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450 Posts tagged with the marketing tag
2

As a person with a working knowledge of marketing, I know the importance of identifying your demographic. You have to know which consumers will be interested in your product so you can find them and market to them. That's an easy enough concept to understand. You can't find the group of people you're looking for if you don't know who they are. 

 

Equally as important in this checkers game we call marketing: you have to know your product. If you don't know how to identify your product, you won't be able to identify your demographic. In the world of publishing, we've embraced the genre model in order for an author's work to be categorized and easily identifiable. This genre system allows authors to find readers and readers to find books. 

 

The problem is that authors don't always want to be pigeonholed and restricted to one specific genre. In a weird way, some authors may feel they aren't taken seriously as writers if they are too identifiable with a certain type of genre. We are artists, after all. We don't always like to be reduced to denizens of what can be perceived as formulaic writing.

 

I am of the opinion that you can be associated with a genre and be considered an excellent writer as well. In fact, most bestsellers become bestsellers because they not only succeed with readers of their genre, but they also reach a large group of readers outside the genre. The term for this type of book is a "genre-bending novel."

 

I've read many a genre-bending novel, and they all have one thing in common: they have deep, rich characters that jump off the page. You feel as if you could pass these people on the street they are so real. On top of that, they are fallible and compelling. If you want to succeed in a genre and transcend it at the same time, hone your character development skills and write a genre-bending novel.  

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

  

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Show vs. Tell: Do You Know the Difference?

Elements of a Page-turner

2,466 Views 2 Comments 0 References Permalink Tags: marketing, writers, genre, craft, branding, character_development, target_audience
1

We hear the word "grassroots" used quite a bit in the world of advertising and marketing. It's a particularly favorite word of political campaigns because it gives the appearance of a movement based on passion, grit, and determination. Money is not the key ingredient of a grassroots marketing campaign. The will of the audience is the primary driving force.

 

Imagine throwing a stone into the water and then watching as the waves ripple out around the point of entry of the stone. That is what a grassroots marketing strategy used to look like. It was something that was restricted to a single location and the waves of popularity rippled out from there.

 

In our highly connected world, grassroots marketing is no longer restricted to a single location; it has gone global. Now imagine taking a handful of stones and tossing them into the water. You're left with dozens of entry points with dozens of waves moving across the water in every direction, some of them even overlapping.

 

That is what a grassroots marketing strategy looks like today. It's your social networking outreach. It's your blog activity. It's your personal video. It's your personal appearance. And it's your consistent interactivity with your friends, fans, and followers wherever you have a presence online.

 

You live in a time where it is easier than ever to build a readership, a time where there are no barriers. The only thing you need to do is demonstrate the passion, grit, and determination that are at the heart of a grassroots marketing strategy.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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How Not to Market

Find Smaller Markets to Sell More Books

19,071 Views 1 Comments 0 References Permalink Tags: self_publishing, authors, marketing, writing, grassroots
0

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Gut Check: How Bad Do You Want It? (Publishing Success, That Is!) - DuoLit

Succeeding as an indie author takes a lot of work and sacrifice.

                                                    

10 Things I Learned from Kickstarting My Book - Huffington Post

Author A.J. Walkley reveals how she raised $5,200 through crowdsourcing to launch her next book.

 

Film

                                                        

Very Independent Filmmaking - Supporting Your Habit - NoHo Art District

No financing? No worries. Your drive and creativity are your most important resources when it comes to making a film.

                                          

Zach Braff, Kickstarter, and Financing Your Film For Free - Filmmaking.net

If nothing else, Zach Braff proved that brand recognition is still king of the hill when it comes to raising funds for an independent film.

                                    

Music

 

5 Steps to Becoming a Music Producer - Musicgoat

No shortcuts here. Just sound advice on how to earn your stripes as a music producer the right way.

