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478 Posts tagged with the marketing tag
2

One of the first things I ask people about when I give workshops on book marketing is their networks. Oftentimes, authors reply with, "I don't have one." But that's not true, because everyone has some sort of network. Here are some ways to find yours:

 

1. Where did you go to school?

 

Tap into high school and college alumni networks on Facebook and LinkedIn. There are also tons of regional college alumni clubs out there, as well as national college alumni magazines, and all of them would be interested to hear that you're an author. For those organizations that have newsletters, provide the editor with a brief description of your book, a high-resolution cover image, a short author bio, and your headshot. Also, be sure to note what your connection is with that particular institution. You'd be surprised where that might lead. If you were in a fraternity or sorority, the Greek system also has strong alumni networks.

 

2. How do you spend your free time?

 

Everyone has at least one hobby! Do you play a sport? An instrument? Do you sing? Knit? Paint? Quilt? Are you in any social or business networking groups? Whatever it is that you do when you're not working, there are organizations filled with like-minded individuals. Many of them will have newsletters that would appreciate hearing from you, especially if your book has something to do with their field of interest. A simple internet search can get you started. Meetup.com is another way to find people who share your interests.

 

3. What is your heritage?

 

Are you an immigrant? Were you born in the United States but have parents who weren't? Are you Greek-American? Irish-American? Indian-American? Whatever your bloodline or personal history, there are groups out there full of people with similar backgrounds, so get online and start reaching out!

 

4. Where do you work/have you worked?

 

LinkedIn is a great way to track down former colleagues. If you've worked with a group of people, the simple fact that you've written a book is newsworthy, so be sure to tell them.

 

Marketing a book takes effort, and your networks are a good place to start. You already have something in common with those audiences, so it'll be easier to make a connection that could add to your readership.

 

-Maria

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Maria Murnane is a paid CreateSpace contributor. She is the award-winning author of the romantic comedies Perfect on Paper, It's a Waverly Life and Honey on Your Mind. She also provides consulting services on book publishing and marketing. Learn more at www.mariamurnane.com.

 

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Book Marketing Tip: Hold On to Your Contacts

Book Marketing Tip: Be Resourceful

10,035 Views 2 Comments 0 References Permalink Tags: marketing, writers, promotions, social_networking, social_media, marketing_strategy, fanbase
0

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

4 Ways to Cultivate Fan Activists to Help with Word of Mouth Marketing -Marketing Tips

Author and branding expert Eric Thomas reveals his secrets to finding superfans who love spreading the word.                                                    

 

In Book Marketing, Sometimes Less is More! -Self Publishing Coach

Author AFN Clarke discusses his experience with advertising his books.

 

Film

 

Film School Thru Commentaries - Filmmaking.net

Kevin Smith explores who does and doesn't need to go to film school in the world of filmmaking.

 

5 Things You Should Know About DSLR Film Making - Raindance

Meet the camera that is changing independent filmmaking.

                                    

Music

 

#10 Change with Bob Baker - #BBTD

Music marketing guru Bob Baker talks succeeding, failing, and all the hurdles in between.

 

Great Advice from Sting's Guitarist -Ashley J. Saunders

Dominic Miller discusses the proper way to hold a guitar.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - September 13, 2013

Weekly News Roundup - September 6, 2013

3,270 Views 0 Comments 0 References Permalink Tags: self_publishing, books, marketing, selling, book, music, filmmaking, self-publishing, movies, writers, publishing, writing, book_marketing, films, musicians, filmmakers, social_media
0

You have readers, but do you have a volunteer sales force? Readers who enjoyed your books may want to be part of your word-of-mouth campaign, but you might not be giving them the tools to do so. Time to give them calls to action, which can elicit passive or active responses:

 

1. Invite Readers to Sign Up for Updates (Passive)

This call to action invites readers to sign up to learn more about you and your work. On your blog or website, you should have a highly visible button that directs them to an online form, email address, or social media group where they can sign up to receive updates from you. If they are part of a social media environment, you'll want to reach out frequently, even if it's just a quote of the day. If you've set up an email newsletter, your updates won't be as frequent, but you'll still be reaching them about author and/or book activity on a semi-regular basis.

