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320 Posts tagged with the marketing tag
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

How to Grab, Delight or Shock Your Readers Right from the Start -The Book Deal

We're going to need a bigger hook.

                                       

Book Marketing 101: Sell the Benefits NOT the Product -Self Publishing Coach

A rather unusual take on how to sell a book.

 

Film

                                                        

How to Make Your Horror Screenplay More Effective - No Film School

'Tis the season to get your horror thinking cap on!

 

6 Filmmaking Tips from Ron Howard - Film School Rejects

You can learn a lot from a man with a catalog of blockbuster hits like Ron Howard.

                                    

Music

 

What Does a Music Producer Even Do? - Musicgoat.com

A great explanation of a music producer's role.

 

How to Warm Up Your Singing Voice -RouteNote Blog

A video tutorial featuring opera singer Danielle de Niese.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - October 18, 2013

Weekly News Roundup - October 11, 2013

 

2,068 Views 0 Comments 0 References Permalink Tags: authors, marketing, selling, music, filmmaking, author, movies, writers, writing, fiction, musicians, screenwriting, filmmakers, branding, social_media, music_production
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

How to Build Subplots from Multiple Viewpoints -Writer's Digest

How many subplots is too many subplots?         

 

How Much Time Do You Need To Write? -Catherine, Caffeinated

Do you need the whole day to write for an hour?

 

Film

 

18 Writing Exercises to Improve the Quality of Your Script - Filmmaker IQ

Can lessons learned in a poetry group help you write a better script?

 

Disney's Lucasfilm Says Filmmakers Will Soon Be Using Video Game Engines

- Minyanville

Will special effects soon be done in real time and eliminate the need for extensive postproduction?

                                    

Music

 

Singing Multiple Sets? Beware What You Do Between Shows! - Judy Rodman

Resting between sets can save your voice.

 

How to Get More Click-Throughs and Retweets on Twitter -Hypebot.com

There is an art and science to tweeting. Dan Zarella cracks open Twitter and examines how to best use it.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - October 11, 2013

Weekly News Roundup - October 4, 2013

2,479 Views 0 Comments 0 References Permalink Tags: self_publishing, authors, marketing, music, filmmaking, indie, video, writing, films, twitter, musicians, filmmakers, social_media, point_of_view, writing_exercises
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After speaking at a conference a few weeks ago, I met an author who had done something quite smart to promote his novel: He created a bookmark about it. The front had the cover, title and his name, and the back included a brief plot description, the author's email address and website, and where to buy the book.

 

The bookmark included a lot of great information, and overall it looked very professional. Unfortunately, it also included a grammatical error that jumped out at me and overshadowed everything else. The error also caught the trained eye of a fellow panelist who works in the publishing industry. (For those who are curious, the author had mixed up "lay" and "lie," an oft-confused word pair addressed here.)

 

By not catching this error before his marketing materials went to print, the author inadvertently gave the impression that he doesn't focus heavily on grammar and editing, a trait that could carry over into his book. That is probably the furthest thing from the truth, but in marketing, perception is often reality. Catching grammatical errors or typos before producing marketing materials will not only ensure you create a positive impression, but it can save you the time and monetary costs of a reprint.

 

Try to learn from this author's mistake. When you're putting together materials for promoting your work, be sure to get multiple sets of eyes on them to make sure they are perfect before pulling the trigger. To be on the safe side, you may even want to get your editor to read over your text. You only get one chance to make a first impression, so you want it to be your best.

 

-Maria

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Maria Murnane is a paid CreateSpace contributor. She is the award-winning author of the romantic comedies Perfect on Paper, It's a Waverly Life and Honey on Your Mind. She also provides consulting services on book publishing and marketing. Learn more at www.mariamurnane.com.

 

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Why Good Grammar Matters

Everyone Needs an Editor!

5,212 Views 0 Comments 0 References Permalink Tags: self_publishing, marketing, author, promotions
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

How to Find the Perfect Names for Your Characters -Writer's Digest

Naming a character may require a little trip around the world.

                                       

Wish You Had a Few Extra Hours in the Day? Hire an Author Assistant! -BadRedhead Media

Hiring an assistant is not as outrageous as it sounds.

 

Film

 

How to Shoot a Film with a Skeleton Crew - Noam Kroll

Two words every independent filmmaker knows too well: skeleton crew.