 

The Difference Between Mixing and Mastering - Musician Coaching

Industry insider Mark Christensen examines the art and business of music production.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - May 17, 2013

Weekly News Roundup - May 10, 2013

2,021 Views 0 Comments 0 References Permalink Tags: self_publishing, marketing, music, author, indie, movies, publishing, writing, promotions, music_marketing, musicians, music_production
3

How Not to Market

Posted by CreateSpaceBlogger May 20, 2013

I spend quite a bit of time perusing websites and blogs that cater to indie authors. I'm always on the hunt for marketing ideas that will help catapult me into the upper stratosphere of book sales. Over the course of a few hours of searching, I usually find, at the very least, one or two strategies that are worth further investigation. I rarely come away bothered by a piece of advice, but I have to say this latest adventure into the world of marketing for indie authors left a bad taste in my mouth.

 

This marketing advice was not unethical. It won't sully an author's reputation should it be revealed he or she was using the strategy to sell books. It simply requires the author to abandon his or her style and preferred genre in order to capitalize on buying trends. The marketing expert in this case was recommending that authors examine a number of bestseller lists, find the types of books that appear there most often, and write a similar book.

 

What bothers me about that particular strategy? Call me naive or ultra-idealistic, but I believe writing should be done out of passion, not out of an effort to cash in on a trend. When authors write to chase the trend, they usually write without authenticity. Readers know when they're being pandered to, and those authors will probably leave them with an unfulfilling reading experience.

 

As in most areas of the entertainment culture, publishing trends are fleeting. By the time you finish your book that has the look and feel of the bestseller lists you checked weeks or months ago, there's a new trend on the horizon. You may have even wasted a lot of time on a type of book readers are now sick of seeing.

 

My advice? Write what moves you, not what you think moves readers. In the end, you'll have a book you'll be proud of and readers will enjoy.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Build Your Brand with Original Content

Catching the Vanishing Idea

4,195 Views 3 Comments 0 References Permalink Tags: self_publishing, books, marketing, author, promotion, writers
2

Many writers make the mistake of thinking that bigger is better when it comes to defining a book's target audience. Logically, it seems to make sense: they want to sell as many books as they can, so they want to find the biggest pool of people to market to. That line of thinking is all about the numbers; the bigger the number, the bigger the opportunity to succeed. So the author designs a generic strategy in order to appeal to as many people as possible. They believe that if a potential reader is simply made aware of their book, then surely they'll take a chance and buy it.

 

But by choosing this "big pond" approach, those authors are being overlooked, and they're missing the opportunity to stand out in a smaller pond. What authors should do instead is look for ways to make their target audience smaller.

 

Find an element of your book that will resonate with a specific group of people and reach out to them. What you're looking for is a niche market. Dictionary.com defines niche market as "specialized and profitable part of a commercial market; a narrowly targeted market." The key word in that definition is "profitable."

 

An example of a niche market is fly fishing enthusiasts. Let&rss assume that you've written a murder mystery that features a protagonist who is a master fly fisherman. You'd be well-served to pursue fly fishing blogs, magazines, websites, clubs, etc. Let them know about your book. Offer them review copies. Let them know you're available for an interview, personal appearance, or whatever else they need.

 

You'll have much better success being a big fish in a small pond than a small fish in a big pond.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Passive Marketing is Important Too

It's Not Just a Hobby, It's a Marketing Opportunity

45,549 Views 2 Comments 0 References Permalink Tags: self_publishing, marketing, selling, distribution, sales
0

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

The Lessons Music Business Can Teach Authors - Beyond the Book

Can you become a successful author without finding fame?

                                                    

How Fiction Authors Can Steal Marketing Ideas from Their Non-Fiction Friends -Duolit

          Nonfiction authors have the benefit of a built-in audience. Turns out, fiction authors do, too.            

 

Film

                                                        

Your Movie Facebook Fan Page Is Not Big Enough - Filmmaking Stuff

Succeeding in filmmaking goes beyond making a great film. It requires rabid fans.

                                          

10 Lessons on Filmmaking from Director Ken Loach - Filmmaker Magazine

You can't bring your ego when making a documentary; it has to be about the subject matter.            

                                    

Music

 

Don't Make This Music Publicity Blunder - Bob Baker's Indie Music Promotion Blog

It's not about you; it's about who you're marketing to.       

 

For Music Discovery, Definition Often Varies - Hypebot.com

The way people find your music has changed drastically in the last few years.                 

