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7

The emotional brand

Posted by CreateSpaceBlogger Sep 20, 2017

You may be diligent about keeping your social media accounts active. You may be tweeting umpteen times a day. It's possible that you are updating your status consistently and frequently. Your fingers may even hurt from all the friend and follower engagement you're conducting from your laptop and/or smartphone. You may be putting in more than enough time to expect steady growth in your social media connections which will lead to the expansion of your brand, and ultimately, more book sales. But it's quite possible your activity isn't paying off either.


The question is why do some authors succeed at growing their brand through a rigorous social media strategy and others don't. The answer is usually those who succeed have discovered what truly sets an author brand apart from other brands. That one simple ingredient that so few authors use out of a fear of sharing too much or being too provocative. That one simple ingredient is emotion. An author brand is an emotional brand. It conveys a heart and soul that corporate brands normally steer clear of. You are an artist first and a commodity second.


If you are angry about something in the news or in your neighborhood, convey that anger. If you are embarrassed or happy or sad, share those emotions. You will connect with your community on a deeper level and that will lead to a growth of your brand. In short, give yourself the same kind of emotional depth that you give your characters in your book, and you will find that brand success if you've been looking for.


-Richard


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Richard Ridley is an award winning author and paid CreateSpace contributor.

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Evaluating your author brand

The one thing



940 Views 7 Comments Permalink Tags: marketing, social, brand, branding, social_media, author_marketing, author_brand
0

There is no doubt about it. More and more people have short... Oh, look a squirrel. Neat. Okay, back to what I was saying. People have very short attent... Cool, the squirrel's back, and he's eating something... ATTENTION SPANS! People have short attention spans because there are so many distractions in the world today. There's social media, videos, TV, streaming, gaming, etc. Capturing the attention of a reader online these days is extremely difficult, and there are more ways to drive them away than to attract them to your content.


What you don't want to do is give them huge chunks of material to digest once you do get them to notice you. Online content shouldn't be novel length. Your videos shouldn't be feature film length. You want to write short and concise blog articles, and your videos should ideally be around three minutes. Long form is not your friend online.


There are exceptions to the rule, and those exceptions usually are associated with established brands. TED Talks are an example of long form video that works because they've built their brand on that sort of thing. Long posts about politics get special consideration because they are normally about politicians with their own brands.


Chances are, you're not an exception. You aren't an established brand. You are building a brand. That being the case, keep your online content short, concise, and easily digestible. As your brand becomes more mainstream, then you can graduate to longer content.


-Richard

 

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Richard Ridley is an award winning author and paid CreateSpace contributor.



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Top five listicle about listicles

Social media best practices



733 Views 0 Comments Permalink Tags: self_publishing, marketing, promotion, writers, social, branding, social_media, author_brand, online_content
1

    Mobile apps are all the rage, and as screens continue to grow smaller, and cellular streaming grows to deliver more and more data, I think it's safe to assume they won't fall out of vogue anytime soon. The question is, can an author utilize a mobile app to create buzz about a book? As of this writing, mobile app development can be costly, so if it's an avenue you want to pursue, consider your options carefully. Not every genre is a mobile app fit. Here are three I think make sense:

 

  1. Science fiction and fantasy novels: These types of novels are natural fits for mobile apps. First, the demographics skew younger than other genres. Young people live on their phones. Their heads are down and locked on their screens. Secondly, the nature of the genre lends itself to expand beyond the pages of the book. A space odyssey has a universe of possibilities that make for perfect content on mobile apps. Fantasy novels are based on mythologies that can be explored via mobile apps. Characters can be turned into emojis. There is so much you can do with a mobile app to engage your readers.
  2. Historical Fiction: On the other side of the demographic spectrum, historical fiction could be a great fit for a mobile app. Let's say you do a novel about Charleston during the Civil War. You could create a travel app that coincides with the historical sites mentioned in your book. You can give facts about the site and how you incorporated those facts into your story.
  3. Romance novels: These have potential in the mobile app world, too. Readers can send sweet nothings via text using a mobile app designed after your romance novel--a romantic line, a flirtatious emoji that looks like your protagonist and his or her love interest. The possibilities are endless.

 

There are undoubtedly more than the three genres I included here. I'm curious to know how you would utilize a mobile app for your own book. How would you harness the power of a mobile app to create buzz about your book?

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

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Mobile marketing for authors

Don't say it unless you meme it

1,494 Views 1 Comments Permalink Tags: marketing, book_marketing, genre, social, social_media, social_media_tips
0

We've talked a lot on this blog about building an author brand. We've literally filled this virtual space with strategies and opinions for over six years now, and I've always assumed that every author understands the importance of establishing their own brand, but that may have been an erroneous assumption.


