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435 Posts tagged with the marketing tag
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Gen Z Shows Brand Loyalty - Somersault

They are young and not so unpredictable.     

                                                    

Where Kristin Discusses the Importance of Metadata -Pub Rants

The indie author age is in full swing. A panel of literary agents looks at what traditional publishers could learn from self-published authors.                 

 

Film

                                                        

A Recipe for Documentary Filmmaking on the Cheap - The Voice

Bryan Hopkins discusses how to make a documentary on a budget that most films spend on hair and makeup alone.

                                          

The Present and Future of Visual Effects in Film and Media - Ezine Articles

Are we moving towards a future in film where even the actors themselves will be post-production visual effects?

                                    

Music

 

Singing Soft Powerfully - Make Light Phrases Zing! - Judy Rodman

Judy shares her secrets to convey power even when you're hitting those soft notes.

 

Music Marketing Case Study: Getting Exposure by Going Green - Bob Baker's Indie Music Promotion Blog

Ryan Spearman explains how he combined his passion for green issues with his music career in order to raise awareness for both.

 

-Richard

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - February 22, 2013

Weekly News Roundup - February 15, 2013

847 Views 0 Comments 0 References Permalink Tags: authors, marketing, selling, music, film, distribution, movies, writers, musicians, craft, filmmakers, branding
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.


Books/Publishing


Indie Authors Share 10 Golden Nuggets of Info: The ONE Thing That I've Done to Get More Readers - 30 Day Books

The readers are out there. Finding them is the trick.


Getting Lost in a Novel Means You're More Empathetic -NBC News

Maybe our marketing efforts should strike an empathetic chord in order to reach empathetic readers. 


Film


Screenwriting Tips for Low Budget Filmmaking - Filmmaking Stuff

Sometimes you have to be more creative by scaling down your imagination.


How to Get Emotion into a Scene - Projector Films

Can the Plutchik Wheel help you infuse your scenes with emotion?


Music


Promoting a Concert - Musician Coaching

In the world of music, a live performance is still your most valuable marketing tool.


How to Write an Incredible Hit Chorus: Songwriting Tips - Musicgoat

Memorable songs usually have a strong, stirring chorus.


-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - February 15, 2013

Weekly News Roundup - February 8, 2013

686 Views 0 Comments 0 References Permalink Tags: books, authors, marketing, music, filmmaking, indie, movies, films, musicians, filmmakers
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

 

Books/Publishing

 

How Writers & Readers Can Use Twitter's Vine - GalleyCat

Is six seconds of video really enough time to build a brand?

 

 

Why Even a Novelist Should Know How to Write Strong Copy -The Book Designer

Writing to sell is as important as writing to inspire.

 

Film

 

Independent Filmmaking >> Success - NoHo Arts District

One must define success before one can achieve success.

 

 

CollabFeature - a Case Study in Crowdsourcing Filmmaking from Pitch to Production to Distribution - L.A. Biz

Learn how crowdsourcing was used from the beginning to the end of a film project.


Music

 

How to Promote Your Band in 5 Minutes or Less - Song Cast Music

From stickers, flyers, and podcasts, you'll find a mixture of old and new media strategies to promote your band in this blog post.

 

 

100 True Fans? Is Small Really the New Big? - Bob Baker's Indie Music Promotion Blog

The quality of your fan base is far more important than size of your fan base.

 

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

 

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Weekly News Roundup - February 8, 2013

Weekly News Roundup - February 1, 2013

664 Views 0 Comments 0 References Permalink Tags: marketing, music, filmmaking, promotion, indie, films, musicians, craft, filmmakers, branding
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If you're reading this blog post, you've probably either written a book, you want to write one, or you're somewhere in the middle. No matter where you are in the process, here are three resolutions for you:

 

1) Finish your manuscript (If you're done, then polish it.)

2) Publish it (If you've already done this, focus on the following resolution.)

3) Market the heck out of it

 

It's really that simple. If you really want to write a book, publish a book, or market a book, just do it! That's all it comes down to in the end.

 

To finish the manuscript: Sit down and write. Then do it again tomorrow. And the day after that. And the day after that. Start with just 500 words a day. Then once you've reached about 10,000 words, strive for 1,000 words a day. Then once you've reached 40,000 words, strive for 2,000 words a day. If you need a break, take two days off a week, just like a weekend. But force yourself to write at least five days a week. If you follow this regimen, in three to four months you should have a first draft. Three to four months. That's less time than your average celebrity marriage!

 

To publish it: If you go the indie route using print-on-demand technology or just want to publish an eBook, your book can be ready for sale this week. I'm not kidding. If you'd still like to get an agent or traditional publishing deal, resolve to take steps to make that happen in 2013.

