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2 Posts tagged with the setting_goals tag

Yesterday I had coffee with an old friend who wanted to ask my advice about a writing project. He said he'd been working on it for a couple years, so I figured it was a book and he was looking for guidance on how to go about getting it published.

I was mistaken.

My friend is a soccer coach and has some strong opinions on what's wrong with soccer in the United States. It turns out that his writing project is an essay about how to fix it. (For those of you who aren't soccer fans, the USA didn't qualify for the 2018 World Cup. Boooooo.)

Back to the story: given that my friend said he'd been working on his essay for two years, writing and writing and editing and editing, I balked when he asked if he could send it to me for feedback, thinking it was probably at least fifty pages long.

But again, I was wrong.

What I'd imagined to be a full-fledged manifesto was a grand total of one-and-a-half pages. That's it! His goal was to submit it as an op-ed piece to a local newspaper. That's his dream: submitting a one-and-a-half page op-ed piece to a newspaper. He has no aspirations of writing a novel or of ever getting paid to write anything. He admits that he's not very good, is way too wordy and needs a lot of help with grammar, but he doesn't care about any of those things, because he just loves to write.

Good for him!

After I left the coffee house, I kept thinking about what it means to "be a writer," or "set a goal," and how arbitrary and personal those definitions are. Have you set any writing goals for 2018? If so, please share in the comments!

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Maria Murnane is a paid CreateSpace contributor and the best-selling author of the Waverly Bryson series, Cassidy Lane, Katwalk, and Wait for the Rain. She also provides consulting services on book publishing and marketing. Have questions for Maria? You can find her at

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New Year's resolution: get writing!

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Setting goals

Posted by CreateSpaceBlogger Nov 6, 2017

Before you set out on a journey, it's a good idea to know your destination, otherwise you'll never know when you've arrived. The same can be said about achieving your goals. You're never going to know if you've achieved your goals if you don't know what your goals are. It's just simple logic.

You can't develop a marketing strategy until you define what will make your marketing efforts a success. Well, you can, but you shouldn't. Not defining what your marketing goals are will leave you frustrated and unfulfilled. Marketing should be by the numbers. Meaning, decide how many friends and followers you want in your social media circle. How many books do you want to sell? How many views do you want for a video? Know how to define your success so you can celebrate and improve.

Don't choose arbitrary goals. As an example, don't simply declare that you're going to sell a million books and then design a marketing plan that you think will achieve that goal. That's not how it's done. Set numerous goals. How many friends and followers do you want to connect with in the next three months? How many groups can you join and promote your book over the next three months? How many videos can you produce and post over the next three months? Set a goal for every platform and segment of your marketing strategy. You have at your disposal a world of information. I am, of course, talking about the Internet. Do your due diligence, and find realistic goals. I repeat, don't set arbitrary goals.

Set your goals and know what you can count as successes along the way.

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Richard Ridley is an award winning author and paid CreateSpace contributor.

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Setting Goals for Your Brand

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