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4 Posts tagged with the podcast tag

Beyond the book

Posted by CreateSpaceBlogger Oct 25, 2017

In order to sell lots of books, you may have to release versions of your novel that go beyond the physical book. Here are three other media platforms that may help you build your community and sell more books.


1. Audiobook: In another time, they were called books on tape, and then CDs became the preferred format. When we started consuming digital audio files, audiobooks were born. An audiobook version of your novel is a natural transition. I have taken the leap, and I have to tell you I had a blast working on them. From selecting a narrator to uploading the files, developing an audiobook is a truly exhilarating process. The fact it can grow your readership (listenership) is a delightful bonus.


2. The stage: I know it sounds like a stretch, but a stage version of your book has the potential to grow your audience. Granted, that audience will be limited to the people in the theater, but social media gives them their own platform to tell their friends and followers about the adaptation of your book to a play. I attended a play in California where the playwright sold and signed copies of her book after the performance of her play based on the book. By the looks of it, she did very well.


3. Podcast: This is kind of a mixture of an audiobook and a stage play. The podcast version of your book mimics radio theater. Like a stage play, you would use actors to act out the parts. Unlike a stage play, you would serialize the material and present each segment via a podcasting service on the same day and at the same time. The hope is that you will build buzz as folks wait in anticipation for your next chapter.


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Richard Ridley is an award winning author and paid CreateSpace contributor.


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What makes you different?

The Grassroots Marketing Ripple Effect

1,531 Views 2 Comments Permalink Tags: books, marketing, selling, promotion, podcast, audiobooks, platform

Brand Buddies

Posted by CreateSpaceBlogger Jun 15, 2016


Do you know why the Wonder Twins were so powerful? Because there were two of them. Forget the fact that I just dated myself by referencing the Wonder Twins, and don't let it overshadow my point. A team is far more effective than a solo act when it comes to branding. Wherever there are two or more of you co-branding yourselves as authors, there are exponentially more friends and followers to whom you are exposing your brands.



Find a brand buddy (or three or four) and start creating a multi-stream of brand awareness. Interview one another. Actively engage one another on the other's social media platform. Highlight one another's triumphs. Find genre-specific topics to have a friendly debate about. Just create your own universe where both or all of your brands share the love.




A podcast is a perfect vehicle for this type of strategy. You and your brand buddy can co-host a regular show and talk about genre-specific topics. John and Hank Green have built co-brands by engaging in "conversations"; via video segments. John will devote a few minutes on camera talking directly to his unseen brother Hank, and Hank will release a video doing the same with John. They are really very entertaining, and each have used the strategy to succeed as entrepreneurs and, in John's case, as a bestselling author.




The brand buddy strategy is a far more rewarding way to build a brand. You reap the rewards of finding success and at the same time, you build a support organization that will help you stay focused when things get rough. Find your brand buddy and start co-branding today.




-Richard Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor





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Is podcasting right for you?



Form an author co-op





1,021 Views 0 Comments Permalink Tags: podcast, campaigns, branding, social_media, author_marketing, author_brand, author_collaboration, author_platform

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.




How Authors Support Their Writing Dreams - The Book Deal

A barista, a mailman, and a textbook editor, oh my!


How to Set Up Your Goodreads Author Profile (And Why You Should!) - The Future of Ink

With more than one million unique visitors a day, Goodreads is a haven for readers and authors alike.      




Crowdfunding - Film Courage

A collection of videos where various filmmakers discuss their crowdfunding efforts.    


Podcast Episode: Writing and Making a Feature - Projector Films

Two writers discuss the trials and triumphs they experienced making a film.  




How to Crowdfund Your Next Music Project - Bob Baker's

The basic elements that will make your crowdfunding efforts more fruitful.


9 Effective Networking Tips for Composers -

Do your homework before you network.  


-Richard Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.


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Weekly News Roundup- October 17, 2014

Weekly News Roundup- October 10, 2014

2,101 Views 0 Comments Permalink Tags: authors, music, networking, author, indie, movies, writing, films, goodreads, music_marketing, writing_process, podcast, musicians, filmmakers, social_media, crowdfunding, soc

Welcome to Tuesday's blog roundup. This is the day we shine the spotlight on bloggers and artists in the publishing, film and music industries.




How to Create a Podcast - The Creative Penn

Break out your radio voice, because it's time to record your podcast. Joanna has some advice on how to get started.


First vs. Third: Point of View and Character Development - The Other Side of the Story

Sometimes choosing the point of view of your book comes down to the central character. Is s/he entertaining enough to tell a story? Janice Hardy has some other thoughts on the matter.




Films Based on True Stories: More Interesting for Audiences, Daunting for Hollywood - Gather

With the film rights to a true story comes much responsibility.


The Uses of Social Media for Filmmakers - The Valley Advocate

Social media isn't perfect and may feel impersonal at times, but it is a fantastic tool for filmmakers to build an audience for their projects.




What to Eat Before You Sing - Judy Rodman

Feeling a bit peckish before a performance, but afraid eating will affect your vocals? Never fear, Judy Rodman is here with foods that won't interfere with your singing voice.


Negotiating Chord Changes on Guitar - Music After 50

Gigs are only as good as your chord changes. No one hates sloppy play more than the guy playing the axe.



Richard Ridley is an award-winning author and paid CreateSpace contributor.


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Tuesday's Blog Roundup - January 18, 2011 Edition

Tuesday's Blog Roundup - January 11, 2011 Edition

1,704 Views 0 Comments 0 References Permalink Tags: authors, authors, marketing, marketing, music, music, filmmaking, filmmaking, promotion, promotion, writing, writing, podcast, podcast, musicians, musicians, craft, craft, filmmakers, filmmakers, social_media, social_media