 

Two Types of Sound in the Movies - A MOON BROTHERS Film Blog

Do you know the difference between Diegetic Sound and Non-Diegetic Sound?

                                    

Music

 

How Film Music Shapes Narrative - OUP Blog

Music can make or break the success of a film.

 

Is Music Really Getting Sadder? -The Echo Nest

Do more minor keys in hit songs mean that music is getting sadder?

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - October 4, 2013

Weekly News Roundup - September 27, 2013

2,399 Views 0 Comments 0 References Permalink Tags: self_publishing, books, authors, marketing, selling, book, music, filmmaking, self-publishing, movies, writers, publishing, characters, films, musicians, filmmakers, social_media
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Can You Do More?

Posted by CreateSpaceBlogger Oct 7, 2013

If you're not selling as many books as you envisioned you would, the answer isn't to give up on your dream. The answer is to sit down and ask yourself a series of tough questions that may help you pinpoint where you went wrong, or if you went wrong. Here are the top questions you should ask yourself.

 

  • Is your cover holding you back? Even in this world of eBooks and online shopping, covers matter. A poorly made cover or a cover that doesn't adequately represent your genre can sink sales.
  • Is your book description just a summary? Book descriptions shouldn't be approached as a chance to summarize your story. Book descriptions should be looked at as a chance for you to sell your books. If you didn't write it with your marketing hat on, chances are it's not hitting the mark. Get your power words out, and get to work rewriting it. See my tips on book descriptions here.
  • Did you pick the right genre? Perhaps you're not totally clear on what kind of book you've written. Or you may even feel that your book is so versatile that it's not fair to limit it to just one or two genres. But do yourself a favor, and narrow your genre identification down to no more than two. It will be much easier to find and attract readers if you clearly define the book you've written.
  • Are you actively marketing? If you're sitting back and waiting for sales, there's a better-than-good chance those sales won't come. Get on the social media wheel and start running. Blog your heart out, and turn on that video camera. You've got some marketing to do. Check out Marketing Central for some ideas.

 

A little self-examination never hurt anyone. If book sales are less than stellar, you owe it to yourself to do all you can to sell more books. If you don't want to do it for yourself, do it for all those readers who are missing out!

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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What is Your Pivot Point?

Make Your Brand Engaging

7,686 Views 1 Comments 0 References Permalink Tags: self_publishing, authors, marketing, sales
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Making Your Book Attractive for Book Clubs -Duolit

Getting noticed by a book club isn't easy, but Stephen McCutchan shares some tips that helped him do just that.                                                     

                                       

7 Questions to Ask Before You Write a Nonfiction Book -The BookBaby Blog

Bobbi Linkemer dishes out her advice on writing a nonfiction book.

 

Film

 

Filmmaking: Making a Little Go Further - Business 2 Community

How independent filmmakers stretch a dollar.

 

Indie Beat: The Road to Sustainable Filmmaking - Twitch

Have the worlds of raising financing and finding an audience merged?

                                    

Music

 

Hey Musicians, Does Crowd Size Matter? - Musicgoat

Do you need the room to be packed in order to play your best?

 

Silence vs. Playing -Ashley Saunders

Not playing a note is just as important as playing a note when it comes to music.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - September 27, 2013

Weekly News Roundup - September 20, 2013

1,645 Views 0 Comments 0 References Permalink Tags: self_publishing, marketing, selling, music, filmmaking, film, indie, movies, writers, writing, nonfiction, films, musicians, craft, filmmakers, social_media, book_clubs
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

4 Reasons You Need a Business Plan for Your Book - Writer's Digest

Embrace the entrepreneur inside of you.

 

The Secret to Writing Faster -Backspace

Could the secret to writing faster be ditching technology?

 

Film

 

5 Tips for Creating Your Own Film or Series - backstage

It takes a team to make a film.

 

Joss Whedon on Filmmaking - BAFTA - Filmmaker IQ

From Buffy to The Avengers, Joss Whedon has proven he knows his stuff.

                                    

Music

 

3 Surprising Reasons House Concerts Are Great For Selling Merch and Making New Fans - Musicgoat

It might be time to invite a few hundred of your closest friends over and have a party.

