Skip navigation
1 2 3 4 5 ... 30 Previous Next

Resources

436 Posts tagged with the marketing tag
16

No matter who publishes your book, there's no guarantee that libraries will carry it. However, if you walk into your local library with a smile and a copy of your book and say, "Hi there! I wrote this book. Will you please carry it?" there's a good chance the answer will be "Sure." It can't hurt to ask, right? The worst the librarian can do is say no, and as I explained in a previous post, if you let a few NOs drag you down, you're not going to get very far in your book marketing efforts.

 

I live in New York, but I recently received an invitation to an event at the library in my hometown in California. And get this--it's a reception for local authors to meet local readers! How cool is that? For all I know, my novels have never even been checked out there, but their mere presence on the shelves resulted in an invitation. Maybe your local library is planning a similar event. You never know! Again, it can't hurt to ask. (And if your library isn't planning a similar event, why not suggest one?)

 

Another idea is to ask your friends or family members who live in different towns to walk into their local libraries and make a request for your book. If a card-carrying member of a library requests a specific book, the librarian will most likely order it. It's true! When I was writing my first novel, I remember telling my mom that if just one person I wasn't related to read it, I would be thrilled. I got confirmation that this had happened when my uncle, who lives in Indiana, requested that his local library carry the book. When he went back a few weeks later to check it out, someone had beat him to it! I have no idea who that first reader was, but I will never forget the wonderful moment when I found out he/she existed.

 

-Maria

 

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/MurnaneHeadshot.jpg

 

Maria Murnane is a paid CreateSpace contributor and the best-selling author of the Waverly Bryson series, Cassidy Lane, Katwalk, and Wait for the Rain. She also provides consulting services on book publishing and marketing. Have questions for Maria? You can find her at www.mariamurnane.com.

 

You may also be interested in...

 

Three Easy Marketing Ideas

Avoid this Marketing No-No

1,967 Views 16 Comments Permalink Tags: self_publishing, authors, marketing, writing, libraries
24

I'm always looking for ideas for this blog (as well as a good book to read), so I spend a chunk of my day keeping tabs on the publishing industry. Often when I stumble across an article about a new author, especially a new indie author, I head to Amazon to check out the book and the author's page. Who knows? I may buy the book or even contact the author about a possible interview.

 

If I see grammatical errors in an author page, however, I quickly move on.

 

For example, I recently visited the Amazon page of an author whose bio included the following mistakes (specifics changed to protect the author's identity):

 

What she wrote: Lisa Sue is the Author of five mysteries.

 

What she should have written: Lisa Sue is the author of five mysteries.

 

What she wrote: Her favorite topic's are X, Y and Z.

 

What she should have written: Her favorite topics are X, Y and Z.

 

What she wrote: Lisa Sue is a woman that has always worked hard for what she wants.

 

What she should have written: Lisa Sue is a woman who has always worked hard for what she wants.

 

I've said it countless times in this blog, but you only have quick moment to grab a (potential) reader's attention. If the impression you give is that you don't understand the basic rules of grammar, the potential reader is probably not going to buy your book, no matter how good it is. Perhaps the above author was in a hurry when she wrote her bio and didn't notice the mistakes, but to an educated reader the errors are distracting and unprofessional.

 

Think of your author bio the way you would your book's cover. People shouldn't judge your book based on it, but many will.

 

-Maria

 

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/MurnaneHeadshot.jpg

 

Maria Murnane is a paid CreateSpace contributor and the best-selling author of the Waverly Bryson series, Cassidy Lane, Katwalk, and Wait for the Rain. She also provides consulting services on book publishing and marketing. Have questions for Maria? You can find her at www.mariamurnane.com.

 

You may also be interested in...

Common Mistakes a Professional Editor Sees

Grammar Tip: She vs. Her/He vs. Him

4,335 Views 24 Comments Permalink Tags: self_publishing, marketing, author, writing, grammar, author_bio, grammatical_errors
1

It has occurred to me lately that building a brand is a lot like dating. When you are in the midst of a courtship, you put your best foot forward. You enhance your strengths, downplay your weaknesses, and you work at being engaging. You are constantly looking for ways to keep the conversation lively and maybe even enlightening. You want the person you're courting to find you interesting--so interesting that they keep agreeing to see you in order to engage in more lively and enlightening conversation.

