How to Keep the Fires of Publicity Burning after the Newness is Gone
Your book may have been on the market for months or years, and you may feel its newsworthiness has run its course, but according to Arielle Ford, your book may still have some life left in it. In this age of print-on-demand, books stay relevant much longer than they did when they were subject to the finite nature of print runs. One of Ford's suggestions for keeping your book afloat:
Take advantage of the headlines: Contact your local media outlets immediately after hearing that a topic relevant to your book has made headlines. The local stations usually like to put a local spin on any national or international topic.
Indie Films Ride the Wave of the Digital Revolution
There's no question about it. Digital technology has broken down the barriers for a lot of would-be filmmakers into the film industry. It's made even the most sophisticated pieces of equipment accessible to even the least affluent directors and storytellers. What was it like for filmmakers before the digital age? According to the JJDMTheMoive.com it was a financial struggle.
Before the advent of digital alternatives, the cost of professional film equipment and stock was also a hurdle to being able to produce, direct, or star in a traditional studio film. The cost of 35 mm film is outpacing inflation: in 2002 alone, film negative costs were up 23%, according to Variety.
Broadway has become decidedly more rock and roll as of late. While your dreams of rock and roll stardom may be full of visions of stadium shows, music videos and limos, you just might find yourself participating in a Broadway musical someday. Who knows, you may event take home a few Tonys. This is from the New York Times:
Electric guitars onstage, not mini-orchestra-pit bands, drive all four of this year's Tony nominees for best musical: "American Idiot," "Fela!," "Memphis" and "Million Dollar Quartet." Their music bypasses Tin Pan Alley for punk, funk, rhythm-and-blues and rockabilly. And this year's rock musicals aren't alone; they have been sharing the theater district with a celebratory revival of the foundational rock musical, "Hair," and with entrenched jukebox shows like "Jersey Boys" and "Rock of Ages."
Hollywood producer Biagio shares five tips on how to successfully make the transition from Main Street, USA to Tinseltown.
Zach Braff Discusses Acting and Directing - Making Of
Actor and director Zach Braff discusses the difficulties he faced when making his movie Garden State. His key to pulling it off was to ignore the naysayers.
Woody Norris: Inventing the Next Amazing Thing - Ted Talks
This TED video features what might be the greatest invention in audio since the phonograph. Wood Norris has invented a device that doesn't use a speaker to project sound. It uses the air next to your ear.
As a writer of fiction, you have to be a jack of all trades at times. I have gone to many strange places on the Internet in search of information or knowledge that would help make my story that much better. The Internet truly is a virtually endless source of facts and - yes - misinformation. These are the ten sites I have found to be the most useful resources for fiction writers.
Dictonary.com - Can't remember how to spell chrysanthemums? Need another word for maniac? Not really sure what the word didactic means? Dictionary.com is my favorite spot on the Internet for all things words. Whether it's the meaning, the proper spelling, or a more literary synonym, you'll find it here.
Baby Names World - Nickelodeon's Parents Connect Baby Names World website isn't just a great place to find the perfect name for that next bundle of joy. It's also great for finding a fitting name for your protagonist. Looking for a name that means "brave" or "wise" or virtually anything else, you can probably find it here. Their search by meaning option has been a lifesaver for me on a number of occasions.
Crime and Clues - Want a peak into police procedure on a crime scene? Maybe you need to tap into that criminal mind, but you of course do not have the personal experience to draw from. Crimes and Clues can help you tangle that mystery you're trying to build.
Mythical Creatures Guide - There are more than just vampires and werewolves to include in your next horror novel. Cultures from throughout history and in every corner of our globe have had a catalog of monsters that have provided plenty of screams and scares. The Mythical Creatures Guide can provide you with plenty of inspiration for your next creepy creature.
This Day in History - Even if you're writing fiction, you want some basis in fact. This Day in History provides a great database of historical events on every day of the year. Just type in the day, and you'll be on your way to giving your story a little historical perspective.