 

To market it: The key to book promotion is consistency. Do something, however small, every day to spread the word about your book. Book marketing, especially for indie authors, is a never-ending process, and it takes time to build up a following. If you don't have a clue where to begin, read my previous blog posts for suggestions (click here, here, here, or here for a few, or just search for me in CreateSpace's site search), or check out my website.

 

I meet people all the time who tell me they dream of being a successful author. However, while they want to have their name on a book cover, they always seem to have a list of reasons/excuses not to write it, publish it, or market it. "I'm too busy" is usually at the top.

 

You know what? I don't buy it. Just like when I don't buy it when people say they're too busy to stay up on current events, or to exercise. Give me a break. It's all about priorities.

 

Happy New Year! Now get writing. And publishing. And marketing. Here's to a successful 2013.

 

-Maria

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Maria Murnane is a paid CreateSpace contributor. She is the award-winning author of the romantic comedies Perfect on Paper, It's a Waverly Life and Honey on Your Mind. She also provides consulting services on book publishing and marketing. Learn more at www.mariamurnane.com.

 

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Two Not-So-Typical Resolutions for Writers

A Resolution Writing Prompt

1,145 Views 2 Comments 0 References Permalink Tags: self_publishing, self_publishing, marketing, marketing, book, book, author, author, writing, writing, promotions, promotions
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You are about to enter a new year, and you will, no doubt, make a list of resolutions designed to move your publishing and writing careers forward. Most writers cram their lists with daily word count goals, sales goals, and completed book goals. I have a few suggestions that may not normally make your list of resolutions, but they'll be important for further establishing yourself as an author.

 

1. Make connections this year with other local self-published authors in your area. If you look through the history of literature, most of the greats bonded with other authors. It was fairly easy in those days because writers gathered in metropolises and created a romanticized culture of writers. These days, we are considerably more dispersed across the globe. But that doesn't mean there aren't authors with whom you can connect in your area. Other authors know what you're going through. They want and need support. It really is true that there is strength in numbers.

 

The best place to find indie authors is in existing writers' groups. Check with your local library and bookstores to see if they support such a group. If they don't, chances are they'll know where you can find one.

 

2. After connecting with other indie authors in your area, organize public readings. Public readings are a way to entertain the literary crowd, spread the word about your books, build a fan base, and network with other authors. Find a local coffee shop or intimate bar and inquire about setting up a regular public reading night. How frequently you meet is up to you, but I would suggest starting out as a monthly event and over time move it to a bimonthly or weekly event. For variety and to support your peers, your group can add other author contributors as the year moves along.

 

Putting yourself out there is an important part of growing as a writer, and at the same time, it will help build your brand with fans and other writers. In 2013, resolve to break away from the solitude of a writer's life and make those connections that will help advance your career.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Book Marketing Tip: Hold On to Your Contacts

Setting Goals for Your Brand

9,094 Views 0 Comments 0 References Permalink Tags: self_publishing, self_publishing, authors, authors, marketing, marketing, sales, sales, writers, writers, resolutions, resolutions
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Sometimes it feels like there are a year's worth of activities packed in those weeks between Thanksgiving and New Year's Day. There are meals to be cooked, parties to attend, gifts to buy, loved ones to entertain, and most importantly, books to promote! Free time may have been scarce before all that, but it is virtually nonexistent during the busy holiday season.

 

So what's a writer to do? It's a herculean effort to juggle the normal tasks day in and day out. Add the holidays to the mix and it seems impossible. You don't want to neglect your writing, but at the same time, you don't want to miss those special moments during this time of the year.

 

The only solution here is to scale back on the writing. Don't cease to write; keep adding pages to your manuscript when you can, but it's okay if for a short time it's not your top priority. I'm not suggesting your book isn't important. It is. But as a writer, you constantly have to ration your time, and you might just feel that other commitments take precedence for a few weeks.

 

Just because you aren't physically putting pen to paper doesn't mean you aren't writing! This time of year is usually full of highs and lows that can add fuel to your creative tank. The holidays provide you with uniquely engrossing distractions that can give you great ideas for future storylines. Also, if you're able to disconnect from your project for a bit, you may find a completely fresh perspective that recharges you and your story when you return.

 

So if you haven't been as productive as you'd like during the holidays, don't beat yourself up over it. Pat yourself on the back, because I'll bet that once the last celebration of this season is over, your fingers will be racing across your computer's keyboard.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Hold a Holiday Contest

Need to Blog, but Short on Time?

