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428 Posts tagged with the marketing tag
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.


Books/Publishing


The Ten Commandments of Choosing the Right Book Title - Duolit

People will judge a book by its cover and, more importantly, its title.


Where Writers Write: Kristy Athens -The Next Best Book Blog

Sometimes it really does matter WHERE an author writes.


Film


Teaching Tiger, Hidden Dragon: Watch a Film Masterclass with Ang Lee - Film School Rejects

A long, but edifying video featuring the legendary filmmaker.


Secret Film Investing Club - Filmmaking Stuff

Spoiler Alert: There is no secret society of people eager to invest in films. You have to rely on good-old-fashioned hard work to find them.


Music


3 Effective Ways to Market Your Music Online Via Social Media - Musicians Buzz

Just a little reminder that social media is the best way to build a brand and fan base.


How to Create Guitar Calluses (Myths and Truths) - Music Goat

Hint: if it sounds too wacky to be true, it probably is.


-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.


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Weekly News Roundup - November 30, 2012

Weekly News Roundup - November 23, 2012

787 Views 0 Comments 0 References Permalink Tags: books, books, authors, authors, marketing, marketing, selling, selling, music, music, self-publishing, self-publishing, writers, writers, films, films, musicians, musicians, filmmakers, filmmakers
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.


Books/Publishing


Resilience: How to Deal with Criticism and Rejection - The Creative Penn

Joanna Penn and Mark McGuinness discuss the sometimes emotionally crippling effect of bad reviews.


How Do We Find Targeted Readers? 5 Top Tips! -BadRedhead Media

Author and social media consultant Rachel Thompson gives her best advice on where to find your readers.


Film


Crowdsourcing is Creating the Cloud Filmmaking Revolution - Venture Beat

Footage and creative material for your film may be just a cloud away.


Here's Why You Should Make Your Movie or Chase Your Dream Today - Joke and Biagio

A three-minute dose of inspiration; do what you love and happiness will follow.


Music


A Case Study on Trent Reznor - Alan Cross

A look at the man who turned the music industry on its ear by making a direct connection to the fans.


Music Biz Disappointments: When Bad News Turns Good - Bob Baker's Indie Music Promotion Blog

When one door closes, look for another door.


-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.


 

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Weekly News Roundup - November 23, 2012

Weekly News Roundup - November 16, 2012


855 Views 0 Comments 0 References Permalink Tags: books, books, authors, authors, marketing, marketing, music, music, self-publishing, self-publishing, films, films, musicians, musicians, filmmakers, filmmakers
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I recently had the pleasure of meeting the delightful Guy Kawasaki, a popular speaker and author of 10 books, including Reality Check, The Art of the Start, and Enchantment: The Art of Changing Hearts, Minds, and Actions. I told him about this blog and asked if he had any words of wisdom for my readers. With a sly chuckle, yet also speaking seriously, he said the following:


"Don't be paranoid."


I asked what he meant, and he said that authors, both traditionally and self-published, are often afraid to try anything unconventional. They think someone is going to come along, tap them on the shoulder, and say, "Hey now, you shouldn't do that."


His attitude is, "Why shouldn't I?"


An example he gave was for his most recent book, Enchantment. When he finished the first draft, he sent out a Google+ message to his hordes of followers and asked for volunteer beta readers willing to provide feedback. Several hundred people replied, and you know what Guy did? He emailed them the entire manuscript.


Yes, he emailed his entire unpublished manuscript to hundreds of strangers. For "security," all he did was ask them to check a box saying they promised not to forward it to anyone else. A simple promise, nothing more.


What happened? He got a lot of thoughtful feedback that helped him improve his book, and those who provided that feedback became emotionally invested evangelists, eager to see the book succeed. In fact, dozens of them posted positive Amazon.com reviews the very day the book came out.


Guy's idea worked out pretty well, don't you think? I may have to try it myself.