I remember reading a comment that floored me somewhere on the Internet years ago from a very bright and insightful author. He, a veteran in the publishing game, admonished young authors for getting involved in marketing. He was from the old school that thought the marketing should be left to others while the author stays above it all. After all, Hemingway never would have stooped to something so beneath the status of an artist.


It was a fairly harsh assessment of the concept of self-promotion, and in my view, it was totally off base. We live in a multifaceted media world where the communication of an idea can be spread in practically the blink of an eye. Not taking advantage of that kind of potential outreach seems particularly outrageous to me. You have the opportunity to reach the entire globe every time you sit down at your laptop to engage your readers. Why wouldn't you take advantage of that?


Beyond the power to grow your brand, perhaps more importantly, you have the power to control your brand. By being an active participant in your branding, you decide how you are presented. You control the message. That is what a brand is, an image you build and share. Don't let someone else make those decisions for you. Be perceived how you want to be perceived.


-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.


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The Three Planks of Your Author Platform

Better Than Twitter and Facebook



1,359 Views 0 Comments Permalink Tags: social, branding, social_media, author_marketing, author_brand, author_platform
1

When I speak with indie authors about their marketing efforts, one thing I hear quite often is that they have no idea how to find people who will review their books. For many this is a huge source of frustration, not to mention disappointment, which is completely understandable given all the time and effort they spent writing the book.


If you're in that boat, one great way to secure reviews is to reach out to book bloggers. Book bloggers love reviewing books, and most of them don't care who the publisher is. As long as the genre is up their alley, they are interested!


Here are some useful links for finding relevant bloggers for your book:

 

 

Book Blogger Directory

Book Blogger List

100 Best Blogs for Book Reviews

Blog Rank

Book Bloggers International

 

The key is to send each blogger you contact a personalized note that makes it clear you aren't just spamming everyone in the universe with the same request. You can use a templated blurb about your book, etc., but always begin your email with something specific about the blogger in question. Doing so takes extra time, but it's well worth it as you're much more likely to get a response.

 

Here's a useful trick: once you identify a blog that's perfect for your book, check to see which bloggers that blogger follows. Most book bloggers post links to their favorite book blogs, so why not contact those book lovers too? It's an easy way to find more target readers, and you can repeat this process over and over and over.

 

Another great thing about book bloggers is that if you ask them, in addition to posting their review of your book on their blog, they will usually post it on Amazon. Just remember to ask! In my experience avid book readers are very nice people, so there's no reason to be afraid of them. They love books, which means they love authors. And that means you!

 

-Maria

 

 

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Maria Murnane is a paid CreateSpace contributor and the best-selling author of the Waverly Bryson series, Cassidy Lane, Katwalk, and Wait for the Rain. She also provides consulting services on book publishing and marketing. Have questions for Maria? You can find her at www.mariamurnane.com.

 

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Get Reviews for Your Indie Book

Marketing Tip: Reach Out to Bloggers

19,339 Views 1 Comments Permalink Tags: marketing, social, book_reviews, bloggers, author_marketing, author_advice
0

 

Onward we march in our "taking inventory" strategy. Last time we discussed developing an Author Declaration so you can easily identify your guiding principles as you develop your brand. Today let's get a bit more practical. Let's prioritize your platform.

 

 

 

Your platform is your base of operations. You will engage, entertain, and educate fans with original content via your platform. Now, your platform consists of several online outlets. It's rare these days for an author to use one online vehicle to build a brand. You want to be versatile, but you also don't want to spread yourself too thin. My suggestion is to find three of these conduits you feel comfortable with and make them your platform mainstays.

 

 

 

You are not going to divide your time equally among all three. That is as ineffective as just using one to build your brand. This is where the prioritizing comes in. One plank in your platform is going to be your primary launching point, while the other two are support planks.

 

 

I know one author who has a tremendously successful blog, and about 70% of his time and efforts go into maintaining the blog as his primary brand-building tool, while Twitter takes up approximately 20%, and the remaining 10% is spent on Facebook. Another author has a wildly popular YouTube channel, and that's where most of his efforts go, but he still uses smaller portions of his time utilizing Twitter and Facebook.

 

 

 

Pick the online tool that best plays to your strengths and throw yourself into it, using two other tools as secondary planks that support your brand.

 

 

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

 

 

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Social Media Best Practices

 

 

The Short and Long of Blog Posts

 

 

 

 

1,350 Views 0 Comments Permalink Tags: author, promotion, blogging, publishing, media, social, marketing_strategy, marketing_advice
2

The word of the day is "portable." It's a word you wouldn't think has much to do with the marketing world, but it's a concept that fits with the way people communicate today. Whether it's social media or texting, people are primarily using volleys of short messages to communicate. If you want your book to be part of that conversation you have to develop a marketing message that is portable enough to fit into this environment.