538 Views 0 Comments 0 References Permalink Tags: authors, marketing, writers, promotions, holiday
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I'm on an email listserv for one of my alma maters, on which people initiate discussion threads on anything from politics and business ethics to job openings and apartments for rent. I pick and choose what I want to read, respond to, or delete.


There's one member of the listserv who has caught my attention, and unfortunately not in a good way. He's an aspiring novelist, and every two weeks or so he sends around an email with a negative headline and a link to his most recent blog post. One week it's "Why social media doesn't work for authors," and the next it's "Is blogging a waste of time for authors?" Once, he posted something along the lines of "How traditional publishing exploits authors." The links all point back to his own website, which is positioned as...wait for it...a source for marketing advice for authors.


This man could use a little advice himself.


I suppose that by being so negative he's intentionally trying to be controversial to stir up interest in his manuscript, but it's not working. (I also believe he thinks he's being witty, but he's not.) Instead, by only posting what are more or less rants, he's coming across as bitter, angry, and a little desperate, even a bit mean. His approach doesn't make me root for him in his efforts to publish, and it certainly doesn't make me want to read his book.


My advice to him and other authors, aspiring or otherwise? If you want to use a blog, Twitter, etc. to drum up interest in your book, go ahead, but keep it mostly positive. Interesting and analytical writing about your experiences is one thing; negative and jaded ranting is another.


-Maria

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Maria Murnane is a paid CreateSpace contributor. She is the award-winning author of the romantic comedies Perfect on Paper, It's a Waverly Life and Honey on Your Mind. She also provides consulting services on book publishing and marketing. Learn more at www.mariamurnane.com.


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Is Your Brand Built for Controversy?

Publicity Stunts

1,694 Views 0 Comments 0 References Permalink Tags: books, authors, marketing, self-publishing, writers, blogging, social_media
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.


Books/Publishing


The Ten Commandments of Choosing the Right Book Title - Duolit

People will judge a book by its cover and, more importantly, its title.


Where Writers Write: Kristy Athens -The Next Best Book Blog

Sometimes it really does matter WHERE an author writes.


Film


Teaching Tiger, Hidden Dragon: Watch a Film Masterclass with Ang Lee - Film School Rejects

A long, but edifying video featuring the legendary filmmaker.


Secret Film Investing Club - Filmmaking Stuff

Spoiler Alert: There is no secret society of people eager to invest in films. You have to rely on good-old-fashioned hard work to find them.


Music


3 Effective Ways to Market Your Music Online Via Social Media - Musicians Buzz

Just a little reminder that social media is the best way to build a brand and fan base.


How to Create Guitar Calluses (Myths and Truths) - Music Goat

Hint: if it sounds too wacky to be true, it probably is.


-Richard

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.


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Weekly News Roundup - November 30, 2012

Weekly News Roundup - November 23, 2012

796 Views 0 Comments 0 References Permalink Tags: books, books, authors, authors, marketing, marketing, selling, selling, music, music, self-publishing, self-publishing, writers, writers, films, films, musicians, musicians, filmmakers, filmmakers
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.


Books/Publishing


Resilience: How to Deal with Criticism and Rejection - The Creative Penn

Joanna Penn and Mark McGuinness discuss the sometimes emotionally crippling effect of bad reviews.


How Do We Find Targeted Readers? 5 Top Tips! -BadRedhead Media

Author and social media consultant Rachel Thompson gives her best advice on where to find your readers.


Film


Crowdsourcing is Creating the Cloud Filmmaking Revolution - Venture Beat

Footage and creative material for your film may be just a cloud away.


Here's Why You Should Make Your Movie or Chase Your Dream Today - Joke and Biagio

A three-minute dose of inspiration; do what you love and happiness will follow.


Music


A Case Study on Trent Reznor - Alan Cross

A look at the man who turned the music industry on its ear by making a direct connection to the fans.


Music Biz Disappointments: When Bad News Turns Good - Bob Baker's Indie Music Promotion Blog

When one door closes, look for another door.


-Richard

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.


 

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Weekly News Roundup - November 23, 2012

Weekly News Roundup - November 16, 2012


895 Views 0 Comments 0 References Permalink Tags: books, books, authors, authors, marketing, marketing, music, music, self-publishing, self-publishing, films, films, musicians, musicians, filmmakers, filmmakers
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I recently had the pleasure of meeting the delightful Guy Kawasaki, a popular speaker and author of 10 books, including Reality Check, The Art of the Start, and Enchantment: The Art of Changing Hearts, Minds, and Actions. I told him about this blog and asked if he had any words of wisdom for my readers. With a sly chuckle, yet also speaking seriously, he said the following:


"Don't be paranoid."