To learn more about Guy Kawasaki and his books, you can visit www.guykawasaki.com.


-Maria

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Maria Murnane is a paid CreateSpace contributor. She is the award-winning author of the romantic comedies Perfect on Paper, It's a Waverly Life and Honey on Your Mind. She also provides consulting services on book publishing and marketing. Learn more at www.mariamurnane.com.


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It's Never Too Early to Get a Little Help from Your Friends

Book Marketing Tip: Make It Easy for Your Fans to Help You

127 Views 0 Comments 0 References Permalink Tags: books, books, authors, authors, marketing, marketing, self-publishing, self-publishing, writers, writers, writing, writing
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Publicity Stunts

Posted by CreateSpaceBlogger Nov 26, 2012

We've talked about a lot of marketing and branding ideas on this blog, but there is one topic we've never really broached: publicity stunts. Publicity stunts are marketing ploys meant to be headline grabbers in and of themselves. More often than not, they are wacky or at the very least, outside the lines of conventional behavior. They have to be in order to get noticed.


Publicity stunts are an iffy proposition for a number of reasons. It they are too innocuous, they won't get noticed. If they are too bold, you may get noticed for the wrong reasons. Finding a balance between harmless and daring is the trick, and most people don't find it. An example of a creative, fairly risk-free publicity stunt in the world of publishing took place at the Frankfurt Book Fair in 2009. The German publisher Eichborn attached small banners with the company name, logo, and booth number to 200 flies and released them inside the convention center. The banners were attached with wax and they eventually fell off. The stunt got them a lot of attention and visitors to their booth. But they also probably received a few annoyed complaints because they released flies in a busy convention center.


I have never attempted a publicity stunt for my books, and I have no intention of ever attempting one. They are too fraught with too many potential drawbacks. Frankly, I don't trust myself in finding that balance between harmless and daring. What about you? Do you have any experience with either a successful or unsuccessful publicity stunt?


-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.


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Take Control with Marketing Central

Guerrilla Book Marketing Tactic

2,167 Views 0 Comments 0 References Permalink Tags: books, books, authors, authors, marketing, marketing, promotion, promotion, publicity, publicity, branding, branding
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.


Books/Publishing


The Recipe for Writing a Bestseller [Infographic] - Ebook Friendly

The secret to writing a bestseller is...? See the infographic to find out.


Sell More Fiction by Activating the Power of Book Clubs -Jane Friedman

Author Rob Eagar dishes on how to get an "in" with the Book Clubs.


Film


How to Break into the Film Industry - Working PA

Breaking into film is difficult from any level. The key is to overcome the rejections by outlasting them.


Jai Arjun Singh: Aural Storytelling - Business Standard

If people notice your film's cinematography, art direction, wardrobe, etc., does that mean you've failed as a storyteller?


Music


Making It in Music - The Lefsetz Letter

Some hard truths that include gems like: "If you want a career in music you must do your best to be necessary."


Billboard Adds Streaming Music Services and Digital Sales to Several Major Music Charts - The Future of Music

If you needed any more proof that times are changing in the music industry, here it is.


-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - November 16, 2012

Weekly News Roundup - November 9, 2012

749 Views 0 Comments 0 References Permalink Tags: books, books, authors, authors, marketing, marketing, music, music, filmmaking, filmmaking, self-publishing, self-publishing, writers, writers, films, films, musicians, musicians, filmmakers, filmmakers
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Occasionally, I am asked how my social media advertising efforts are going. My response is that I don't participate in social media advertising. This answer is often met with confused stares and indignant assurances that all I do is talk about advertising on social media. In truth, I've rarely written about the topic. I've written a number of posts about marketing via social media, but that's a much different animal. Yes, there is a difference between advertising and marketing.