 

So, in addition to being a writer, your job as an author is to be interesting. Frankly, that's bad news for me because I'm boring. Terribly so. Mind-numbingly so. I have a risk-averse personality that prevents me from attempting dangerous stunts or hobbies. I abhor the nightlife. I can't even stand large crowds. Red carpets, galas, grandiose events: I'm not a fan. So, what's an author like me to do to be interesting enough to be a brand?

 

Well, the only thing I can do: go with the flow. I have hobbies and interests. I like photography. I enjoy football. I love attending local live theater. I even have causes such as supporting animal shelters. So, while I'm not a fascinating person, I find certain things in life fascinating and worth my attention. Those are the things I build my brand around. I share my thoughts on those things with my community. And, hopefully, my passion for them is what makes me interesting.

 

Your lifestyle might not be flashy, but that doesn't mean you're not interesting. How you express your zeal for those things that are important to you makes you interesting enough to be a brand.

 

-Richard

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

You may also be interested in…

Branding vs. Marketing for Authors

Branding 101: What is Author Branding?

3,888 Views 1 Comments Permalink Tags: marketing, author, writing, branding
3

Okay, it's time for a paradigm shift when it comes to an author's thinking about branding. The artists in most of us don't really cozy up to the idea of branding and marketing and all that commercialism. Still, we want to make a living as authors, indie or otherwise, so we suck it up, and we build our platforms. We write our blog posts, we record our personal videos, we join social networks, etc. And then, invariably, after a particularly hard day or bad week, we look at ourselves in the mirror and we ask, "When do I get to stop doing this? When will the books start selling themselves?"

 

The answers to the above questions: never and most likely never. Branding is a never-ending journey. The marketing that supports your brand is the fuel needed to continue that journey. With the growing numbers of titles vying for readers' attention every day, week, and year, there is no break in the action if you want to be and stay noticed.

 

Branding is not a task. It's a way of life. It is you in a public forum being you. It's not something you have to invent. It's something you already are. You're just using you to support your book sales. Stop thinking of this as something you have to do. It's something you're already doing. You're just doing it on a grander scale, and the grander the scale, the more books you sell.

 

When it comes to building a brand, don't get bogged down with the idea of having to do something. You've already done it. In essence, you're just introducing people to your brand.

 

-Richard

 

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

You may also be interested in...

Branding 101: Tools for Branding

To Brand Or Not To Use Creative Branding - Learn The Real Marketing Secret

4,666 Views 3 Comments Permalink Tags: self_publishing, marketing, self-publishing, writing, promotions, branding
0

It's reminder time. We discuss author brands on this blog quite a bit and strategies on how to build that brand. There's a lot of focus on social media and creating a community. We talk about personal videos, book signings, fan interaction, etc. There are numerous ways to build brand awareness.

 

But perhaps what we don't talk about enough is what the foundation for your brand should be. True, there are numerous considerations to take into account when you look at building your brand: genre expectations, reader demographics, the core of your platform, etc. Those are all things that will help you shape the message on which your brand is built, but they aren't the foundation of your brand. There is one simple factor you must use as the foundation for your brand. This one element is indestructible. If you put your artistic heart and soul into this one component, everything else you do is window dressing that simply complements it.

 

What is the one thing? Good writing. If you commit to perfecting your craft each and every time you sit down to write, your brand will be as solid as Mount Everest. Good writing--or better yet, great writing--is the key to giving you the will to put all the other pieces of a brand into place over the course of your career. If you find your voice as an artist, you will find your voice as a brand, and you can only find that voice through committing to becoming a better writer each time you set out to write.

 

-Richard

 

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

You may also be interested in…

Branding 101: The Keys to Successful Branding

Branding vs. Marketing for Authors

1,500 Views 0 Comments Permalink Tags: authors, marketing, book, author, self-publishing, publishing, brand, branding, platform, author_brand, marketing_strategy, brand_awareness
8

Write for No One

Posted by CreateSpaceBlogger Aug 31, 2015

No one will read your book. That's what you should tell yourself every time you sit down to write. I don't think that's true. In fact, I have every reason to believe that your book will be a bestseller that will break every sales record in the publishing industry. I just don't want you to write with the reader and how many copies you will sell in mind.

 

If you start thinking about the reader when you write, you stop thinking about the story you're writing. What the reader will and won't like is irrelevant to you as a writer. Your job isn't to conform to expectations. Your job is to set expectations. Be bold if that's what your story requires. Be fierce if that's what your story requires. Even be predictable if that's what your story requires.