Popular Science - This is a fantastic site for a look at all the latest advances in technology and science. You'll find plenty of information on what's current and what the future may hold.
How Stuff Works - Details can flesh out a character and plotline. Even in a fictional world, authenticity can take your story to a whole new level.
Space - The final frontier is a mystery in and of itself. The more you know about the skies above you, the more you can draw your reader in and make them true fans of your work, particularly if you're a science fiction author. Just because it's "science fiction"; doesn't mean your reader doesn't want it to be plausible. If you write that Titan orbits Neptune, you'll probably lose a reader.
Snopes - There's nothing built better for a book-length work of fiction than a good urban legend. But does that urban legend contain any truth to it? Snopes is a website dedicated to solving the origins of urban legends.
Strange Facts - Did you know that there are 18 different animal shapes in Animal Cracker cookies? Or that forest fires move faster uphill than down? If you visited Strange Facts, you would know all that and more. A great place to find those little tidbits that may separate your story from others.
Those are mine. Feel free to add your favorites in the comments below.
Richard Ridley is an award-winning author and paid CreateSpace contributor.
If at First You Don't Succeed... You Know the Rest!
It's been said many times. Babe Ruth struck out more than any other player on his way to become the homerun king in major league baseball. If you want to succeed in publishing, you've got to strike out from time to time. Novelist Scott Turow says this about an authors greatest tool:
My life as a writer was carried on against the odds. I had written four unpublished novels by then ... as a writer of fiction I hadn't gotten very far. I just wanted to do it. It was my dream as a kid to be a novelist and I wanted to carry on with it. And I did. The truth of the matter is that the people who succeed in the arts most often are the people who get up again after getting knocked down. Persistence is critical.
Don't have the funds for your next film project? You've tapped all your old resources dry? If there was only some way to let your fans chip in. Oh wait, there is. It's called the internet. Crowd-funding, Crowd-sourcing, Tribe-funding, it goes by many different names, but it all means the same thing. Ask your fans to contribute to your next film. Film finance expert Jeff Steele weighs in on the topic in the Huffington Post.
Ultimately, if crowd-funding is going to work, it needs to appeal to those most basic investor emotions: greed and self-interest. Why do disinterested investors support a project? Because they see a potential upside for their money -- and it's the producers job to make sure that happens. You can't reinvest a producing credit.
What happens when the musical inspiration hits you, and you don't have a way to capture the magic for posterity and profit? If you're an indie musician, it's almost imperative these days to have your own home recording studio. Not to worry. If you don't currently have one, Renegade Producer has come to the rescue with all the basics you need to get started. As they put it:
Your DIY home music studio will always be a work in progress and will grow as your music production skills grow and you expand your music career. Try to avoid the "my music would get better when I have [enter name of new studio toy]" trap. Remember, your studio is your workspace and your studio equipment serve as tools. You make the music.
As a writer, I always feel like I use the word "said" too much. As in, Mark said, "He would kill me if I talked." It's the perfect verb that allows you to identify a speaker during a conversation. But when you write a book that is sixty, seventy, eighty thousand words or longer, you're going to write a lot of dialogue, and it's going to be necessary to identify the speakers quite a bit throughout the course of your book. I find myself tempted to use a substitute for the word "said" even though I've been instructed not to by editors and teachers. The goal of a writer is to be as unobtrusive as possible. It's believed the word "said" allows you to not intrude on the story. As Elmore Leonard puts it, "The line of dialogue belongs to the character. The verb is the writer sticking his nose in..."
So substituting words like gasped, groaned, yelled, etc. can take readers out of the story. I know this, and yet I still find myself using substitutes for the word "said" all the time. It's a hard habit to break. My mainstay substitutes are "replied" and "responded," but I've "groused" before, and I've "griped." I've even been known to use "chortled," but that's me. I'm not always a rules follower.
My dream is to write a book like The Road, by Cormac McCarthy, that never uses the identifying verb for dialogue. He just wrote dialogue. That way I'll never have to concern myself with whether or not I'm drowning my readers in a sea of "said." Until then, I am going to allow myself to substitute verbs. "Free of guilt," I declared!