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - April 19, 2013

Weekly News Roundup - April 12, 2013

962 Views 0 Comments 0 References Permalink Tags: books, authors, marketing, music, filmmaking, film, indie, movies, writers, promotions, musicians, craft, filmmakers, branding, social_media
0

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

What Inspires Authors to Write Their Novels? - Huffington Post

Author Wendy Webb looks for the muses among us. 

                                                    

Ten Ways Self-publishing Has Changed the Books World - The Guardian

How indie authors took control and changed the publishing game.

 

Film

                                                        

What Did Barry Levinson Say Is the Worst Thing a Filmmaker Could Do? - Making the Movie

The legendary filmmaker doesn't wait for the audience to catch up before he serves up the next joke.

                                          

How (Why) to Make a Movie - Ezine Articles

A filmmaker argues that you will always regret not making that film you always wanted to make.

                                    

Music

 

DIY Electronic Music Production Basics: Part 5 - Marketing - Musicgoat

Musician/producer Rick Lloyd draws on his experience to give some sage marketing advice.

 

How Much Money Do Viral Music Videos Make? - The Musicians Guide

A viral music video can create multiple streams of income.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - April 12, 2013

Weekly News Roundup - April 5, 2013

893 Views 0 Comments 0 References Permalink Tags: authors, marketing, music, promotion, indie, movies, inspiration, musicians, craft, filmmakers, viral_video
3

We've all heard of the traditional "book tour," in which an author travels around the country making the rounds of late-night TV, afternoon talk shows, radio stations, etc. However, those people are usually big celebrities who could be selling dish soap, and people would still want to listen to them (they also probably didn't even write the books they're promoting, but that's a whole other blog post...).

 

For the rest of us non-Hollywood authors, we're on our own.

 

One effective alternative for indie authors, especially those on a budget, is to engage in a virtual book tour. Here's how it works:

 

  1. Contact a number of blogs and websites that like to review books and interview authors, and offer to send them a copy of your book (you can also offer yourself up for an email interview). While it can be hard to get the attention of mainstream media, online it's often a different story. Plus, lots of these book blogs have large, loyal audiences of avid readers.
  2. Send your book out to those who agree to review it.
  3. Create a spreadsheet to track when the reviews/interviews will be published.
  4. Announce them as they appear (using your website, Twitter account, Facebook, etc.)

 

If this sounds like too much work for you to manage on your own, there are many companies that specialize in setting up virtual book tours (often called blog tours). A simple web search should get you going!

 

-Maria

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Maria Murnane is a paid CreateSpace contributor. She is the award-winning author of the romantic comedies Perfect on Paper, It's a Waverly Life, Honey on Your Mind, and Chocolate for Two. She also provides consulting services on book publishing and marketing. Learn more at www.mariamurnane.com.

 

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Preparing for a Personal Appearance

Tips for Engaging Your Readers Online

1,752 Views 3 Comments 0 References Permalink Tags: self_publishing, marketing, writers, promotions, blogs, book_tour, virtual
0

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

When Visibility Doesn't Lead To Book Sales - Let's Get Digital

Mainstream media exposure may not be the best way to sell books.

                                                    

How NOT To Sell Your Book on Twitter! -BadRedhead Media

Drive-by marketing is a huge waste of time in today's interactive media world.                      

 

Film

                                                        

How Do You Sell a Movie with Split Reviews? - Making the Movie

A brilliant way to use bad reviews in a marketing campaign.

                                          

Very Independent Filmmaking - Trust Your Instincts - NOHO Arts District

Embrace your instincts. Even if you make a mistake, it will only make you a better filmmaker.            

Music

 

The State of Digital Music, 2013 [Video Infographic] - Audiolicious.tv

It's a digital world. Can you see the music matrix?

