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5 Posts tagged with the media tag


Onward we march in our "taking inventory" strategy. Last time we discussed developing an Author Declaration so you can easily identify your guiding principles as you develop your brand. Today let's get a bit more practical. Let's prioritize your platform.




Your platform is your base of operations. You will engage, entertain, and educate fans with original content via your platform. Now, your platform consists of several online outlets. It's rare these days for an author to use one online vehicle to build a brand. You want to be versatile, but you also don't want to spread yourself too thin. My suggestion is to find three of these conduits you feel comfortable with and make them your platform mainstays.




You are not going to divide your time equally among all three. That is as ineffective as just using one to build your brand. This is where the prioritizing comes in. One plank in your platform is going to be your primary launching point, while the other two are support planks.



I know one author who has a tremendously successful blog, and about 70% of his time and efforts go into maintaining the blog as his primary brand-building tool, while Twitter takes up approximately 20%, and the remaining 10% is spent on Facebook. Another author has a wildly popular YouTube channel, and that's where most of his efforts go, but he still uses smaller portions of his time utilizing Twitter and Facebook.




Pick the online tool that best plays to your strengths and throw yourself into it, using two other tools as secondary planks that support your brand.




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Richard Ridley is an award-winning author and paid CreateSpace contributor.




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Social Media Best Practices



The Short and Long of Blog Posts





1,399 Views 0 Comments Permalink Tags: author, promotion, blogging, publishing, media, social, marketing_strategy, marketing_advice

The word of the day is "portable." It's a word you wouldn't think has much to do with the marketing world, but it's a concept that fits with the way people communicate today. Whether it's social media or texting, people are primarily using volleys of short messages to communicate. If you want your book to be part of that conversation you have to develop a marketing message that is portable enough to fit into this environment.

Today, more than ever, the one-sentence book description is essential to spreading the word about your book. Impossible, you say? There's just no way you can convey the complexity of your multi-layered story into one sentence, you insist? I'm here to tell you it can and must be done, and you do it by ignoring the complexity of your story. You want to concentrate on the main theme and the main theme only. Forget all the layers but one--the surface.

What is your story's hook? What was the "What if" question that compelled you to start writing? That is what you will build your portable marketing message around. The intricacies of character don't matter. A hint of a possible plot twist doesn't matter. There are only two things that you want to make clear in your one-sentence description: the main plot and the genre. Identifying the genre in such a small window may prove to be tricky, but it's just a matter of finding the right adjectives.

To be frank, making your marketing message portable enough to fit into today's world of texting, tweeting, and updating isn't easy, but it is well worth the time and the effort. Be concise. Be informative. Be portable.





Richard Ridley is an award-winning author and paid CreateSpace contributor.




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Grab Readers' Attention with Your Hook


I'm Sure Your Book Is Wonderful, But Don't Tell Me So





1,451 Views 2 Comments Permalink Tags: authors, author, publishing, writing, media, promotions, social, hook, marketing_ideas, marketing_strategy, writing_tips, marketing_advice

Today's New Media

Posted by CreateSpaceBlogger Oct 28, 2013

I hear the word "media" used a great deal these days, more so than in my younger and more impressionable days. When talking of marketing in the past, there didn't seem to be an obsession with what type of media a particular organization represented. There weren't groups, subgroups, and subgroups of subgroups of media. There was just THE media, as in the press, and the one general word was sufficient for describing most of it.


Now, there's mainstream media, alternative media, online media, etc. Media has broken off into more specialized forms. When you're trying to market a book, it might be useful to identify the types of media that are available to you. Here, I've focused on three types of media you can pursue to get coverage for you and your books:


  1. Mainstream media - Something becomes mainstream when it is widely known and utilized. I don't limit this particular group to offline organizations like electronic news networks and the print industry because they all have enormous online footprints these days. Sure, mainstream media includes The Wall Street Journal, NBC Nightly News, CNN, etc., but it also includes sites like The Huffington Post, Yahoo!, and other online-only organizations. They are oft-quoted and linked to via social networks. Because they have such a big presence, it can be difficult for indie authors to get coverage in these types of outlets, but it's not impossible.

  2. Specialized media - This is a subset of the media that has a smaller presence than its mainstream counterparts, but it still caters to a large group of people. These are specialized media groups that usually focus on one specific topic. Writer's Digest is a good example of this type of organization. That is a publication that focuses on all-things-writing. There are hundreds of specialized media organizations out there today. If you have a book that features a specific topic or passion, there's a fairly good chance you can get coverage with one of these outlets.