Marketing is the process; advertising is a promotional element within that process. Put another way, marketing is the recipe, and advertising is an optional ingredient in that recipe. Advertising is a narrowly defined (and usually paid) message aimed at a targeted audience for a finite period of time. In many cases, the advertisement tries to engender immediate appeal. Some even call for action or highlight a limited-time offer. In order to be effective, that narrowly defined message must be seen over and over again. It may take 7-10 exposures to an ad before a consumer will act.


On social media sites, when I refer to marketing, I'm mostly talking about your ability to interact with and engage your readers. You can advertise on a number of the social media sites, but it is not free. A lot of the sites allow you to place a small ad targeted at your specific demographic. The amount you spend on such an ad usually depends on how many people click on it.


Personally, I don't advertise on social media sites. For my situation, marketing (engaging) on social media just makes more sense. However, some authors find it to be an effective sales tool, so you may want to consider whether advertising is a good fit for your readers and your budget. If you decide to advertise on social media, you shouldn't neglect your marketing; I think you'll find that active engagement with your followers pays off best in the long run.


-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.


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Marketing: Begin with Your Strengths

Interact, Interact, Interact!

4,214 Views 0 Comments 0 References Permalink Tags: books, authors, marketing, self-publishing, writers, writing
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.


Books/Publishing


How to Stay Motivated to Write Consistently and Produce Content - The Future of Ink

Make a straightforward resolution to overcome those woefully uncreative days.


Be Afraid -A Newbie's Guide to Publishing

Joe Konrath discusses his decision to self-publish a horror novel, and he gives an inside look at sales figures for the book.

 

Film


A Case Study in How to Release Your Short Film Online - ReelSEO

Filmmakers Andrew Allen and Jason Sondhi reveal their online strategy to get their short film viewed by a large audience.


Eli Roth Hails Virtues of DIY Filmmaking - Variety

The man who produced a movie about a hostile hostel talks about the importance of looking out for yourself at every turn in the film industry.


Music


How to Market Your Music: Blogs - Total Instrument Insurance

Blogs are great tools for building your band's brand.


5 Lyric Videos that Got it Right: Creativity is Key - musicgoat

Save your fans the trouble of looking up the words of your song by producing a creative video featuring the lyrics.


-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.


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Weekly News Roundup - November 9, 2012

Weekly News Roundup - November 2, 2012

721 Views 0 Comments 0 References Permalink Tags: books, books, authors, authors, marketing, marketing, music, music, filmmaking, filmmaking, self-publishing, self-publishing, writers, writers, films, films, musicians, musicians
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While I have a traditional book deal now, I began my career as a self-published author. As you indie authors out there know all too well, that meant that in addition to everything else, I had to do all the marketing on my own.


As part of my strategy, I reached out to both book clubs and bloggers early on. For clubs near me, I offered to come to their meetings if they chose my novel. For book bloggers, I offered to send them a copy in hopes that they would enjoy it and write favorably about it. (They also could have hated it, but that's the risk you take when you write a novel.)


The first book club organizer to say yes to me was Jennifer van der Kleut. I attended her club, had a great time, and kept in touch. One of the early bloggers to agree to review my book was a woman named Tonya Plank. After that, I stayed in touch with her as well. I kept both women updated on the progress I was making with my book, including the eventual exciting news that I'd landed a contract.


It's a good thing I did.


Jennifer started freelancing for AOL's Patch network, and Tonya began writing for The Huffington Post. Both were impressed by the success I'd had with my self-published book, and the following articles resulted:


Jennifer's Patch.com article


Tonya's Huffington Post article


Jennifer wrote her Patch.com article last year, but she has become such a fan that she also attended the launch party for my most recent novel. This time she recorded a video.


Click here to watch the Patch.com video.


As the above examples demonstrate, things rarely happen overnight in marketing. It's a process that builds on itself, so hold on to the contacts you make along the way.


-Maria

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Maria Murnane is a paid CreateSpace contributor. She is the award-winning author of the romantic comedies Perfect on Paper, It's a Waverly Life and Honey on Your Mind. She also provides consulting services on book publishing and marketing. Learn more at www.mariamurnane.com.


