness for both.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - February 22, 2013

Weekly News Roundup - February 15, 2013

891 Views 0 Comments 0 References Permalink Tags: authors, marketing, selling, music, film, distribution, movies, writers, musicians, craft, filmmakers, branding
0

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.


Books/Publishing


Indie Authors Share 10 Golden Nuggets of Info: The ONE Thing That I've Done to Get More Readers - 30 Day Books

The readers are out there. Finding them is the trick.


Getting Lost in a Novel Means You're More Empathetic -NBC News

Maybe our marketing efforts should strike an empathetic chord in order to reach empathetic readers. 


Film


Screenwriting Tips for Low Budget Filmmaking - Filmmaking Stuff

Sometimes you have to be more creative by scaling down your imagination.


How to Get Emotion into a Scene - Projector Films

Can the Plutchik Wheel help you infuse your scenes with emotion?


Music


Promoting a Concert - Musician Coaching

In the world of music, a live performance is still your most valuable marketing tool.


How to Write an Incredible Hit Chorus: Songwriting Tips - Musicgoat

Memorable songs usually have a strong, stirring chorus.


-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - February 15, 2013

Weekly News Roundup - February 8, 2013

702 Views 0 Comments 0 References Permalink Tags: books, authors, marketing, music, filmmaking, indie, movies, films, musicians, filmmakers
0

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

 

Books/Publishing

 

How Writers & Readers Can Use Twitter's Vine - GalleyCat

Is six seconds of video really enough time to build a brand?

 

 

Why Even a Novelist Should Know How to Write Strong Copy -The Book Designer

Writing to sell is as important as writing to inspire.

 

Film

 

Independent Filmmaking >> Success - NoHo Arts District

One must define success before one can achieve success.

 

 

CollabFeature - a Case Study in Crowdsourcing Filmmaking from Pitch to Production to Distribution - L.A. Biz

Learn how crowdsourcing was used from the beginning to the end of a film project.


Music

 

How to Promote Your Band in 5 Minutes or Less - Song Cast Music

From stickers, flyers, and podcasts, you'll find a mixture of old and new media strategies to promote your band in this blog post.

 

 

100 True Fans? Is Small Really the New Big? - Bob Baker's Indie Music Promotion Blog

The quality of your fan base is far more important than size of your fan base.

 

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

 

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Weekly News Roundup - February 8, 2013

Weekly News Roundup - February 1, 2013

679 Views 0 Comments 0 References Permalink Tags: marketing, music, filmmaking, promotion, indie, films, musicians, craft, filmmakers, branding
2

If you're reading this blog post, you've probably either written a book, you want to write one, or you're somewhere in the middle. No matter where you are in the process, here are three resolutions for you:

 

1) Finish your manuscript (If you're done, then polish it.)

2) Publish it (If you've already done this, focus on the following resolution.)

3) Market the heck out of it

 

It's really that simple. If you really want to write a book, publish a book, or market a book, just do it! That's all it comes down to in the end.

 

To finish the manuscript: Sit down and write. Then do it again tomorrow. And the day after that. And the day after that. Start with just 500 words a day. Then once you've reached about 10,000 words, strive for 1,000 words a day. Then once you've reached 40,000 words, strive for 2,000 words a day. If you need a break, take two days off a week, just like a weekend. But force yourself to write at least five days a week. If you follow this regimen, in three to four months you should have a first draft. Three to four months. That's less time than your average celebrity marriage!

 

To publish it: If you go the indie route using print-on-demand technology or just want to publish an eBook, your book can be ready for sale this week. I'm not kidding. If you'd still like to get an agent or traditional publishing deal, resolve to take steps to make that happen in 2013.

 

To market it: The key to book promotion is consistency. Do something, however small, every day to spread the word about your book. Book marketing, especially for indie authors, is a never-ending process, and it takes time to build up a following. If you don't have a clue where to begin, read my previous blog posts for suggestions (click here, here, here, or here for a few, or just search for me in CreateSpace's site search), or check out my website.

 

I meet people all the time who tell me they dream of being a successful author. However, while they want to have their name on a book cover, they always seem to have a list of reasons/excuses not to write it, publish it, or market it. "I'm too busy" is usually at the top.

 

You know what? I don't buy it. Just like when I don't buy it when people say they're too busy to stay up on current events, or to exercise. Give me a break. It's all about priorities.

 

Happy New Year! Now get writing. And publishing. And marketing. Here's to a successful 2013.

 

-Maria

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Maria Murnane is a paid CreateSpace contributor. She is the award-winning author of the romantic comedies Perfect on Paper, It's a Waverly Life and Honey on Your Mind. She also provides consulting services on book publishing and marketing. Learn more at www.mariamurnane.com.

 

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Two Not-So-Typical Resolutions for Writers

A Resolution Writing Prompt

1,163 Views 2 Comments 0 References Permalink Tags: self_publishing, self_publishing, marketing, marketing, book, book, author, author, writing, writing, promotions, promotions
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