 

Busy Voices: Quick Tabata Exercise for Physical Stamina -Judy Rodman

One must exercise the entire body to keep one's voice physically fit.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - September 20, 2013

Weekly News Roundup - September 13, 2013

2,423 Views 0 Comments 0 References Permalink Tags: self_publishing, books, marketing, selling, book, music, filmmaking, film, author, movies, writers, writing, musicians, craft, filmmakers, branding, social_media
5

One of the first things I ask people about when I give workshops on book marketing is their networks. Oftentimes, authors reply with, "I don't have one." But that's not true, because everyone has some sort of network. Here are some ways to find yours:

 

1. Where did you go to school?

 

Tap into high school and college alumni networks on Facebook and LinkedIn. There are also tons of regional college alumni clubs out there, as well as national college alumni magazines, and all of them would be interested to hear that you're an author. For those organizations that have newsletters, provide the editor with a brief description of your book, a high-resolution cover image, a short author bio, and your headshot. Also, be sure to note what your connection is with that particular institution. You'd be surprised where that might lead. If you were in a fraternity or sorority, the Greek system also has strong alumni networks.

 

2. How do you spend your free time?

 

Everyone has at least one hobby! Do you play a sport? An instrument? Do you sing? Knit? Paint? Quilt? Are you in any social or business networking groups? Whatever it is that you do when you're not working, there are organizations filled with like-minded individuals. Many of them will have newsletters that would appreciate hearing from you, especially if your book has something to do with their field of interest. A simple internet search can get you started. Meetup.com is another way to find people who share your interests.

 

3. What is your heritage?

 

Are you an immigrant? Were you born in the United States but have parents who weren't? Are you Greek-American? Irish-American? Indian-American? Whatever your bloodline or personal history, there are groups out there full of people with similar backgrounds, so get online and start reaching out!

 

4. Where do you work/have you worked?

 

LinkedIn is a great way to track down former colleagues. If you've worked with a group of people, the simple fact that you've written a book is newsworthy, so be sure to tell them.

 

Marketing a book takes effort, and your networks are a good place to start. You already have something in common with those audiences, so it'll be easier to make a connection that could add to your readership.

 

-Maria

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Maria Murnane is a paid CreateSpace contributor. She is the award-winning author of the romantic comedies Perfect on Paper, It's a Waverly Life and Honey on Your Mind. She also provides consulting services on book publishing and marketing. Learn more at www.mariamurnane.com.

 

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Book Marketing Tip: Hold On to Your Contacts

Book Marketing Tip: Be Resourceful

7,883 Views 5 Comments 0 References Permalink Tags: marketing, writers, promotions, social_networking, social_media, marketing_strategy, fanbase
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

4 Ways to Cultivate Fan Activists to Help with Word of Mouth Marketing -Marketing Tips

Author and branding expert Eric Thomas reveals his secrets to finding superfans who love spreading the word.                                                    

 

In Book Marketing, Sometimes Less is More! -Self Publishing Coach

Author AFN Clarke discusses his experience with advertising his books.

 

Film

 

Film School Thru Commentaries - Filmmaking.net

Kevin Smith explores who does and doesn't need to go to film school in the world of filmmaking.

 

5 Things You Should Know About DSLR Film Making - Raindance

Meet the camera that is changing independent filmmaking.

                                    

Music

 

#10 Change with Bob Baker - #BBTD

Music marketing guru Bob Baker talks succeeding, failing, and all the hurdles in between.

 

Great Advice from Sting's Guitarist -Ashley J. Saunders

Dominic Miller discusses the proper way to hold a guitar.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - September 13, 2013

Weekly News Roundup - September 6, 2013

2,583 Views 0 Comments 0 References Permalink Tags: self_publishing, books, marketing, selling, book, music, filmmaking, self-publishing, movies, writers, publishing, writing, book_marketing, films, musicians, filmmakers, social_media
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You have readers, but do you have a volunteer sales force? Readers who enjoyed your books may want to be part of your word-of-mouth campaign, but you might not be giving them the tools to do so. Time to give them calls to action, which can elicit passive or active responses:

 

1. Invite Readers to Sign Up for Updates (Passive)

This call to action invites readers to sign up to learn more about you and your work. On your blog or website, you should have a highly visible button that directs them to an online form, email address, or social media group where they can sign up to receive updates from you. If they are part of a social media environment, you'll want to reach out frequently, even if it's just a quote of the day. If you've set up an email newsletter, your updates won't be as frequent, but you'll still be reaching them about author and/or book activity on a semi-regular basis.