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Book Marketing Tip: Make It Easy for Your Fans to Help You

More Easy Book Marketing Tips

3,431 Views 0 Comments 0 References Permalink Tags: books, books, authors, authors, marketing, marketing, selling, selling, self-publishing, self-publishing, writers, writers, blogging, blogging, writing, writing
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We've talked quite a bit about interacting on a regular basis with your friends, followers, and fans. Connecting with your readers on a regular basis has the potential to turn them into more than just casual contacts; it could potentially turn them into a volunteer sales force.

 

To fully utilize this sales force, you need to engage them as a sales force. If you've never worked in sales before, allow me to give you a little insight into what it's like. A sales staff isn't just handed a product and given the task to sell it. They are involved in the planning and the strategic steps it takes to sell a product. They are the people on the front lines. It only makes sense to seek their input before moving forward with a marketing plan.

 

With that in mind, I regularly take to my blog, Facebook, or Twitter and ask for input from my friends, followers, and fans about possible marketing ideas. If I have an idea for a contest, I'll ask for their input. If I have a couple of cover designs, I'll ask for their feedback. If I need help spreading the word about a giveaway or a new book release, they are the first ones I turn to for ideas. I'm fortunate to have a smart group of people who provide me with invaluable feedback. I'm sure you have the same type of volunteer sales force at your disposal just waiting to be engaged. The more you connect with them, the more ownership and pride they take in your success.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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How to Connect with Your Readers

Book Marketing Tip: Make It Easy for Your Fans to Help You

1,112 Views 0 Comments 0 References Permalink Tags: marketing, author, promotion, sales, writers
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My friend Karen McQuestion, whose best-selling novels include A Scattered Life, Easily Amused, and The Long Way Home, is my hero. Why? Because her fans LOVE her. I asked for her secret to connecting with readers, and here's what she had to say:

 

The personal touch

 

I love to give away my books and at various times I've done drawings on my blog, Facebook, and Goodreads. When I mail the books to the winners, I always add a note saying I hope they enjoy the book and if so, I'd love to hear their thoughts via a review on Amazon, if they have the time. People seem to enjoy the personal connection with the author and many of them do post reviews as well, which is no small thing.

 

Think like a reader

 

I started having more success with book sales when I started thinking like a reader instead of a sales person. To that end, I participated on message boards as a reader, never mentioning my books. I did however, have my books listed in my signature line. If anyone was interested they could check them out and if not, that was okay too. Talking about books online was an easy thing to do even for an introvert like myself. I got some great book recommendations, and also received some wonderful comments about my own books, which was immensely gratifying.

 

Always respond

 

Facebook, Twitter, e-mails, blog comments - sometimes social media can be overwhelming! Still, if someone has taken the time to let me know they enjoyed one of my books, or even just to wish me well, I make a point to thank them. I don't take any of my readers (or potential readers) for granted. If they've gone to the trouble to contact me, I figure that responding is the least I can do.

 

To learn more about Karen's books, visit www.karenmcquestion.com or follow her on Twitter: @KarenMcQuestion. (If you'd like to follow me, it's @MariaMurnane)


-Maria

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Maria Murnane is a paid CreateSpace contributor. She is the award-winning author of the romantic comedies Perfect on Paper, It's a Waverly Life and Honey on Your Mind. She also provides consulting services on book publishing and marketing. Learn more at www.mariamurnane.com.


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Book Marketing Tip: Make It Easy for Your Fans to Help You

It's Never Too Early to Get a Little Help from Your Friends

10,792 Views 0 Comments 0 References Permalink Tags: books, books, authors, authors, marketing, marketing, self-publishing, self-publishing, writers, writers, writing, writing, social_media, social_media
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I always provide my own marketing advice on this blog, but it's always helpful to get ideas from a variety of sources on the topic. The following web destinations feature marketing gurus and aficionados who may have a different take on the concept of marketing for authors.