Today, more than ever, the one-sentence book description is essential to spreading the word about your book. Impossible, you say? There's just no way you can convey the complexity of your multi-layered story into one sentence, you insist? I'm here to tell you it can and must be done, and you do it by ignoring the complexity of your story. You want to concentrate on the main theme and the main theme only. Forget all the layers but one--the surface.


What is your story's hook? What was the "What if" question that compelled you to start writing? That is what you will build your portable marketing message around. The intricacies of character don't matter. A hint of a possible plot twist doesn't matter. There are only two things that you want to make clear in your one-sentence description: the main plot and the genre. Identifying the genre in such a small window may prove to be tricky, but it's just a matter of finding the right adjectives.


To be frank, making your marketing message portable enough to fit into today's world of texting, tweeting, and updating isn't easy, but it is well worth the time and the effort. Be concise. Be informative. Be portable.

 

 

 

-Richard

 

 

 

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

 

 

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Grab Readers' Attention with Your Hook

 

I'm Sure Your Book Is Wonderful, But Don't Tell Me So

 

 

 

 

1,372 Views 2 Comments Permalink Tags: authors, author, publishing, writing, media, promotions, social, hook, marketing_ideas, marketing_strategy, writing_tips, marketing_advice
0

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Your Facebook Fan Page - Author Culture

Ever wonder why you need an author fan page on Facebook?

                           

If Your Book Isn't Selling, Do the Hokey Pokey - Color Your Life Published

Can the hokey pokey be the secret to selling more books?      

 

Film

                                                        

How We Got to Now: Measuring Sound - Filmmaker IQ

How to manage the sounds of a city during shooting on-location scenes.    

                                          

Top 10 Most Effective Editing Moments of All Time - Filmmaking.net

Editing is the unsung hero of filmmaking.  

                                                                                                                                              

Music

 

Thursday Therapy (for Musicians) - Musicgoat.com

Singer/songwriter Cynthia Brando shares her experiences in the music industry.

 

How to Write a Song - Guitar Coach Magazine

Which comes first, the melody or the lyrics?   

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup- November 28, 2014

Weekly News Roundup- November 21, 2014

1,840 Views 0 Comments Permalink Tags: authors, marketing, selling, music, author, movies, facebook, films, promotions, social, musicians, filmmakers, lyrics, songwriting, social_media, writing_advice, film_editing, music_industry
0

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

5 Ways to Beat Average - with Missy Tippens - The Seekers

The temptation to settle for a good word choice instead of the perfect word choice is always present when you're working on a book-length project. 

                           

6 Steps to Overcoming Social Media Writer's Block - Digital Book World

How to get over those moments when you just don't feel like promoting yourself on social media.       

 

Film

                                                        

Cameras Don't Make Movies, People Do - The Black and Blue

It's all about knowing how to use the camera you have.    

                                          

The Creative Process According to Francis Ford Coppola - Filmmaker IQ

The filmmaking legend says the writing is the most challenging part of filmmaking. 

                                                                                                                                              

Music

 

Music Publicity Tips: Three Great Pieces of Advice - Bob Baker's TheBuzzFactor.com

Let them know you're a perk, not a pest.

 

If Not Now, When? - Start Singing NOW! - From the Front of the Choir

There is no time like the present to go after your dreams.  

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup- September 12, 2014

Weekly News Roundup- September 5, 2014

2,079 Views 0 Comments Permalink Tags: authors, music, filmmaking, author, indie, writers, writing, films, social, draft, music_marketing, musicians, craft, filmmakers, branding, social_media, singers, writer's_block, music_piblicity, creative_process
0

Host Your Own Webinar

Posted by CreateSpaceBlogger Sep 10, 2014

I have mentioned before that you have something a lot of people want: knowledge. You are a writer. More than that, you are a published writer. You have a wealth of experience that writers who haven't published don't have. You've navigated the wilds of indie publishing. Show other authors the way.

 

How? Why not put together a webinar? It's a convenient way to connect with members of your community in a virtual environment that is a bit more intimate than interacting on a social media site.

 

Here are five things you should keep in my mind as you develop your webinar:

 

  1. Give yourself plenty of time from the day you announce the webinar to the day you hold it. A six-week window should give you enough time to build word of mouth for the webinar. Your primary source of communication will most likely be one of the social media sites. Give regular updates on the topics and material you'll be discussing.

  2. Be enthusiastic when discussing the webinar. Don't make a point of announcing that you're a webinar newbie or that you don't have a lot of experience. Keep the focus on the material and your passion for the material.

  3. This is an educational event. You aren't trying to sell them anything. You've probably learned as much or more from the mistakes you've made than the successes you've experienced. Lay it all out there for your pupils' benefit without any spin.

  4. Personalize the material. This is your journey you're using as source material. It is okay to include basic information, but don't make it the heart of your webinar. Focus on the path you've taken.