Richard Ridley is an award-winning author and paid CreateSpace contributor.
Let's face it; a lot of us are writers because we like the isolation. There is something altogether empowering about sitting at a keyboard or notebook and creating for hours at a time. No matter what else is going on in our lives, the writing process makes us feel better. We somehow find balance in that time we spend alone with our plotlines and characters.
The problem is the craving for isolation that suits us so well as writers can ruin us as marketers. We not only need people to market to, we also need a craving to tell people about ourselves and about our books. That's not easy to do for someone who likes to be alone. There comes a point for every author when they realize they are going to have to cross the line from self-contained artist to people-reliant marketer. The problem is how do you cross that line?
Time after time, I watch my wife approach complete strangers in public places and tell them she loves their hair or jewelry or car, etc. She has no fear when it comes to talking to people she doesn't know. As a writer, it's not in my nature, so I asked her once how she was able to do that. "Simple," she said without a hint of arrogance. "I just assume everyone wants to talk to me." And, it is the single greatest piece of marketing advice I have ever gotten as an author. Every time I hesitate to talk about me or my book with someone I don't know, I tell myself "Assume everyone wants to talk to you," and the hesitation goes away. When your mindset changes from not wanting to bother someone about your book to fulfilling an unknown desire someone has to hear what you have to say, you get that craving you need to successfully market yourself and your book.
So, I pass along this marketing advice to you. Assume everyone wants to talk to you.
Richard Ridley is an award-winning author and paid CreateSpace contributor.
It's 2010. Do you know where your author blog is? If you haven't started one, the time is now. If you're hesitant, take it from author Emily Benet (Shop Girl Diaries), blogging is more than just about building your personal brand. It's also a great way to develop your craft.
Benet finds that blogging actually keeps her focused and thinking about her audience. "In practical terms a weekly blog keeps me working on the skill of writing and helps me stay disciplined by being connected with my readers," she said.
When it comes to filmmaking, a little home cooking may be your best chance at success?
Thanks to the Internet we live in a shrinking world where making it in the film industry no longer means you have to live in Hollywood. If you've got a camera, a computer and some friends, you basically have the power to be a movie mogul. In fact, filmmaker Len Esten believes setting up shop in Hollywood may be more trouble than it's worth.
At the early stages of filmmaking wringing the most out of what you have is an important skill. There will never be enough money or enough good people. Your film will only be as good as you can make it given your resources. Instead of spending too much time trying to make your circumstances perfect or even optimal, spend more time concocting creative ways to use what you have and make it be something you can be proud of.
So you think you have what it takes to make it in the music business? According to music career mentor Tom Hess, he's seen far too many young musicians pull the trigger too quickly on their pursuit of fame and fortune playing music for a living. The maddening thing is the ones who fail make mistakes that could have been avoided. In his words:
In addition to mentoring musicians from all over the world on how to build a successful career in the music business, I have several free music career assessments on my website where I ask musicians specific questions to test their effectiveness in building a music career. From my experience of mentoring hundreds of musicians and after analyzing the responses of thousands of people to my music career surveys, I found that musicians tend to make the same kinds of mistakes over and over again in their pursuit to become professional musicians.
In the past, the characters I've created for my novels have been made up out of whole cloth. Certain physical characteristics or mannerisms may be borrowed from real life individuals, but the character in his or her entire has always been unique in and of themselves. I suppose you could say that they have a kind of welcomed multi-personality syndrome (as described by Jason Black of Plot to Punctuation) that allows me to nurture and shape completely fictitious characters both good and bad while still maintaining my own identity.
