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3 Posts tagged with the podcast tag

Brand Buddies

Posted by CreateSpaceBlogger Jun 15, 2016


Do you know why the Wonder Twins were so powerful? Because there were two of them. Forget the fact that I just dated myself by referencing the Wonder Twins, and don't let it overshadow my point. A team is far more effective than a solo act when it comes to branding. Wherever there are two or more of you co-branding yourselves as authors, there are exponentially more friends and followers to whom you are exposing your brands.



Find a brand buddy (or three or four) and start creating a multi-stream of brand awareness. Interview one another. Actively engage one another on the other's social media platform. Highlight one another's triumphs. Find genre-specific topics to have a friendly debate about. Just create your own universe where both or all of your brands share the love.




A podcast is a perfect vehicle for this type of strategy. You and your brand buddy can co-host a regular show and talk about genre-specific topics. John and Hank Green have built co-brands by engaging in "conversations"; via video segments. John will devote a few minutes on camera talking directly to his unseen brother Hank, and Hank will release a video doing the same with John. They are really very entertaining, and each have used the strategy to succeed as entrepreneurs and, in John's case, as a bestselling author.




The brand buddy strategy is a far more rewarding way to build a brand. You reap the rewards of finding success and at the same time, you build a support organization that will help you stay focused when things get rough. Find your brand buddy and start co-branding today.




-Richard Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor





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