I asked what he meant, and he said that authors, both traditionally and self-published, are often afraid to try anything unconventional. They think someone is going to come along, tap them on the shoulder, and say, "Hey now, you shouldn't do that."


His attitude is, "Why shouldn't I?"


An example he gave was for his most recent book, Enchantment. When he finished the first draft, he sent out a Google+ message to his hordes of followers and asked for volunteer beta readers willing to provide feedback. Several hundred people replied, and you know what Guy did? He emailed them the entire manuscript.


Yes, he emailed his entire unpublished manuscript to hundreds of strangers. For "security," all he did was ask them to check a box saying they promised not to forward it to anyone else. A simple promise, nothing more.


What happened? He got a lot of thoughtful feedback that helped him improve his book, and those who provided that feedback became emotionally invested evangelists, eager to see the book succeed. In fact, dozens of them posted positive Amazon.com reviews the very day the book came out.


Guy's idea worked out pretty well, don't you think? I may have to try it myself.


To learn more about Guy Kawasaki and his books, you can visit www.guykawasaki.com.


-Maria

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Maria Murnane is a paid CreateSpace contributor. She is the award-winning author of the romantic comedies Perfect on Paper, It's a Waverly Life and Honey on Your Mind. She also provides consulting services on book publishing and marketing. Learn more at www.mariamurnane.com.


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It's Never Too Early to Get a Little Help from Your Friends

Book Marketing Tip: Make It Easy for Your Fans to Help You

220 Views 0 Comments 0 References Permalink Tags: books, books, authors, authors, marketing, marketing, self-publishing, self-publishing, writers, writers, writing, writing
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Publicity Stunts

Posted by CreateSpaceBlogger Nov 26, 2012

We've talked about a lot of marketing and branding ideas on this blog, but there is one topic we've never really broached: publicity stunts. Publicity stunts are marketing ploys meant to be headline grabbers in and of themselves. More often than not, they are wacky or at the very least, outside the lines of conventional behavior. They have to be in order to get noticed.


Publicity stunts are an iffy proposition for a number of reasons. It they are too innocuous, they won't get noticed. If they are too bold, you may get noticed for the wrong reasons. Finding a balance between harmless and daring is the trick, and most people don't find it. An example of a creative, fairly risk-free publicity stunt in the world of publishing took place at the Frankfurt Book Fair in 2009. The German publisher Eichborn attached small banners with the company name, logo, and booth number to 200 flies and released them inside the convention center. The banners were attached with wax and they eventually fell off. The stunt got them a lot of attention and visitors to their booth. But they also probably received a few annoyed complaints because they released flies in a busy convention center.


I have never attempted a publicity stunt for my books, and I have no intention of ever attempting one. They are too fraught with too many potential drawbacks. Frankly, I don't trust myself in finding that balance between harmless and daring. What about you? Do you have any experience with either a successful or unsuccessful publicity stunt?


-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.


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Take Control with Marketing Central

Guerrilla Book Marketing Tactic

2,191 Views 0 Comments 0 References Permalink Tags: books, books, authors, authors, marketing, marketing, promotion, promotion, publicity, publicity, branding, branding
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.


Books/Publishing


The Recipe for Writing a Bestseller [Infographic] - Ebook Friendly

The secret to writing a bestseller is...? See the infographic to find out.


Sell More Fiction by Activating the Power of Book Clubs -Jane Friedman

Author Rob Eagar dishes on how to get an "in" with the Book Clubs.


Film


How to Break into the Film Industry - Working PA

Breaking into film is difficult from any level. The key is to overcome the rejections by outlasting them.


Jai Arjun Singh: Aural Storytelling - Business Standard

If people notice your film's cinematography, art direction, wardrobe, etc., does that mean you've failed as a storyteller?


Music


Making It in Music - The Lefsetz Letter

Some hard truths that include gems like: "If you want a career in music you must do your best to be necessary."


Billboard Adds Streaming Music Services and Digital Sales to Several Major Music Charts - The Future of Music

If you needed any more proof that times are changing in the music industry, here it is.


-Richard

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - November 16, 2012

Weekly News Roundup - November 9, 2012

770 Views 0 Comments 0 References Permalink Tags: books, books, authors, authors, marketing, marketing, music, music, filmmaking, filmmaking, self-publishing, self-publishing, writers, writers, films, films, musicians, musicians, filmmakers, filmmakers
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Occasionally, I am asked how my social media advertising efforts are going. My response is that I don't participate in social media advertising. This answer is often met with confused stares and indignant assurances that all I do is talk about advertising on social media. In truth, I've rarely written about the topic. I've written a number of posts about marketing via social media, but that's a much different animal. Yes, there is a difference between advertising and marketing.