 

It's an old refrain of mine. You have no obligation except to those characters playing out the madness you're dreaming up. Think of them and only them when you write. And remember, you're not doing what's best for them. You're using them to fulfill the promise of your story. They are used for the good of the whole. The struggles and conflicts they face are the heartbeat that gives your story life. If you construct those struggles and conflicts in order to please the reader, you're writing an uninspired story with an artificial heartbeat.

 

Don't find your motivation to write in the reader. Find your inspiration to write in the story you're creating. If you see it from that perspective, it will be a liberating moment for you as you rush to finish your first draft.

 

-Richard

 

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

You may also be interested in.

The "You" In Your Writing

When Writing, Don't Outsmart Yourself

4,555 Views 8 Comments Permalink Tags: self_publishing, marketing, author, writing
1

When your book comes out, it's natural to want to shout it from the rooftops--and you should! So many people want to write a book, yet few actually do, so you should celebrate your hard work. It's fun to say "Hey, I wrote a book!"

 

If you want your book to sell, however, you need to do more than just announce that it's out there. And that takes a different kind of work, one that isn't as fun. Promoting a book involves continuous outreach to multiple audiences via multiple channels, each of which might require a significant amount of follow-up. If you don't keep a record of whom you contact and when, it's easy to lose track of your efforts--and your momentum might die on the vine.

 

For example, imagine the following scenario:

 

Gloria goes online to look up regional alumni groups of her alma mater, UCLA. She finds that dozens of them have websites, so she contacts a bunch to see if they have book clubs, and if so, how to reach the organizers.

 

If Gloria has a system for tracking this part of her marketing campaign in place (I recommend a spreadsheet), she will:

 

A)   Know which alumni groups she has contacted--and when

B)   Have the contact information for the alumni groups stored in one place, so she won't have to research them again in the future

C)   Know which groups have book clubs, and which of those she has contacted

D)   Know which groups said yes, no, or maybe so and be able to follow up accordingly

 

If Gloria doesn't have a system in place, the only record of her campaign will be the outbox of her email program. She may have some success with that approach, but given how much follow-up is necessary to make things happen in a world where the people you're contacting are busy with their own lives, chances are a lot of her efforts will be for naught.

 

-Maria

 

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/MurnaneHeadshot.jpg

 

Maria Murnane is a paid CreateSpace contributor and the best-selling author of the Waverly Bryson series, Cassidy Lane, Katwalk, and Wait for the Rain. She also provides consulting services on book publishing and marketing. Have questions for Maria? You can find her at www.mariamurnane.com.

 

You may also be interested in...

Marketing Tip: Create a Master Spreadsheet

Book Marketing via Email: Blind Copy and Newsletters

5,004 Views 1 Comments Permalink Tags: self_publishing, authors, marketing, writing, promotions, book_clubs
3

I get a lot of emails from authors who are discouraged because they aren't having much luck with their marketing efforts. They want to know what my "secret" is because they think I have it all figured out.

 

Hahaha.

 

Can I tell you something?

 

My "secret" is that I get discouraged too!

 

Let me share a true story: A few months ago I began chatting with the organizer of a book club that wanted to read my latest novel, Wait for the Rain. I live in New York, and they are in California, so we scheduled a Skype call. The group is part of a large social organization that has a Facebook page and Twitter account, so for weeks before the event they were promoting it all over social media. I wasn't sure how many women would be in attendance, but I was expecting a pretty good turnout given how much promotion they'd been doing.

 

The day of the meeting, the organizer sent out a final tweet of excitement. That evening I got my laptop all set up, logged in to Skype, and was all ready to go. The call was set for 9:30 p.m. my time.

 

Then 9:30 came and went. Radio silence.

 

At 9:40, the organizer emailed me to tell me that she was mortified. Only one other person had shown up to the meeting, and neither of them had read the book.

 

What did I do? I laughed. What else could I do? Sure, I was disappointed, even a little embarrassed, but I wasn't going to let it get to me because I'd learned not to let it get to me. If I'd given up on my marketing efforts the first time something like that had happened to me, I wouldn't be where I am now.

 

As I wrote in a recent post, book marketing is a numbers game. You have to keep playing--and laughing. I guess that's my secret!