 

Music Marketing on Facebook & Twitter, What & When to Post - Bob Baker's Indie Music Promotion Blog

Your social media time is valuable. Make the most of it.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - April 5, 2013

Weekly News Roundup - March 29, 2013

1,122 Views 0 Comments 0 References Permalink Tags: authors, marketing, selling, music, filmmaking, movies, writers, writing, films, musicians, filmmakers, branding, social_media
0

A new trend in book promotion is "article marketing" in which authors submit unpaid content to websites such as ehow.com in hopes that it will lead to internet exposure and eventually book sales. Personally, I'm not a big fan of that approach because the articles on those sites (often called "content farms") tend to be very generic, not well screened, and often produced through what seems to be translation software. However, the concept behind article marketing is excellent. I spent nine years working at a PR agency, and we used this strategy a lot for our clients. Here's how to do it right if you're an author:

 

  1. Identify magazines and/or websites your target audience reads
  2. Narrow that list down to outlets that accept unpaid "contributed" articles - often called "bylined" articles
  3. Develop an outline/concept for an article you could write that would fit with the style/tone of the media outlet
  4. Contact the editorial team at the outlet and pitch your idea

 

Major publications usually don't accept contributed articles. However, smaller operations such as trade magazines, school alumni magazines, even regional club newsletters, do. For example, if you're a financial planner, and your book is a practical guide to saving money, there are many publications and websites that would love a short article called "10 Tips for Saving for Your Dream Vacation." If the media outlet prints the article, your name, short bio, and maybe even a photo will appear at the beginning or end of the piece. Tack on "author of XYZ" to that bio, and everyone reading your informative article will know you also have a book they should immediately run out and buy.

 

Article marketing may sound complicated, but believe me, it's not! It just takes some focus, effort, and perseverance.

 

-Maria

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Maria Murnane is a paid CreateSpace contributor. She is the award-winning author of the romantic comedies Perfect on Paper, It's a Waverly Life and Honey on Your Mind. She also provides consulting services on book publishing and marketing. Learn more at www.mariamurnane.com.

 

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A Few Reasons to Have a Website

What Is a Platform?

1,720 Views 0 Comments 0 References Permalink Tags: self_publishing, marketing, promotion, writers, article_marketing
0

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Nate Silverizing Book Recommendations - Stephanie Sun

Stephanie Sun uses math to decide which book she will read next.

                                                    

How to Develop Any Idea into a Great Story -Writer's Digest

Sometimes it takes the mind of an inventor to turn an idea into a story.                    

 

Film

                                                        

The Roles of a Producer - filmmaking.net

A film can have half a dozen producers or more. What do they all do?

                                          

The Biggest Filmmaking Mistake - Filmmaking Stuff

Are you letting obstacles impede you, or motivate you?

                                    

Music

 

The Musician Entrepreneur - Getting There

If you're a professional musician, you're an entrepreneur. Are you making the right business decisions?

 

Music Mastering Engineer: Do You Need One for Your Mix? - Musicgoat

An experienced engineer can be pricey. Are they worth the expense?        

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - March 29, 2013

Weekly News Roundup - March 22, 2013

1,164 Views 0 Comments 0 References Permalink Tags: authors, marketing, selling, music, filmmaking, film, indie, movies, writers, writing, musicians, craft, filmmakers, branding
3

On this blog, we've gone over a number of ways to build your brand. You know some of my favorites: Maintain a blog.Be active on social media.Create personal videos. Put all these elements together and you have your author platform (plus a heavy investment of time). But what about those things that don't take up a lot of time? Are you doing those?

 

Believe it or not, some small marketing steps go a long way toward helping the world know you are an author, and they take very little time to put into place. Here are three passive marketing tricks:

 

  1. Email - Identify yourself as an author in your email signature on your personal email account. It takes only a minute to set up and is a great way to announce to everyone you email that you are indeed an author. You may want to set up an email account via one of the many free online email services for just your business as an author. For these, consider using the word "author" somewhere in the address (especially helpful for those with common names!). For example, johndoeauthor@xxxxx.com. Get into the habit of using this account for personal correspondence and especially for any email pertaining to your books.

  2. Screen Name - Whenever you are given the opportunity to choose your screen name online, always include the word "author" in your identifier. Whenever you post within the community, everyone who sees it will know you're an author, which can help build your brand.