  • The Creative Penn - Joanna Penn is a self-published author with works of fiction and non-fiction on the market. She has pursued her dream of writing with an uncommon vigor, and her website - which provides writing and marketing advice - has become an invaluable resource for authors.
  • John Kremer's Book Marketing and Book Promotion - Simply put, John Kremer has been at the book marketing game for a long, long time now. His book, 1001 Ways to Market Your Book, is on its sixth edition, and his site is a goldmine of book marketing ideas. You could spend hours just going through his archive material of weekly tips.
  • Gary Vaynerchuk - Gary does not necessarily cater his advice to authors, and he doesn't always give marketing advice. Sometimes he just gives you life advice. I include him in this list because he is a motivator who has mastered modern web strategies, and he has a handle on emerging technologies. Gary started with a webcast giving advice on wines, and he has turned that into a type of new media empire. He is somebody to watch and perhaps even try to emulate.


My introduction to these three professionals came via a search engine query years ago. I visit their sites frequently to find out what's on their minds. They seem to have an endless fascination with branding and/or selling books. I think you will find that they can be incredibly useful resources for you as you build your own book marketing strategies.


-Richard

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.


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Build a Plus & Minus Brand Map

Build Your Brand with Video Readings

2,141 Views 0 Comments 0 References Permalink Tags: authors, marketing, promotion, branding
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.


Books/Publishing


15 Fanbase-Boosting Facebook Secrets - Duolit

Some excellent and unique tips on how to maximize Facebook to promote your work.


Master Your Marketing: Leveraging Social Media -Marketing Tips

An informative post on the benefits and dangers of using social media as a marketing strategy.


Film


Cheap Ad Campaign Creates Sleeper Hit - The Vancouver Sun

An interesting look at an "all-hands-in" approach to marketing an independent film.


Directing Tips - MovieMaker Magazine

The key to being a great director may be knowing when to let someone else bring their talents to the film.


Music


How to Play Killer Rhythm Guitar Riffs - Musicians Buzz

Mastering the foundation of rock - stellar guitar riffs - is the key to making an average song great.


5 Tips for Success from YouTube Stars - Music180.com

Most of the advice presented here can be universally applied to any platform you use to promote your music.


-Richard

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.


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Weekly News Roundup - October 12, 2012

Weekly News Roundup - October 5, 2012

581 Views 0 Comments 0 References Permalink Tags: books, books, authors, authors, marketing, marketing, music, music, self-publishing, self-publishing, movies, movies, writers, writers, films, films, social_media, social_media
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Book marketing doesn't have to be expensive, but it should be done professionally. Here are two tips for how to do it right without breaking the bank:


1) Barter for a high-quality headshot: You can write, and photographers need copy for their websites. I got my most recent headshot (below) taken at no charge in exchange for editing the site of a photographer I met in a women's networking group. She needed my help as much as I needed hers, so it was a win-win.


2) Reach out to marketing people at venues where you can either speak or host a launch party: Large residential buildings often host events at no cost to the planner because it's a good way to bring potential tenants into the building, and/or offer entertainment for existing tenants. For the New York City launch party for my latest novel, I was able to provide free wine and cheese to all the guests, not to mention gorgeous views of Manhattan from a penthouse roof-deck. The cost to me? Nothing! I'd originally contacted the marketing director of the building and asked if she'd host an event where I would speak about my journey to becoming a published author, and she agreed and also offered to provide wine and snacks. That event went great, so a few months later I asked if she'd like to host my launch party. She quickly agreed to that too, and I was in business. Renting a similar space and providing refreshments would have cost me thousands of dollars.


As you set out to promote your book, try to remember the above examples. You'd be surprised what you can get done for free if you're resourceful.


