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There is one element above all others that will establish your author brand and help it stand the test of time. It is something that takes time to take hold. It isn't a strategy. It is the foundation of your brand. This one thing is trust. Readers become members of your community because they trust your talent. That trust leads to them tracking your social media activity. This is where you need to establish a new kind of trust to keep them interested and to motivate them to share your content so you can grow your community and find new readers who will discover your books when they trust the quality of the social media content you create. Think of it as an infinite loop of trust that grows with the more content you share.


And this is where you're going to groan in derision. Because, like it or not, the best and quickest way to establish this kind of trust in your content is to use personal videos. Studies have shown that consumers are more likely to purchase when a product is supported by video content, particularly when a face (a person) is featured in the video. A viewer feels a connection and trust is established at an accelerated rate.


So, if you want to take the shortest journey possible to establish trust, literally use your face on video. Make it your best face. Practice before you go in front of the camera. Even if you're practicing being spontaneous in front of the camera. Make sure your video is well lit and your audio is crystal clear. Create the key element that will make your author brand rock solid, trust. 


-Richard

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award winning author and paid CreateSpace contributor.


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