 

This is a common practice in the world of marketing, so you're not reinventing the wheel. You're just enabling readers to continue connecting with you after they've closed your book.

 

2. Invite Readers to Spread the Word (Active)

This call to action is for readers you'd call "superfans." They're the ones who will sign up to spread the word about your books (your "street team," if you will). A call to action for them would be an invitation to join your word-of-mouth campaign.

 

These readers are your volunteer sales force, so give them information about how they can help. Making a personal appearance? Ask these fans to spread the word, particularly if they live in the area where you will be appearing. Released a new video book trailer? Ask your team to share it with their friends and followers. New book coming out? Tell them how they can help to get the word out. Your goal is to make it easy for those readers who want to be part of your team to take action.

 

Remember to regularly thank these superfans for their dedication. You could offer other rewards as well. Perhaps they could be beta readers for your next book, or you could offer them signed copies of your books. The point is to make them feel special for being part of your inner circle and helping you out.

 

One or both of these calls to action will give readers an opportunity to get more involved with you and your books. Have you given your fans that call to action?

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Find Advocates with Free Books

The Grassroots Marketing Ripple Effect

6,293 Views 0 Comments 0 References Permalink Tags: self_publishing, marketing, selling, writers, promotions, fans, social_media, marketing_strategy
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

5 Steps for Restarting Your Book Marketing Efforts after a Break -Duolit

What to do when building your brand has taken a backseat to living your life.

                                       

Goodreads for Authors with Patrick Brown -The Creative Penn

The director of author marketing and community manager at Goodreads shares some valuable insights for authors about the online community of readers.

 

Film

 

The New Marketing Model for Filmmakers - AdPulp.com

A look at the world of online media for filmmakers that goes beyond YouTube.

 

Equity Crowdfunding, a New Financing Opportunity for Independent Filmmakers - Filmlinker

Is this a viable new financing strategy for independent filmmakers?

                                    

Music

 

The War of Art: Resistance and the Music Producer - Renegade Producer

How to battle that little voice in your head that's trying to hold you back from taking chances.

 

How Streaming Affects Music Revenue Growth -Hypebot.com

Are the latest music streaming statistics signaling a growth in music revenue?

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - September 6, 2013

Weekly News Roundup - August 30, 2013

2,484 Views 0 Comments 0 References Permalink Tags: books, marketing, book, music, self-publishing, indie, movies, writers, publishing, writing, films, promotions, musicians, craft, filmmakers, branding, social_media, crowdsourcing
2

Claim Your Genre

Posted by CreateSpaceBlogger Sep 9, 2013

Have you fully embraced your genre? Have you established yourself as a go-to source in your genre? When a reader is looking for a reliable opinion or information about a book in your genre, is there a chance that reader will turn to you or stumble upon your brand because of your status as an expert or enthusiast?

 

If you answered no to one or more of the questions above, you might be selling yourself short and missing an opportunity to solidify your author brand. But don't worry - it's never too late to become a central figure in your selected genre. All you have to do is raise your profile. Here are a few suggestions to do just that.

 

  1. Review books in your genre - You are most likely an avid reader in the genre in which you write, and there are undoubtedly authors and books you love. Tell the world with a killer review. Share your opinions as if your brand depends on it.

  2. Review authors in your genre - You have a platform. Use that platform to showcase your favorite authors. You can do an email interview; set up a Skype interview; or if the author is nearby, grab your camera and head over to his or her writing spot to do an interview you can upload to a video sharing site.

  3. Turn your blog over to authors in your genre - Invite both new and established authors to do a guest post on your blog. Give them a theme to write about, provide them with a short introductory paragraph, and then let them do what they do best: write. Chances are they'll reciprocate. Authors who support one another tend to have more success.

 

Be that guy! Be the one readers look to for reliable information on your genre. If you increase the prominence of your brand in your genre, you raise both your own stature as an author and that of your books.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Expand Your Reach by Teaching

Make Your Brand Engaging

4,909 Views 2 Comments 0 References Permalink Tags: self_publishing, marketing, author, promotions, genre
0

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

How Did I Get So Many Reviews Of 'Broken Pieces?' -BadRedHead Media

How one author managed to get more than 140 reviews for her indie title.    

                                       

Networking Tips for Shy Authors -The BookBaby Blog

A guide to take your networking from the virtual world to the real world.