Marketing is the process; advertising is a promotional element within that process. Put another way, marketing is the recipe, and advertising is an optional ingredient in that recipe. Advertising is a narrowly defined (and usually paid) message aimed at a targeted audience for a finite period of time. In many cases, the advertisement tries to engender immediate appeal. Some even call for action or highlight a limited-time offer. In order to be effective, that narrowly defined message must be seen over and over again. It may take 7-10 exposures to an ad before a consumer will act.


On social media sites, when I refer to marketing, I'm mostly talking about your ability to interact with and engage your readers. You can advertise on a number of the social media sites, but it is not free. A lot of the sites allow you to place a small ad targeted at your specific demographic. The amount you spend on such an ad usually depends on how many people click on it.


Personally, I don't advertise on social media sites. For my situation, marketing (engaging) on social media just makes more sense. However, some authors find it to be an effective sales tool, so you may want to consider whether advertising is a good fit for your readers and your budget. If you decide to advertise on social media, you shouldn't neglect your marketing; I think you'll find that active engagement with your followers pays off best in the long run.


-Richard

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.


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Marketing: Begin with Your Strengths

Interact, Interact, Interact!

4,482 Views 0 Comments 0 References Permalink Tags: books, authors, marketing, self-publishing, writers, writing
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.


Books/Publishing


How to Stay Motivated to Write Consistently and Produce Content - The Future of Ink

Make a straightforward resolution to overcome those woefully uncreative days.


Be Afraid -A Newbie's Guide to Publishing

Joe Konrath discusses his decision to self-publish a horror novel, and he gives an inside look at sales figures for the book.

 

Film


A Case Study in How to Release Your Short Film Online - ReelSEO

Filmmakers Andrew Allen and Jason Sondhi reveal their online strategy to get their short film viewed by a large audience.


Eli Roth Hails Virtues of DIY Filmmaking - Variety

The man who produced a movie about a hostile hostel talks about the importance of looking out for yourself at every turn in the film industry.


Music


How to Market Your Music: Blogs - Total Instrument Insurance

Blogs are great tools for building your band's brand.


5 Lyric Videos that Got it Right: Creativity is Key - musicgoat

Save your fans the trouble of looking up the words of your song by producing a creative video featuring the lyrics.


-Richard

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.


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Weekly News Roundup - November 9, 2012

Weekly News Roundup - November 2, 2012

744 Views 0 Comments 0 References Permalink Tags: books, books, authors, authors, marketing, marketing, music, music, filmmaking, filmmaking, self-publishing, self-publishing, writers, writers, films, films, musicians, musicians
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While I have a traditional book deal now, I began my career as a self-published author. As you indie authors out there know all too well, that meant that in addition to everything else, I had to do all the marketing on my own.


As part of my strategy, I reached out to both book clubs and bloggers early on. For clubs near me, I offered to come to their meetings if they chose my novel. For book bloggers, I offered to send them a copy in hopes that they would enjoy it and write favorably about it. (They also could have hated it, but that's the risk you take when you write a novel.)


The first book club organizer to say yes to me was Jennifer van der Kleut. I attended her club, had a great time, and kept in touch. One of the early bloggers to agree to review my book was a woman named Tonya Plank. After that, I stayed in touch with her as well. I kept both women updated on the progress I was making with my book, including the eventual exciting news that I'd landed a contract.


It's a good thing I did.


Jennifer started freelancing for AOL's Patch network, and Tonya began writing for The Huffington Post. Both were impressed by the success I'd had with my self-published book, and the following articles resulted:


Jennifer's Patch.com article


Tonya's Huffington Post article


Jennifer wrote her Patch.com article last year, but she has become such a fan that she also attended the launch party for my most recent novel. This time she recorded a video.


Click here to watch the Patch.com video.


As the above examples demonstrate, things rarely happen overnight in marketing. It's a process that builds on itself, so hold on to the contacts you make along the way.


-Maria

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/MurnaneHeadshot.jpg

Maria Murnane is a paid CreateSpace contributor. She is the award-winning author of the romantic comedies Perfect on Paper, It's a Waverly Life and Honey on Your Mind. She also provides consulting services on book publishing and marketing. Learn more at www.mariamurnane.com.


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Book Marketing Tip: Make It Easy for Your Fans to Help You

More Easy Book Marketing Tips

3,461 Views 0 Comments 0 References Permalink Tags: books, books, authors, authors, marketing, marketing, selling, selling, self-publishing, self-publishing, writers, writers, blogging, blogging, writing, writing
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