 

-Maria

 

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/MurnaneHeadshot.jpg

 

Maria Murnane is a paid CreateSpace contributor and the best-selling author of the Waverly Bryson series, Cassidy Lane, Katwalk, and Wait for the Rain. She also provides consulting services on book publishing and marketing. Have questions for Maria? You can find her at www.mariamurnane.com.

You may also be interested in...

Book Marketing Takes Persistence

Three Easy Marketing Ideas

6,096 Views 3 Comments Permalink Tags: self_publishing, marketing, author, writing, promotions
1

In a recent post I suggested carrying a book wherever you go in case you have the opportunity to sell it and/or give it away. I realize, however, that it's not always practical to lug a book around. But it is practical to lug a wallet around, which is why I also recommend getting business cards made with information about you and your book(s).

 

If you have just one book out, here's what I recommend including on the card:

 

  • Cover image of your book
  • Brief tagline/description (this is good because it forces you to be creative and concise)
  • Your name, followed by "author"
  • Your website (if you have one--if you don't have one, get one made soon!)
  • Your email address
  • Your twitter handle if you have one

 

If you have more than one book out, here's what I recommend including:

 

  • Your name, followed by "author" (could also include something like "author of books about XX" or "author of books that YY," etc.)
  • Your website (if you have one--if you don't have one, get one made soon!)
  • Logo of your website (see above if you don't have a website)
  • If you don't have a website, include images of your book covers as long as they're not too small
  • Your email address
  • Your Twitter handle if you have one

 

Business cards are easy to get made and cheap to buy. Some resources include Vistaprint, Got Print, and Zazzle. These sites also include options for other marketing materials, such as postcards, bookmarks, etc.

 

As with any marketing effort, you'll have no idea which of the cards you give out are going to end up in the recycling bin and which might lead to a sale. But at least you'll be doing what you can to get the word out about your writing--and that's what matters!

 

-Maria

 

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/MurnaneHeadshot.jpg

 

Maria Murnane is a paid CreateSpace contributor and the best-selling author of the Waverly Bryson series, Cassidy Lane, Katwalk, and Wait for the Rain. She also provides consulting services on book publishing and marketing. Have questions for Maria? You can find her at www.mariamurnane.com.

You may also be interested in...

Marketing Tip: Always Carry a Book with You

Marketing Tip: Are You Making the Most of Your Email Signature?

3,016 Views 1 Comments Permalink Tags: self_publishing, marketing, author, writing, business_cards
0

One of the basic tenets of life is that growth is a key component of survival. Physically, intellectually, spiritually--growth is how we advance and reach new phases in life. Put another way, change is healthy and at times, necessary.

 

One of the basic tenets of building a brand, we are told, is consistency. If you look at some of the most successful corporate brands, you'll notice very little variation to their message from year to year or even decade to decade. Coca-Cola is a refreshing drink that makes you feel good. McDonalds provides tasty food that's fast and cheap. Amazon offers a customer-centric, convenient shopping experience with a hugely diverse selection of products and services. The list of successful companies with clearly-defined brand identities goes on and on.

 

So, the question arises, is what's good for life--growth--bad for brands? After all, growth is change, and change is the antithesis of consistency. The answer is simple. Growth is essential to brand success. Yes, it is change, but it is a gradual change that prevents stagnation, and stagnation is lethal to a brand. The companies I've mentioned above have all adjusted to societal and/or technological advancements, and while their basic messages have remained steadfast, the mechanisms around their messages have been altered significantly.

 

Building an author brand requires a clever ability to balance consistency and growth. It's not always easy, but here's the great thing about author brands: they follow the path your growth as an artist takes. As your desires to explore and expand your creative nature take hold, your brand comes along for the ride. As long as you're consistently evolving as a writer, your author brand will resist stagnation and be stronger for it.

-Richard

 

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

You may also be interested in...

The Brand and the Pseudonym

Looking for Marketing Tips? Here's What's Working for One Indie Author - and What Isn't

4,078 Views 0 Comments Permalink Tags: self_publishing, marketing, writing, promotions, branding
1

It cuts like a knife. It feels like a punch to the gut. It's not fun. I'm, of course, talking about a bad review. We've discussed it many times on this blog, and it comes up frequently in various online communities for writers. Bad reviews hurt, and when we're hurt it feels unfair. I've been there. I know.