 

Film

 

Creative Things to Do When an Actor Won't Return for a Sequel - Den of Geek

How do you do the sequel to your indie hit without the same actors?

 

Is Crowdfunding Changing the Game for Filmmakers? A Q&A with Spike Lee - Huffington Post

The legendary indie filmmaker looks at the changing world of film financing. 

                                                                                                                                              

Music

 

The Game of Music Knowledge - The Musicians Guide

Are you making music career choices based on emotion or reason?

 

5 Tips on How to Get More Followers on Instagram -musicgoat.com

Lest we forget, Instagram can be a potent marketing tool. 

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - August 30, 2013

Weekly News Roundup - August 23, 2013

2,439 Views 0 Comments 0 References Permalink Tags: authors, marketing, reviews, music, filmmaking, film, author, self-publishing, indie, movies, writers, writing, promotions, social_networking, musicians, filmmakers, branding, social_media
0

Having a newsletter is a great way to keep in touch with your readers, but you want to make sure it's something they look forward to and not just another addition to their already-full inboxes. Here are some suggestions for how to do it right:

 

  • DO use a professional newsletter program such as MailChimp, Constant Contact or other email marketing tools. MailChimp is free for up to 2,000 subscribers, and Constant Contact's monthly fees are quite low. The programs are easy to use and allow you to insert logos and imagery consistent with your branding. They also allow people to subscribe (and unsubscribe) easily, which means that you have a real list of people who want to hear from you. I'm on a few blind-copy email lists that always end with "If you want me to take you off this mailing list, just let me know." I find that awkward because I don't want to be on the lists but also don't want to reply to the authors directly and ask to be removed, so I just mark them as spam.

 

  • DON'T automatically add everyone you meet to your mailing list. You can certainly tell me about it, and if I want to be on it I will subscribe, and if you want to be on mine, I hope you will do the same. In my opinion, adding people without their permission is unprofessional.

 

  • DO keep your newsletters short and sweet. One of my author friends has a bi-monthly newsletter that is always so long and text-heavy that I rarely get through the first paragraph. It's just too much! People are BUSY, so keep what you send them brief and to the point.

 

  • DON'T send too many. I attended a conference once where a speaker suggested sending two newsletters a week! I completely disagree. (I also didn't subscribe to her list because I didn't want to be flooded with messages.) I send about one a month so I have truly meaningful news to share.

 

-Maria

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/MurnaneHeadshot.jpg

Maria Murnane is a paid CreateSpace contributor. She is the award-winning author of the romantic comedies Perfect on Paper, It's a Waverly Life and Honey on Your Mind. She also provides consulting services on book publishing and marketing. Learn more at www.mariamurnane.com.

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How to Connect with Your Readers

Looking for Marketing Tips? Here's What's Working for One Indie Author - and What Isn't

2,468 Views 0 Comments 0 References Permalink Tags: self_publishing, authors, marketing, promotion, writers, branding, newsletter
1

We often speak of branding on this blog. Branding has been around as long as people have had things they've wanted to sell to other people. It's not a new concept. The invention of the Internet, however, has caused the idea of branding to spread into nearly every nook and cranny of society, and it's changed the way branding is done.

 

Engagement is your most powerful branding tool. It doesn't matter how active you are on your blog or on social media or whatever virtual medium in which you participate. If you're not engaging with your readers, you're not effectively branding.

 

I have an author friend on Facebook who is excellent at engaging his fan base. He does so by frequently asking his Facebook friends to help him with research for his latest book. His books contain military aspects, and he often needs to know proper policy and procedure in order to give his book authenticity. He invariably gets a dozen or so comments. The interesting thing is not all of them directly address his question; in fact, many of them are "can't wait for your next book" type comments.

 

I've conducted polls to engage readers. I've asked for opinions on cover design. I've even asked readers for feedback on career trajectory. I'm always pleasantly surprised by the enthusiastic responses I get.

 

The Internet has taken the idea of branding from a corporate construct to a community project. Your community of readers wants to feel involved in your brand. They want to have ownership in your success. By actively engaging them, you are building a brand that doesn't just reflect you; it reflects your community of readers. Give them an opportunity to participate.

 

-Richard

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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It's Not Just a Hobby, It's a Marketing Opportunity

Tips for Engaging Your Readers Online

3,295 Views 1 Comments 0 References Permalink Tags: self_publishing, marketing, author, writing, promotions, branding
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