Recently, I wanted to try something different. I wanted to incorporate a real historical character into one of my novels. This man died in 1936, so there was no possible way for me to interview him, and frankly, I wouldn't want to. He is the supreme bad guy which is why I wanted to use him in my story. I had read a book about him years ago, and his unpleasant exploits had always stuck with me. When I was outlining my new book, he seemed the perfect fit to play the role of the monster. I burned up Google and other search engines finding out everything I could about him. I rented documentaries on him, and I read letters written by this man. Every step of the way I grew more and more disturbed that such a man could have actually lived. He's so terrible I don't even want to expose you to his name. I even contemplated not using him.
But here's what I ultimately learned that was positive in researching this character. As awful as this man was, good was on his heels chasing him down. While this man left a wake of disaster and devastation, there was a single dedicated police officer doing everything in his power to find this man. And through clever and tireless investigative techniques, he did just that. It was and is truly inspiring. And that's the point of this post. Good fiction (even if it is based on fact) is always balanced by your characters. A character of one extreme is always better developed when he or she is matched with a character of the opposite extreme. Opposites do more than attract. They create natural conflict that drives your story. In researching the bad guy I wanted to use for my story, I found the perfect characteristics my good guy must possess in order to keep the story moving. In essence, by exposing myself to a truly bad guy, I found a hero to save the day and my story.
Richard Ridley is an award-winning author and paid CreateSpace contributor.
So, you've got your community in place. You're a regular contributor to your own blog. Your Facebook and Twitter accounts are filled with Friends and Followers that participate in your postings. Your Youtube channel has a growing base of subscribers, and they love to give you feedback on your videos. Everything seems to be going great, but unless the members of your community are engaged by you, you could experience turnover.
Turnover connotes a passing interest. Remember, you are trying to build a passionate following because passionate followers spread the word about your book, about your blog, about you. Engage your community. How? Really all it amounts to is you taking an interest in your own community. Don't just post and run. Post and communicate. True, you are the personal brand, but the personal brand has to be more than about you. It's about your community. Here are a few suggestions on how to engage your community:
1. Respond to feedback: When someone comments on something you've posted, they are inviting you to talk with them. Take them up on their offer. Make them feel welcome. They'll reward you by coming back and commenting again.
2. Polls: Asking someone's opinion about something is a great way to engage them. People love to participate in polls. Whether it's current events, sports, genre related, pop culture, etc., your community is very likely willing and wanting to share their opinion via a poll. Why not give them the opportunity? Polls are relatively easy to set up these days through free online polling services.
3. Open Line Day: Pick a day to open up your blog to your community. Maybe they have a project that they are working on, but they don't have a forum to do so. Give them the forum. This is something you can do once a month. Make them feel like your home is their home.
These are three simple suggestions which you can adjust to your own environment. The important thing is to always engage your community because the more engaged they are the more ownership they will take in your personal brand and passionately start spreading the word for you.
Richard Ridley is an award-winning author and paid CreateSpace contributor
Authors are finding new ways to market their books. Rare are the days when they get to meet their readers face-to-face like they once did before Web 2.0 provided a less expensive and more efficient way to spread the word about their books. For authors who published in the "good old days," it can be a difficult adjustment.
Fantasy, horror, and romance writer L.A. Banks, 50, misses the good old days. "You would sit down with marketing folks to come up with a campaign," she says. And today? "Puhleeeze!", she says, adding a sigh for effect. "It kind of stuck in my craw last year when I wasn't sent to ComiCon," the entertainment industry's premiere sci-fi and fantasy convention, in San Diego, to publicize the last volume of her best-selling Vampire Huntress series. But she is generally sanguine about the brave new world of publishing.
A lot of people pursue a job in film because they want to direct. Some chase the dream for the wrong reasons, but some actually feel a gnawing at their soul that compels them to direct films. According to Lenny Manzo of Filmmaking.net, there is more than one way to land a job directing a feature film.
As you make your way to the director's chair I recommend becoming the director's assistant for large movies. To be able to trail a director for a whole movie would be invaluable. First you would be able to learn so much from a seasoned pro and you would get to see how the whole machine operates at the top. As the directors assistant you will also constantly be around all the muckety mucks. Not only will you be learning you will be making potential contacts for the future.