  3. Account Settings - When you join a social media site or online community, you will usually find an account settings area to enter personal information about yourself. This is another opportunity to identify yourself as an author. In many cases, this information will be included in some form underneath your name or will be only a click away for those interested in finding out more about you.

These sound so simple, but they are highly effective because they have the opportunity to be seen over and over again by the same people. Repetition is a key element to successful marketing. Your brand will only grow stronger as more people begin to identify you as an author in the frequent passive ways you communicate online.

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

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Tips for Engaging Your Readers Online

Marketing: Begin with Your Strengths

5,528 Views 3 Comments 0 References Permalink Tags: self_publishing, marketing, author, writers, promotions
0

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

The 3 Biggest Video Marketing Mistakes (And How to Avoid Them) - The Future of Ink

In the next few years, 90% of all web traffic is projected to be video. Are you prepared for the future?

                                                    

4 Top Tips for Creating a Spectacular Author Platform -BadRedhead Media

Writing books takes discipline. Selling books takes a platform.        

 

Film

                                                        

How to Overcome Doubt and Make Your Movie - Filmmaking Stuff

To steal a line from Adam Sandler's Waterboy, "You can do it!"

                                          

6 Simple Mistakes Documentary Filmmakers Make - Photography and Film Making for Newbies

Pitfalls to avoid while trying to bring you passion project to life.   

                                    

Music

 

"I Would Die 4 U" - 9 Principles 4 Becoming a Musical Icon from Touré's New Book about Prince - Hypebot.com

Lessons in success from his royal purpleness.

 

It's All Who You Know? - Derek Sivers

Simple gestures can have lasting impressions.   

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - March 22, 2013

Weekly News Roundup - March 15, 2013

1,623 Views 0 Comments 0 References Permalink Tags: marketing, book, music, film, author, promotion, indie, movies, writers, films, musicians, craft, filmmakers, branding
1

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

How WOOL Got a Unique Publishing Deal - Huffington Post

A self-published author called the shots and created a phenomenon.

                                                    

The Biggest Danger to Anyone's Writing -Virginia Quarterly Review

Do you have to struggle to be an artist?             

 

Film

                                                        

Peter Fonda: Independent Filmmaking Takes 'All the Heart You've Got' - Daily Camera

The man who brought you Easy Rider says it's not easy being an independent filmmaker, but it is so very rewarding.

                                          

Conversations in Film: Making Your Feature Film - Austin Film Festival

Independent filmmakers discuss what makes a great story and the struggles of making an independent film.

                                    

Music

 

Equipment Required to Setup a Home Recording Studio - Noise Addicts

If studio time isn't in your budget, maybe a home recording studio is. 

 

9 Tips for Singing Better High Notes - Judy Rodman

Have you mastered the art of forming vowels vertically?       

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - March 15, 2013

Weekly News Roundup - March 8, 2013

910 Views 1 Comments 0 References Permalink Tags: books, authors, marketing, music, film, movies, musicians, craft, filmmakers
0

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Blogging Ideas for Fiction Authors Who Feel Stuck in a Rut - 30 Day Books

When in doubt, return to that age-old rule: write what you know.

                                                    

What's Going On with Readers Today? -Slide Share

Some edifying results of a survey of Goodreads members.               

 

Film

                                                        

Five Questions with Stoker Director Park Chan-wook - Filmmaker

What a South Korean filmmaker learned from Alfred Hitchcock.

                                          

Oscar Nominee Benh Zeitlin on Collective Filmmaking - Huffington Post

What happens when a director shares the creative responsibility of a film with a collective?                                         

Music

 

Ryan Holiday Shares the Simple Truth for Musicians Who Want Media Attention - Hypebot.com

Author Ryan Holiday says that in order to get the media's attention, you have to give them something more than a link to your latest song.

 

Crowdfunding - How Crowds Are Funding Ideas - Artists House Music

Attorney Vanessa Kaster examines the differences between 'reward crowdfunding' and 'equity crowdfunding'

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - March 8, 2013

Weekly News Roundup - March 1, 2013

1,596 Views 0 Comments 0 References Permalink Tags: authors, marketing, selling, filmmaking, film, self-publishing, promotion, movies, films, musicians, craft, filmmakers, branding
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