 

But my wife once said something to me that made me see bad reviews in a different light. I released a book a few years ago under a secret penname, and when it came out, the first dozen or so customer reviews were five stars. I was elated and relieved because you never know how a book is going to be received. It was particularly gratifying because no one knew I was the author. I promise I'm not brag-splaining. The downside is coming. One morning, I woke up, and I had a new review. It was three stars. I grumbled and tried to convince myself that three stars isn't bad, and it isn't. I had just gotten spoiled by the early feedback. It took the better part of breakfast to accept the review and move on. By that evening, I was faced with reading a one-star review. There was no convincing myself that was good news. I had failed a reader. It felt horrible.

 

When my wife got home that evening, I told her about my horror and without skipping a beat she said, "Good. Bad reviews give you legitimacy." I thought she was insane at first, but upon some reflection, I realized she was right. Bad reviews do give you some credibility. Every literary legend suffers the fate of the bad review, and it doesn't make them any less legendary. Bad reviews are battle scars. Accept them for what they are, opinions and nothing more, and as I always advise, whatever you do, don't respond to the reviewer. Doing so can only damage your brand. Just let it go and move on.

 

-Richard

 

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

You may also be interested in...

Bad Reviews & Great Company

Use Good Judgment When Asking for Reviews

2,337 Views 1 Comments Permalink Tags: self_publishing, marketing, author, promotion, writing, book_reviews
0

By now many of you know that I began my career as a self-published author, and that one of the reasons (if not the reason) my first novel (Perfect on Paper) got picked up by a publisher was because of all the grass-roots marketing I did to get it noticed. (Click here to check out my webinar explaining exactly what I did.)

 

One key component of my marketing campaign was to apply for awards. I knew that with awards comes credibility, and I was right! Perfect on Paper won almost all the awards for which I applied. That helped open doors to organizations such as book clubs, which led to more positive reviews, which led to speaking engagements, which helped open more doors, etc. That's the thing about marketing - it's all about getting one thing to lead to another. You never know what's going to work, so you have to keep trying a lot of things.

 

While some of the awards Perfect on Paper won are no longer around, here are some still available to indie authors:

 

National Indie Excellence Book Awards

 

Independent Publisher Book Awards

 

USA Best Book Awards

 

eLit Book Awards

 

Global eBook Awards

 

This article lists some more.

 

Applying for awards takes time (and sometimes money, depending on whether or not there's an entry fee), but I can say from personal experience that if you win, it's worth it! And even if you don't win, going through the process of applying for an award is a good experience because it shows you the importance of presenting your work in the best light, from the description and cover design to the manuscript itself.

 

You can also use the materials you prepare for an award application for other marketing purposes, such as reaching out to book clubs, newsletters, alumni magazines, etc. Now get applying!

 

-Maria

 

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/MurnaneHeadshot.jpg

 

Maria Murnane is a paid CreateSpace contributor and the best-selling author of the Waverly Bryson series, Cassidy Lane, Katwalk, and Wait for the Rain. She also provides consulting services on book publishing and marketing. Have questions for Maria? You can find her at www.mariamurnane.com.

 

You may also be interested in...

 

Using Book Awards to Market

Book Marketing Is a Numbers Game

2,906 Views 0 Comments Permalink Tags: self_publishing, marketing, author, writing, book_awards, promotions
3

Welcome to the wonderful world of the author pitch, that tool in your brand-building arsenal where you get to talk about yourself in a glowing and weighty manner. I know, yuck, right? There are enough megalomaniacs out there tooting their own horns on social media. We don't need to add one more braggart to the mix, right? No, we certainly don't, but when you're a brand, you have to present your credentials. So, obviously the answer is to present your indie publishing achievements humbly and with palpable reluctance, right?

 

As it turns out, that's not the correct approach either. According to a Harvard study, the humblebrag - an attempt to tout one's own achievements using self-deprecation as a way to hide the fact that you are trying to draw attention to your accomplishments - is an ineffective tool to build a brand. The social media citizenry has caught on to the tactic, they see it for what it is and they are not amused. In fact, it could do more harm to your brand than good.

 

The study suggests that outright bragging is more acceptable than the humble, awe-shucks, announcement. Personally, I'm not comfortable with boasting about my achievements even though it is the preferable approach. Fortunately, there is a middle ground. There is the gracious method where you present your accomplishments to enhance your brand and make your author pitch pitch-worthy. Be straightforward with a touch of just how thankful you are for the acknowledgment.