  5. Invite feedback. Most webinar-hosting sites give participants the opportunity to anonymously rate certain aspects of a webinar. Encourage your pupils to do so. You can even set up your own survey on a separate site to get any additional feedback that goes beyond the webinar hosting site's questionnaire. If you plan on making webinars a regular part of your marketing strategy, you are going to want the metrics that will help you grow and get better.

 

Hosting a webinar is a great way to give back to your community and connect with other writers. In other words, it's a great brand-building tool. Keep in touch with your attendees after the webinar, and make your brand a robust, interactive community.

 

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.


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Branding 101: The Keys to Successful Branding

Make Your Brand Engaging

3,962 Views 0 Comments Permalink Tags: authors, author, promotion, writers, readers, community, book_marketing, social, inspiration, webinar, social_media, writing_help
0

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Your Author Website is Boring: 5 Ways to Fix It - All Indie Writers

Professional blogger and indie author Jennifer Mattern maps out a plan to spruce up your author website.    

                   

How to Turn a Freebie Lover into a Super Fan - The Future of Ink

How to turn a casual reader into a super fan.    

 

Film

                                                        

No One Has Heard of Your Film - and That's Maybe How You Should Like It! - Projector Films

When being unknown can be a marketing strategy.    

                                          

Learning through Experimentation - Sheri Chandler

How to make a feature film without a crew and with a $500 budget.      

                                                                                                                                              

Music

 

Singing Tips: Are Dairy Products Screwing Up Your Singing Voice? - Musicgoat.com

If someone tells you your voice sounds like butter that might be a problem.

 

Not Listening = Overplaying - Ashley J. Saunders

You don't have to hit every note. 

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup- June 13, 2014

Weekly News Roundup- June 6, 2014

2,518 Views 0 Comments Permalink Tags: selling, website, film, indie, social, songs, filmmakers, branding, social_media, author_website, music_industry, film_budget, singing_tips
0

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Social Media Quiz ? Which Social Site Is Right for You? - Author Marketing Experts

An interesting exercise in choosing the social media path that suits your needs and matches your talents.        

                                                    

Dos and Don'ts for Choosing a Title -Tips, and a Free Tool, Too - Beyond Paper Editing

A great set of guidelines for works of fiction and nonfiction.      

 

Film

                                                        

Film Schooling: Insider Insights on Indie Filmmaking - Pre-production and Locations - Bleeding Cool

The location you choose for your film has a bearing on more than just your story's setting.   

                                          

Great Filmmakers and Their take on Filmmaking and Style - Filmmaker IQ

Style is the most essential element of filmmaking.      

                                                                                                                                              

Music

 

5 Basic Recording Tips for the Hi-hat - The Audio-Technica Blog

Learning to properly record your hi-hat can make or break your mix.

 

Music Marketing Ideas: Where to Find the Best Ones - Bob Baker's TheBuzzFactor.com

Do you know where to find those hidden marketing ideas?  

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup- May 9, 2014

Weekly News Roundup- May 2, 2014

2,172 Views 0 Comments Permalink Tags: marketing, filmmaking, nonfiction, fiction, social, music_marketing, social_media, style, music_production, writing_advice
0

Welcome to Tuesday's blog roundup. This is the day we shine the spotlight on bloggers and artists in the publishing, film and music industries.

 

Books/Publishing

 

Use an eBook To Build Your Brand - Huffington Post

And the rest of the world catches up. Indie publishing is a great vehicle for establishing an audience and building your brand.

 

When Bad People Write Great Books - Salon.com

Do you really want to know if your favorite author is a jerk, or would you rather just live in ignorant bliss?

 

Film

 

Think About Film Making Plus The Internet? - Better Concerts and Music

Oh what a joyous time to be a filmmaker! It is ripe for indies to gain an audience for their film projects.

 

Mystery Marketing is No Substitute for Good Filmmaking - Flickering Myth

Chris Nolan and J.J. Abrams are just two of the filmmakers this summer who are trying to have their cake and eat it, too. How do you market a movie without giving too much away? 

 

Music

 

David Pakman: The Best Part of 'Social' is the Data - Hybebot

It's no secret that your online activity is constantly being monitored. Dave Parkman, former eMusic CEO, thinks that's a good thing for musicians.

 

Do I Need Talent to Sing or Play Music? - Music After 50

It's a question you can apply to almost any artistic endeavor. What does it take to be a good musician?

 

-Richard

Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Tuesday's Blog Roundup - June 7, 2011 Edition

Tuesday's Blog Roundup - May 31, 2011 Edition

1,540 Views 0 Comments 0 References Permalink Tags: self_publishing, self_publishing, authors, authors, music, music, filmmaking, filmmaking, self-publishing, self-publishing, indie, indie, social, social, musicians, musicians, filmmakers, filmmakers


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