 

This is a common practice in the world of marketing, so you're not reinventing the wheel. You're just enabling readers to continue connecting with you after they've closed your book.

 

2. Invite Readers to Spread the Word (Active)

This call to action is for readers you'd call "superfans." They're the ones who will sign up to spread the word about your books (your "street team," if you will). A call to action for them would be an invitation to join your word-of-mouth campaign.

 

These readers are your volunteer sales force, so give them information about how they can help. Making a personal appearance? Ask these fans to spread the word, particularly if they live in the area where you will be appearing. Released a new video book trailer? Ask your team to share it with their friends and followers. New book coming out? Tell them how they can help to get the word out. Your goal is to make it easy for those readers who want to be part of your team to take action.

 

Remember to regularly thank these superfans for their dedication. You could offer other rewards as well. Perhaps they could be beta readers for your next book, or you could offer them signed copies of your books. The point is to make them feel special for being part of your inner circle and helping you out.

 

One or both of these calls to action will give readers an opportunity to get more involved with you and your books. Have you given your fans that call to action?

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Find Advocates with Free Books

The Grassroots Marketing Ripple Effect

7,192 Views 0 Comments 0 References Permalink Tags: self_publishing, marketing, selling, writers, promotions, fans, social_media, marketing_strategy
0

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

5 Steps for Restarting Your Book Marketing Efforts after a Break -Duolit

What to do when building your brand has taken a backseat to living your life.

                                       

Goodreads for Authors with Patrick Brown -The Creative Penn

The director of author marketing and community manager at Goodreads shares some valuable insights for authors about the online community of readers.

 

Film

 

The New Marketing Model for Filmmakers - AdPulp.com

A look at the world of online media for filmmakers that goes beyond YouTube.

 

Equity Crowdfunding, a New Financing Opportunity for Independent Filmmakers - Filmlinker

Is this a viable new financing strategy for independent filmmakers?

                                    

Music

 

The War of Art: Resistance and the Music Producer - Renegade Producer

How to battle that little voice in your head that's trying to hold you back from taking chances.

 

How Streaming Affects Music Revenue Growth -Hypebot.com

Are the latest music streaming statistics signaling a growth in music revenue?

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - September 6, 2013

Weekly News Roundup - August 30, 2013

3,058 Views 0 Comments 0 References Permalink Tags: books, marketing, book, music, self-publishing, indie, movies, writers, publishing, writing, films, promotions, musicians, craft, filmmakers, branding, social_media, crowdsourcing
2

Claim Your Genre

Posted by CreateSpaceBlogger Sep 9, 2013

Have you fully embraced your genre? Have you established yourself as a go-to source in your genre? When a reader is looking for a reliable opinion or information about a book in your genre, is there a chance that reader will turn to you or stumble upon your brand because of your status as an expert or enthusiast?

 

If you answered no to one or more of the questions above, you might be selling yourself short and missing an opportunity to solidify your author brand. But don't worry - it's never too late to become a central figure in your selected genre. All you have to do is raise your profile. Here are a few suggestions to do just that.

 

  1. Review books in your genre - You are most likely an avid reader in the genre in which you write, and there are undoubtedly authors and books you love. Tell the world with a killer review. Share your opinions as if your brand depends on it.

  2. Review authors in your genre - You have a platform. Use that platform to showcase your favorite authors. You can do an email interview; set up a Skype interview; or if the author is nearby, grab your camera and head over to his or her writing spot to do an interview you can upload to a video sharing site.

  3. Turn your blog over to authors in your genre - Invite both new and established authors to do a guest post on your blog. Give them a theme to write about, provide them with a short introductory paragraph, and then let them do what they do best: write. Chances are they'll reciprocate. Authors who support one another tend to have more success.