 

As an example, which sounds better?

 

  • I don't know how, but I've managed to win a lot of awards here and there.

  • I've won a lot of awards.

  • I'm grateful to have received numerous awards over the years.

 

I think most people are drawn to gracious winners, so in my mind the third option, the one that features gratitude, is a way to work achievements into your author pitch without alienating friends, fans and followers.

 

-Richard

 

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

You may also be interested in...

 

Zen and the Author Brand

Be Authentic to Build Your Brand

5,736 Views 3 Comments Permalink Tags: self_publishing, marketing, author, writing, promotions, author_pitch
1

In last week's post, Book Marketing Is a Numbers Game, I discussed how important it is to cast a wide net when reaching out to people and organizations about your book. Today I'd like to address the difference a personal touch can make once you've established contact with an individual who has agreed to help you in some way.

 

Several weeks ago I received a donation request from a woman I consider a casual friend. She was entering a bike race for charity, so I chipped in some money. A day or so later I received an e-mail from her and was excited to catch up a bit because I hadn't seen her in over a year. However, when I opened the message I was disappointed to realize it was a short, generic thank-you for my support. There was nothing personal in the message. And you know what? It made me feel a little used. Maybe that's childish on my part, but it's how I felt, and most likely I won't donate to her event next year.

 

Whenever I receive a message from someone about my books, whether it's to let me know one will be featured in a newsletter, book club, review, etc., or just to tell me they've enjoyed reading them, I make a point of replying with a personal note. (If you've ever contacted me through my website, you will know this is true.) It's important to me that my fans know how much I value their support, and that's hard to do with a generic auto-reply.

 

Keep this in mind as you approach your book marketing. It's completely fine to use stock copy about your book, but personalizing the messages even a little bit will make a big difference to the recipient. If you respect and appreciate people, people will respect and appreciate you back!

 

-Maria

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/MurnaneHeadshot.jpg

 

Maria Murnane is a paid CreateSpace contributor and the best-selling author of the Waverly Bryson series, Cassidy Lane, Katwalk, and Wait for the Rain. She also provides consulting services on book publishing and marketing. Have questions for Maria? You can find her at www.mariamurnane.com.

 

You may also be interested in:

The Power of a Personal Connection

Remember to Say Thank You

2,188 Views 1 Comments Permalink Tags: self_publishing, books, marketing, author, writing
3

I often say that it's important to make it easy for people to help you promote your book. One great way to do that is to offer to send them a free copy! I know that sounds obvious, but given how many emails I receive from indie authors asking me to review their books without offering to send me one, I think it is worth repeating. (I've also said many times here that I don't review books, so now I'm wondering if anyone is actually reading my blog. Hmm....)

 

Anyhow, when reaching out to people/organizations with news about your book, offering to send a copy isn't required, but I highly recommend it. You never know what might happen if the right person reads your book - and loves it!

 

Some examples:

 

  • Alumni magazine of your alma mater
  • Regional alumni clubs of your alma mater (and their newsletters and book clubs)
  • Fraternity/sorority national magazine
  • Fraternity/sorority regional alumni clubs (and their newsletters and book clubs)
  • Local newspapers
  • Other book club organizers (www.meetup.com is a great way to find them)

 

While "gifting" a book to an e-reader is possible, I much prefer sending a signed physical copy along with an old-fashioned note. This way the recipient's experience is much more personal. And who doesn't love receiving a package in the mail? Note: when sending books from the post office, be sure to request the book postage rate. It's much cheaper that way.

 

In my personal experience, it's much easier to ignore a book on my e-reader than one on my desk or nightstand. Plus, a signed book is special, period. So there's another reason to go the old-fashioned route if I hadn't already convinced you.

 

Now get signing - and sending!

 

-Maria

 

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/MurnaneHeadshot.jpg

 

Maria Murnane is a paid CreateSpace contributor and the best-selling author of the Waverly Bryson series, Cassidy Lane, Katwalk, and Wait for the Rain. She also provides consulting services on book publishing and marketing. Have questions for Maria? You can find her at www.mariamurnane.com.

 

You may also be interested in?

 

Watch for Errors in Marketing Materials

How to Help the Author in Your Life

7,554 Views 3 Comments Permalink Tags: self_publishing, marketing, author, writing, promotions
1 2 3 4 5 ... 30 Previous Next

Actions