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In today's highly connected universe, there is so much to know about marketing, reaching potential readers, and staying engaged with your fans that it's hard to keep track of everything. Remember, as an author, you are the brand. Your goal is to build brand awareness. The best way to do that is to make yourself visible wherever your readers will be.


Where are your readers? Well, if they're not reading books, they're probably on their smartphones. Phones are everywhere. There are more people with phones on our planet than there are people with toothbrushes. Given that, it just makes sense that as an author trying to build a brand, you need to find a way to connect with readers on their phones.


Here are a few ideas with links that will give you more detailed information on how these mobile marketing technologies are applied in real-world applications.


  1. QR Codes- We've touched on these funny-looking squiggly lines and blocks in a previous post. You snap a picture of a QR code with your phone, and you're directed to a website, blog, social media site, or wherever the code has been programmed to take you. I know one author who used a QR code that was linked to his book trailer.

  2. Mobile Websites- A mobile website is just a stripped-down version of your regular author website. You may also hear this referred to as a "mobile optimized website." And that's what it is; it's your website designed to utilize the smaller screen more effectively and take advantage of the growing number of touchscreens on the market.

  3. Apps- You have most likely heard the term "app" used ad nauseam. App is short for application, and simply defined, it's a program that adds functionality to your phone. A large number of apps are games, but there are more practical apps too (weather apps, recipe apps, traffic apps, etc.). It's quite possible that your book is a perfect fit for an app if it can help people perform a task, provide educational information, or simply entertain.


People aren't going mobile; they've gone mobile. It's time for you to go with them and make your brand visible to them wherever they may be.


-Richard Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.


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