 

Be that guy! Be the one readers look to for reliable information on your genre. If you increase the prominence of your brand in your genre, you raise both your own stature as an author and that of your books.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Expand Your Reach by Teaching

Make Your Brand Engaging

5,808 Views 2 Comments 0 References Permalink Tags: self_publishing, marketing, author, promotions, genre
0

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

How Did I Get So Many Reviews Of 'Broken Pieces?' -BadRedHead Media

How one author managed to get more than 140 reviews for her indie title.    

                                       

Networking Tips for Shy Authors -The BookBaby Blog

A guide to take your networking from the virtual world to the real world.

 

Film

 

Creative Things to Do When an Actor Won't Return for a Sequel - Den of Geek

How do you do the sequel to your indie hit without the same actors?

 

Is Crowdfunding Changing the Game for Filmmakers? A Q&A with Spike Lee - Huffington Post

The legendary indie filmmaker looks at the changing world of film financing. 

                                                                                                                                              

Music

 

The Game of Music Knowledge - The Musicians Guide

Are you making music career choices based on emotion or reason?

 

5 Tips on How to Get More Followers on Instagram -musicgoat.com

Lest we forget, Instagram can be a potent marketing tool. 

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - August 30, 2013

Weekly News Roundup - August 23, 2013

3,301 Views 0 Comments 0 References Permalink Tags: authors, marketing, reviews, music, filmmaking, film, author, self-publishing, indie, movies, writers, writing, promotions, social_networking, musicians, filmmakers, branding, social_media
0

Having a newsletter is a great way to keep in touch with your readers, but you want to make sure it's something they look forward to and not just another addition to their already-full inboxes. Here are some suggestions for how to do it right:

 

  • DO use a professional newsletter program such as MailChimp, Constant Contact or other email marketing tools. MailChimp is free for up to 2,000 subscribers, and Constant Contact's monthly fees are quite low. The programs are easy to use and allow you to insert logos and imagery consistent with your branding. They also allow people to subscribe (and unsubscribe) easily, which means that you have a real list of people who want to hear from you. I'm on a few blind-copy email lists that always end with "If you want me to take you off this mailing list, just let me know." I find that awkward because I don't want to be on the lists but also don't want to reply to the authors directly and ask to be removed, so I just mark them as spam.

 

  • DON'T automatically add everyone you meet to your mailing list. You can certainly tell me about it, and if I want to be on it I will subscribe, and if you want to be on mine, I hope you will do the same. In my opinion, adding people without their permission is unprofessional.

 

  • DO keep your newsletters short and sweet. One of my author friends has a bi-monthly newsletter that is always so long and text-heavy that I rarely get through the first paragraph. It's just too much! People are BUSY, so keep what you send them brief and to the point.

 

  • DON'T send too many. I attended a conference once where a speaker suggested sending two newsletters a week! I completely disagree. (I also didn't subscribe to her list because I didn't want to be flooded with messages.) I send about one a month so I have truly meaningful news to share.

 

-Maria

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Maria Murnane is a paid CreateSpace contributor. She is the award-winning author of the romantic comedies Perfect on Paper, It's a Waverly Life and Honey on Your Mind. She also provides consulting services on book publishing and marketing. Learn more at www.mariamurnane.com.

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How to Connect with Your Readers

Looking for Marketing Tips? Here's What's Working for One Indie Author - and What Isn't

3,315 Views 0 Comments 0 References Permalink Tags: self_publishing, authors, marketing, promotion, writers, branding, newsletter
1

We often speak of branding on this blog. Branding has been around as long as people have had things they've wanted to sell to other people. It's not a new concept. The invention of the Internet, however, has caused the idea of branding to spread into nearly every nook and cranny of society, and it's changed the way branding is done.

 

Engagement is your most powerful branding tool. It doesn't matter how active you are on your blog or on social media or whatever virtual medium in which you participate. If you're not engaging with your readers, you're not effectively branding.