-Maria

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/MurnaneHeadshot.jpg

Maria Murnane is a paid CreateSpace contributor. She is the award-winning author of the romantic comedies Perfect on Paper, It's a Waverly Life and Honey on Your Mind. She also provides consulting services on book publishing and marketing. Learn more at www.mariamurnane.com.


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Watch: Launce Your New Book Successfully

Small Marketing Steps: Venues for Personal Appearances

2,707 Views 0 Comments 0 References Permalink Tags: books, authors, marketing, selling, self-publishing, writers
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Even if readers love your book, it might never occur to them to tell other people about it. That's why it's important to make it easy for your fans to spread the word.


One great way is to create a fan page on your website. (If you don't have a website, stop reading NOW and go make one.) You can direct readers to this link, especially those who proactively tell you they enjoyed your book.


Following are some of the elements I have on my own fan page. At the top it says: "Did you enjoy Perfect on Paper, It's a Waverly Life, and/or Honey on Your Mind? If so, please help spread the word!"


Then I include the following suggestions with active hyperlinks:


  • To post a review on Amazon, click here
  • To order a signed copy for a friend, click here
  • To like Maria's author page on Facebook, click here
  • To like the books on Facebook, click here
  • To post links to the first chapters on Facebook/Twitter/etc., click here
  • To subscribe to Maria's newsletter, sign up on the right; side of this page
  • To follow Maria on Twitter, click here
  • To invite Maria to speak at your event, click here
  • To post a comment on this site, click here


We all know people who overshare the daily minutia of what they're reading/eating/watching/doing, but not everyone is wired this way. For the more restrained readers out there, a fan page gives them a gentle nudge to help get the word out.


-Maria

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/MurnaneHeadshot.jpg

Maria Murnane is a paid CreateSpace contributor. She is the award-winning author of the romantic comedies Perfect on Paper, It's a Waverly Life and Honey on Your Mind. She also provides consulting services on book publishing and marketing. Learn more at www.mariamurnane.com.


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Get Readers Talking with a Serial Novel

It's Never Too Early to Get a Little Help from Your Friends

5,205 Views 1 Comments 0 References Permalink Tags: books, books, books, books, books, authors, authors, authors, authors, authors, marketing, marketing, marketing, marketing, marketing, selling, selling, selling, selling, selling, self-publishing, self-publishing, self-publishing, self-publishing, self-publishing, writers, writers, writers, writers, writers, writing, writing, writing, writing, writing, social_media, social_media, social_media, social_media, social_media
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Today I have a big, bold, unconventional marketing idea for you. It's so outrageous you may think me mad. However, I got the idea from a recent news story about Star Trek fans reenacting episodes of the original series in a park. They started off as no-budget productions played for scant friends and family, but it has since grown into a low-budget affair sometimes performed in front of hundreds of people.

 

This same idea could be applied to your book. You could create a play based on your novel. Yes, this would take time, organization, and creativity, but going for bold pays off because bold gets noticed. The aim would be to get not just the people in attendance talking about a play based on your book, but the local media. This local media coverage can turn into simultaneous online coverage that can be shared far and wide.

 

Make no mistake about it: this would require lots of effort with no guarantee of payoff, but it has a multitude of marketing possibilities. First, you can document your efforts to put the production together on your blog and your social media networks. From the writing to the auditioning to the rehearsals to opening night, every stage of your triumphs and struggles could make this not just a marketing endeavor, but a compelling journey by independent artists to showcase their art.

 

Why not just do a video, you ask? Because videos have been done before. This idea is unique, and it takes your brand to a highly interactive level. But it is not for everybody; not every author would consider producing a play based on a novel. However, if you're looking for a bold idea, this is one to think about.

 

Now, over to you: what's your boldest marketing strategy?

 

-Richard

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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More Easy Book Marketing Tips

Build a Plus & Minus Brand Map

756 Views 0 Comments 0 References Permalink Tags: self_publishing, authors, marketing, promotion, play
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