Do you know why the Wonder Twins were so powerful? Because there were two of them. Forget the fact that I just dated myself by referencing the Wonder Twins, and don't let it overshadow my point. A team is far more effective than a solo act when it comes to branding. Wherever there are two or more of you co-branding yourselves as authors, there are exponentially more friends and followers to whom you are exposing your brands.
Find a brand buddy (or three or four) and start creating a multi-stream of brand awareness. Interview one another. Actively engage one another on the other's social media platform. Highlight one another's triumphs. Find genre-specific topics to have a friendly debate about. Just create your own universe where both or all of your brands share the love.
A podcast is a perfect vehicle for this type of strategy. You and your brand buddy can co-host a regular show and talk about genre-specific topics. John and Hank Green have built co-brands by engaging in "conversations"; via video segments. John will devote a few minutes on camera talking directly to his unseen brother Hank, and Hank will release a video doing the same with John. They are really very entertaining, and each have used the strategy to succeed as entrepreneurs and, in John's case, as a bestselling author.
The brand buddy strategy is a far more rewarding way to build a brand. You reap the rewards of finding success and at the same time, you build a support organization that will help you stay focused when things get rough. Find your brand buddy and start co-branding today.
Richard Ridley is an award-winning author and paid CreateSpace contributor