 

I have an author friend on Facebook who is excellent at engaging his fan base. He does so by frequently asking his Facebook friends to help him with research for his latest book. His books contain military aspects, and he often needs to know proper policy and procedure in order to give his book authenticity. He invariably gets a dozen or so comments. The interesting thing is not all of them directly address his question; in fact, many of them are "can't wait for your next book" type comments.

 

I've conducted polls to engage readers. I've asked for opinions on cover design. I've even asked readers for feedback on career trajectory. I'm always pleasantly surprised by the enthusiastic responses I get.

 

The Internet has taken the idea of branding from a corporate construct to a community project. Your community of readers wants to feel involved in your brand. They want to have ownership in your success. By actively engaging them, you are building a brand that doesn't just reflect you; it reflects your community of readers. Give them an opportunity to participate.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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It's Not Just a Hobby, It's a Marketing Opportunity

Tips for Engaging Your Readers Online

4,234 Views 1 Comments 0 References Permalink Tags: self_publishing, marketing, author, writing, promotions, branding
0

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

How to Test a New Idea or Concept? Experiment! -The Future of Ink

Creative business coach Laura West shares her ideas on how to properly test that crazy concept you just can't let go.                                           


6 Key Book Marketing Strategies for Authors -Marketing Tips for Authors

Do you have a newsletter?

 

Film

                                                        

Using Negative Space in Film - A Moon Brothers Film Blog

Oh, what to do with that empty space in your frame?

 

Check Out 7 Filmmaking Tips from Indie Film Icon Kevin Smith - No Film School

Should you be editing while you shoot?

                         

Music

 

How to Make Money with Your Music This Week - Bob Baker's The BuzzFactor.com

One band made more than $600 in one week with just one of Bob's ideas.

 

Avoid Vocal Cord Injuries...Touch Base with your Vocal Coach Between Tours -Judy Rodman

It seems there have been many vocal injuries by big-name singers lately. Judy thinks consulting a vocal coach could have prevented them. 

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - August 23, 2013

Weekly News Roundup - August 16, 2013

3,061 Views 0 Comments 0 References Permalink Tags: authors, marketing, selling, music, filmmaking, self-publishing, promotion, book_marketing, films, musicians, filmmakers
5

If you could somehow gather everything ever written or said about marketing and absorb the content in one exhausting weekend, you would most likely come away with two words engrained in your head: sell yourself. For example, if you've written a thriller, so have thousands of other authors. The one thing that truly sets your thriller apart from the others is you.

 

You may not be comfortable with selling yourself. I get it. It's not in my wheelhouse either. I've done more than a few presentations on marketing over the years, and I used to cringe when I was introduced as a marketing expert or guru. Yes, I come from a marketing background, and I've made money giving out marketing advice, but marketing is something you never really master because so much relies on trends, opinions and wishes cast upon falling stars. At best, I am a marketing enthusiast. I am fascinated enough by the topic that I spend an inordinate amount of free time researching the latest and greatest in marketing. I may not know enough, but I know more than most.

 

So, if you are having trouble selling yourself as an expert in your field, don't. Sell yourself as enthusiast. If you've written a thriller featuring a crack detective as your main character but you've never worked in law enforcement, that doesn't mean you're not qualified to discuss police procedure. You've done your homework. You've read extensively on the topic. Perhaps you even interviewed a police officer or two. That makes you a well-informed enthusiast. This matters because your passion for police work gives you a platform to sell yourself, which in turn sells your work.