  3. Enthusiast media - These are your bloggers. In most cases, they don't have a formal media background, and many don't consider themselves part of the media, but they are. They disseminate information to a reading audience, and they usually do so with a great deal of zeal. Like specialized media, bloggers more often than not focus on one or maybe a couple topics of interest. This is where you're going to get the best return on investment of your time. Bloggers are hungry to discover the next greatest thing - your book could be that thing!


Getting the attention of the media is something you should be trying to do as part of your indie author marketing plan. It can be hard work, but with all the different types of media out there today, you have more opportunities than ever before to reach new audiences.


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Richard Ridley is an award-winning author and paid CreateSpace contributor.


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Six-Second Branding with Apps

Book Marketing: Have You Tapped Your Network?

4,430 Views 0 Comments 0 References Permalink Tags: self_publishing, marketing, writing, media, promotions

At about this time last year, I provided in this blog a list of five daytime talk shows that you should check out to promote your book, film, or music. You can click here, Finding a Daytime Talk Show, to see the shows on that list. You'll find that I've provided a link to the shows' websites so you can poke around and see which shows might be the right fit for you. Since there seems to be a never-ending supply of TV talk shows, I decided to put together a new list for you. Like last year's list, these are shows that cater to a national TV audience. Some are general-interest programs, and some shows stick to a single topic like health or crafts.


The Tyra Show - I must admit I have never watched a single frame of this show hosted by Tyra Banks, but there is no denying its wild popularity with women and young people. The show hits on topics ranging from body image to the totally outlandish and bizarre. If you have a book or film that veers from the mainstream, this might be the perfect show for you.


Rachael Ray Show - Rachael was cut from the cloth of the master herself, Oprah. She's adorable. She's vibrant. She's destined for daytime TV stardom. She specializes in cooking and crafts, but she also branches out into general-interest topics from time to time.


Live With Regis and Kelly - It's true that television staple Regis Philbin just announced his pending retirement, but that doesn't mean the show won't go on. They retooled when Kathie Lee left, and I'm sure they'll do the same when Regis signs off, despite his legendary status. The show can be described in one word: fun. If you need more words: slightly wholesome. They focus a lot on celebrities, but they also highlight human interest stories.


The Doctors - Think of this show as The View for medical and health issues. It's a panel of honest-to-goodness doctors discussing topics that cover the health spectrum. If you've got a book or even a documentary that falls within this realm, give them a shot.


The View - Speaking of The View...They seem to love topics that are either controversial or centered on women's issues. If you have a book or film that pushes the envelope and can get the hosts worked up into an all out chat-fest, they may welcome you with open arms.


When you get to these websites, look for a message board where you can participate and showcase your credentials. The producers do scout their own boards for show ideas and potential guests. A lot of the shows will also list needs for upcoming shows. You may be a guest that can fit their needs perfectly, perhaps to provide an expert opinion or to otherwise weigh in on the topic of the day. It can be somewhat challenging to land a spot on a national TV show, but you never know until you try. Hey, maybe you could get your big break on daytime TV!



Richard Ridley is an award-winning author and paid CreateSpace contributor.


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Finding a Daytime Talk Show

How to Give a Great Interview

2,356 Views 0 Comments 0 References Permalink Tags: authors, marketing, promotion, media, promotions, television, musicians, filmmakers, branding

Twitter is a fantastic communication tool. Information is tweeted at the speed of the Internet, 140 characters at a time. You can connect with like-minded people and share news about your book, film, or music with fans of your genre. In the process, you can establish a growing fan base.


Twitter can be utilized as much more than a device to create and manage fans. It can be used to connect with the media, in particular, your local media. Most of your local TV news programs, radio stations, and newspapers have joined the Twitter craze. They use Twitter to give news updates, weather forecasts, show reminders, and connect with residents. They also peruse Twitter for local stories of interest. You could be that local story of interest or the local expert they want to interview.


Here are the steps you can take to capture your local media's attention on Twitter:


  • Make sure to include your general location in your bio. Local media outlets will be more likely to follow local residents than nonlocal residents.
  • Include your book, film, or music information in your bio.
  • ReTweet their Tweets as often as you deem worthy.
  • Tweet about your niche daily. If science fiction is your thing, tweet a "SciFi Fact of the Day." If crocheting is your forte, tweet a "Crocheting Tip of the Day." Why? Because you never know when your local media may need to call on a local science fiction expert. By establishing yourself as an expert in your niche, they will know where to turn when they need you.
  • Stay on their radar by using the @reply button whenever appropriate. Talk to them. Let them know when you find a particular newscast or story interesting.


While Twitter can help you connect with the global community, it can also help you make connections with your local media and grow your fan base.



Richard is an employee of CreateSpace and an award-winning author.

1,312 Views 0 Comments 0 References Permalink Tags: books, book, music, filmmaking, self-publishing, sales, writers, publishing, media, promotions, twitter, musicians, social_media


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