This article was written for musicians, but these rules invoked by Bob Baker could really apply to anyone using Twitter to help create their personal brand. Used properly, Twitter can contribute a great deal to getting the word out about your music, your band, or whatever it is you want to sell. Used incorrectly, and you could find yourself doing more to damage your chances of success than help. Here's an example of Bob's advice:
Just because you're peeved that a less-deserving band got the headlining slot you worked so hard for, that doesn't mean you have to vent about it in public. Cutting down others won't endear you to fans or industry people. Allow yourself to stew about it, then let it go and move on.
A few months ago, a young reader asked me what the theme song was for one of my books. I have to admit the question caught me off guard. I had never associated "theme music" with books, but I guess it makes sense in today's multimedia world. After all, I generally write with my headphones on, music blaring, the real world tuned out. But the music doesn't influence my writing... or so I had thought.
I examined the songs I listened to while writing that particular book, and I was surprised. One song could absolutely be a theme song for the book. I was born... before most of you probably were which makes me a fan of old classic rock 'n roll. Pink Floyd is one of my favorite bands (Post-Syd Barret Pink Floyd, but before Roger Waters left). While listening to one of their live CDs, the song "Wish You Were Here" oozed through the headphones, and I started listening closely to the lyrics. It was the theme of the book. In a very real way it was the book's theme song. I don't know how I didn't recognize it before. I started to wonder if it was a coincidence that the song and book were so closely related in mood and storyline. Could the song have influenced my writing? I had plotted the book before writing, but I listen to music during that process, too.
So, I pose these questions to you. What is the theme song for your book? Does the music you listen to influence the tone and structure of your writing? Do you randomly pick the music you listen to while writing, or does the music you choose to write to have a purpose?
I have always thought music and literature were soul mates, but now I'm starting to wonder if they're sharing the same soul.
Richard Ridley is an award-winning author and regular CreateSpace contributor.
Okay, it's been fairly well established that in order to have a successful online presence it must be an active online presence. Simply having your book listed with an online retailer isn't enough. Having your own Web site isn't even enough. You need to always be promoting. We've talked extensively about kinetic marketing. That means it's essential for you to have your own blog, participate in social networks, and utilize personal video as part of your personal branding strategy. But you can do more.
If you are just starting out online it will take you awhile to build traffic for your various sites on the World Wide Web. In the beginning, you may need to go where your readers are and shine a light on yourself. How? By participating on a more established author's blog or message board. It's a great way to introduce yourself to readers of your genre and start making a name for yourself as a thoughtful and viable voice in the community. I have gained a lot of followers for my own blog by simply visiting someone else's blog and commenting on their blog posts.
There are few unwritten rules to keep in mind if you're going to pursue this particular strategy:
Do not overtly promote yourself, your blog, or your book. You are an expert or fan giving your opinion. You're not selling anything. Providing a link to your Web site or blog within the body of your comment signals that your comment is self-serving. It is okay to reference a blog post that you wrote addressing the same issue, but steer clear of encouraging people to visit your blog and read it. Most blogs have an option for the commenter's name to be linkable. Put your blog address in this field. If people like your comment, they will click on your name and discover your own online community.
Be brief and thoughtful. Don't show off with a ton of information. Show off with your ability to be concise and entertaining. This will do more to establish your personal brand and entice people to click on your name to find out more about you.
Don't pick a fight with the blogger or other people commenting. You can respectfully disagree, but don't be rude. This will put you in a position of defending yourself on someone else's blog. This never goes well, and it makes you look bad in the eyes of the community. If possible, post your disagreement in the form of a question to allow the blogger to address your differences in a non-confrontational manner.
In essence, all this particular strategy amounts to is good old-fashioned networking. You're placing yourself in a community of like-minded individuals and sharing your knowledge. Comment frequently enough and it could even lead to an opportunity to be a guest blogger on the site. Have fun. Be yourself. Build your personal brand with insightful and helpful comments.
Richard is an award-winning author and regular CreateSpace contributor.