 

If you want to sell books today, you may not necessarily have to sell yourself. Find a term you feel at ease with. If you're not an expert on the topic featured in your work, then you are an enthusiast. Enthusiasts are passionate. In essence, you are not selling yourself as much as you are selling your passion.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Evaluating Yourself as an Indie Author

It's Not Just a Hobby, It's a Marketing Opportunity

4,666 Views 5 Comments 0 References Permalink Tags: self_publishing, marketing, selling, author, promotion
1

Selling books is hard. I understand that because I fight the fight every day. I sometimes look at my sales figures and wonder why the universe is so angry with me. What have I done to deserve such a thing? I fret and search the internet for stories of authors who've made it in a big way, and I look for the magic bullet that garnered them all those wonderful sales, only to discover there usually was no magic bullet. Persistence and opportunity happened to converge in their lives and BAM! Books went flying off the virtual shelves.

 

Success should be earned. It should be something you struggle to achieve. That struggle is really just a series of trials that can lead you down one of two paths. You can either wind up feeling bitter for what hasn't happened, or you can feel appreciative for what you've learned along the way. If you choose the bitter path, you will undoubtedly ditch the persistence and miss the opportunity to succeed. If you chose the learning path, you'll crave to know more, and you'll be fully prepared to take advantage of opportunities when they present themselves to you.

 

I write all this because I've come across a few pronouncements by authors online that reeked of desperation. They've publicly lamented that they can't get anyone to buy their books, and the effort is just too great. Writing a book hadn't changed their lives like they thought it would. They make a plea for readers to do more. If readers don't, then the author will give up on his or her dream. Their plea usually falls on deaf ears. 

 

Guilt is the least effective marketing tool that I know of. It will have the opposite effect on readers. Desperation is an inevitable feeling when you think your dream is just too far out of reach, but don't let it taint this publishing journey for you. Learn from the struggle, appreciate it, and embrace the opportunities when they finally arrive.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Book Marketing Takes Persistence

Book Marketing Tip: Be Resourceful

2,249 Views 1 Comments 0 References Permalink Tags: marketing, selling, promotion, sales, effective_marketing
2

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

How a Great Twitter Bio Can Net You More Followers…and Sales! -BadRedhead Media

Your Twitter bio is important, so make it count.           

                                                    

Storyville: What is Literary Fiction? -Lit Reactor

The answer to that age-old question many authors have asked: "Did I just accidently write literary fiction?"

 

Film

                                                        

Social Media for #Filmmakers: Facebook 101 - Film Independent

To thrive in filmmaking today, you have to add one more job title to your list of many as an independent filmmaker: social media evangelist.

                                          

10 Pinterest Boards Filmmakers Should Be Following - Indiewire

Pinterest has become a social media favorite for a lot of filmmakers.

                                    

Music

 

11 Ways to Sabotage Studio Vocals - Judy Rodman

Judy lists some the habits and choices that influence your vocals.

 

The Accident That Changed Modern Guitar Sound - The Big Picture Music Production Blog

Who knew a little accidental guitar distortion would have such a huge impact on music?

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - August 9, 2013

Weekly News Roundup - August 2, 2013

2,443 Views 2 Comments 0 References Permalink Tags: self_publishing, marketing, music, filmmaking, self-publishing, indie, sales, writers, writing, films, promotions, filmmakers, social_media, author_brand, music_production, vocals
3

If you want to promote your book on Twitter, I suggest not tweeting about your book - or at least not very often. Here are two things you should do instead:

 

1. Tweet information that is useful to others.

 

I don't tweet a ton, but when I do, it's usually a link to a post I've written about book marketing or writing, or a link to an article I've read that I think will help other authors. The links to my own posts drive people to my website, where they can also learn all about my novels. This way I'm providing them information they find valuable, but I'm also getting my work in front of them without being pushy.

 

2. When someone begins to follow you, ask why.

 

Anytime I receive a notification that I have a new follower, I send that person a tweet of thanks and also ask why he or she decided to follow me. The response is usually one of two things. Either the person is an aspiring or published author who appreciates my suggestions on book marketing and writing, or she is a loyal fan of my novels. Once I know the answer, I can engage in a conversation with the follower. If it's someone who hasn't read my books, I send a link to the first chapter of the first book in the series and hope she will take a look. If it's a loyal reader, I send her a link to my fan page, which includes a list of easy ways to spread the word about my novels. (You'd be surprised how willing your fans are to help you if you just ask them.)

 

It's fine to promote your book now and again, but when all I see in a person's Twitter feed is an endless stream of BUY MY BOOK!, I immediately lose interest. You probably would too, right?

 

-Maria

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Maria Murnane is a paid CreateSpace contributor. She is the award-winning author of the romantic comedies Perfect on Paper, It's a Waverly Life, Honey on Your Mind, and Chocolate for Two. She also provides consulting services on book publishing and marketing. Learn more at www.mariamurnane.com.

 

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How Not to Market

Book Marketing Tip: Make It Easy for Your Fans to Help You

13,495 Views 3 Comments 0 References Permalink Tags: self_publishing, marketing, author, promotions, twitter, tweet
1

In my blog post about doing a book relaunch, I talked briefly about how giving your book a new cover could give you a reason to reintroduce your book to the reading public. But giving your book a new cover can do more than give you a new marketing opportunity; it can give you a more marketable book.

 

If your sales have hit a slump or you feel they've never reached their peak, you may want to take a serious look at your cover. Covers matter today more than ever. With so many books published every year, you have to make your book stand out among the millions of other titles competing for readers' attention online. When I say "stand out," I don't mean for the wrong reasons. Your cover should be professionally designed. If you have the skills to undertake such a task, have at it. But if the concept of creating a cover is foreign to you, hire a professional cover design artist to do the work.

 

Whether you have the skill set to design a cover or you hire someone else to do it, don't enter the arena without knowledge of what works as far as cover design for books in your genre. Yes, genre should be a major consideration when you're designing your cover. Fortunately, thanks to retail sites like Amazon.com, you have a place where you can research the cover designs of bestselling books in your genre. Do your research and give your book a similar look and feel. I'm not suggesting you copy another author's book cover; I'm merely telling to you to use bestselling book covers as an inspiration for your cover design. There are design similarities among them for a reason; they work to attract readers in the genre.

 

Your book is worth reading. If you're on top of your marketing and people still aren't reading it, it might be time to consider a new, professional cover design.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Beat Writer's Block with Cover Design

Going Indie? Don't Skimp on Quality

4,850 Views 1 Comments 0 References Permalink Tags: self_publishing, marketing, author, writing, promotions, book_covers
1

The Book Relaunch

Posted by CreateSpaceBlogger Aug 5, 2013

One of my favorite trailers for a book was done five years ago by author Dennis Cass for his book, Head Case. The trailer wasn't for the initial release of the book. It was for the release of the paperback version, hence the title of the video: Book Launch 2.0. I'll post it here for your viewing pleasure:


*Can't see the player? Click here to view the video on YouTube.


You can see that Dennis is a funny guy with a real sardonic wit, but that's not why I'm drawing your attention to it. I bring it up because it points out a marketing opportunity a lot of us ignore: the relaunch. In Dennis' case, he's taking the initiative to reintroduce a book that had already been launched in a different format.


Indie authors can do the same. In previous posts, we've already touched on the fact that our books usually exist in more than one format now. Most of us will publish both a print version and a Kindle version. Why not have a virtual launch for each? If you're about to publish your book in a new format, you have the opportunity to announce the release on two occasions with a lot of pomp and circumstance. You could do the same if you choose to release it in audiobook format through ACX.


If you've released your book in every available format, you can always upgrade. We live in an age where changing the cover is a relatively easy process. You could freshen up your book with a new cover and reintroduce it to your fans. Will they buy a book just because it has a new cover? Not likely, but your relaunch could motivate them to tell their friends and family about it.


There are numerous opportunities for you to launch your book. Why not take advantage of them all?


-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.


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What Is a Platform?

The Evergreen Era of Publishing

3,641 Views 1 Comments 0 References Permalink Tags: books, authors, marketing, book, author, promotion, formats, launch, book_launch, book_release
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