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5 Posts tagged with the vlogging tag


We've established on numerous occasions on this blog that videos are extremely effective brand building tools for authors. Here a three types of videos that can help you grow your author brand:

1. Entertain: You're a writer. You know how to be creative. Use your skills to put together skits that are funny, poignant, absurd, whatever your preference may be. For brand purposes, it would be extremely useful if the videos matched the tone of your books, but if you want to stretch, that's not totally out of the question. I've seen some highly entertaining videos by authors that focus solely on their newest book. In my case, they were extremely effective because I purchased the books.

2. Educational: As we established earlier, you are a writer. You know the craft of writing. Why not put together a series of videos that allows you to pass your knowledge along to the people of the Internet. Outline a writing topic for a three-minute video, create some graphics as support material, and turn on your camera.

3. Informative: I know I may be splitting hairs here, but I draw a distinction between being educational and being informative. In both cases you teach something, but when you educate someone, you are giving them a skill set. When you inform someone, you are giving them knowledge that doesn't necessarily apply to developing a skill. For example, gossip is information, but it does nothing to improve a particular skill. So, informational videos are great brand-building tools for authors. Interview other authors. Talk all things genre related. And, yes, if insider gossip is your thing and you want to attach your brand to it, have at it.

If you haven't used video to build your brand yet, I can't recommend it enough. Once you get the hang of it, it can be really fun.

-Richard Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award winning author and paid CreateSpace contributor.

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Build Your Brand with Video Readings


Four Personal Video Tips





1,099 Views 2 Comments Permalink Tags: self_publishing, marketing, videos, branding, social_media, vlogging

Social media in 2016

Posted by CreateSpaceBlogger Apr 27, 2016

     Since we are fast approaching the mid-point of 2016, we should probably examine the current state of social media. After all, it is not a static platform. People are participating in all sorts of different ways, and some approaches are more effective than others. I'm going to keep the information fairly general, but for specifics feel free to search for "Social Media in 2016," and you will find a plethora of data to support what you read here and even more detailed information on how you can more effectively utilize your social media platform.

  1. The fastest-growing group of social media users will be those who are 65 and older.
  2. The younger demographics will see the slowest amount of growth, but they will still outnumber the older demographics by a wide margin.
  3. Videos offer the most opportunity for engagement by a huge margin.
  4. Specialized social media sites are starting to emerge as significant players. If you've got an interest, who knows? There might be a social media site devoted to that interest.
  5. Live streaming is becoming more and more popular. It's as easy as downloading a live streaming app to your phone and turning on the video camera.
  6. Online marketing companies are trending toward creating mobile marketing strategies first. Consumers are just spending more time on their mobile devices than laptops and desktops these days.
  7. Social media analytics are all the rage. Tracking your social media activity means you can identify how and where to find engagement. Engagement creates brand loyalty. Brand loyalty generates sales.
  8. Social media users trend toward supporting brands that adopt a cause and devote a portion of their social media real estate to that cause.
  9. The selfie trend will continue to grow for every demographic except the fastest-growing social media users, the 65 and older crew. They will continue to hate the selfie trend.
  10. Video profiles will continue to grow in popularity. Think of it as an author photo with motion and sound.


For the most part, it is business as usual in the social media kingdom. I urge you all to check for trends frequently so you can become an early adopter and find much more success than a late arriver.


-Richard Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.


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Marketing: Begin with Your Strengths


Social Networking Sells Your Brand





1,491 Views 2 Comments Permalink Tags: marketing, blogging, social_media, vlogging, social_platform

Consistency is the key to success. Technically, it's also the key to failure. After all, simply doing something with consistency in and of itself isn't how people reach the pinnacle of success. It's doing the right things with consistency that allows people to reach the pinnacle of success. In the case of building and maintaining a brand, we've discussed the right things to do. We've talked about your Author Declaration. We've covered the need to prioritize your brand's platform, and we've touched on ways you can use the secondary planks in your platform to effectively support your primary plank.

In this post we are going to focus on the need for consistency in utilizing your brand-building tools. Note: Consistency does not equal constant activity. You are allowed to take breaks from your platform. In fact, you need to take breaks from your platform. Your brand is you, and if you're spending all your time building your brand, well, that doesn't make much for brand material.

Consistency means setting a schedule and building expectations that you meet by following that schedule. Let's say you commit to writing three posts a week for your blog, and you've picked Tuesday, Thursday, and Saturday as the days in which you will post to your blog. Commit it to a brand-building calendar. If it's video you've decided to use as your primary plank, keep a calendar for production, post-production, and uploading. Make yourself accountable. Stick to the schedule. Your brand depends on it. Your book sales depend on it.

On those occasions when you will be taking breaks, work those into your calendar, too. On those times when you will be absent from your platform, consider giving the reins of your platform to a guest blogger or vlogger. Give them guidelines so they won't veer too far from your brand identity, and make sure they commit to maintaining your schedule, so your friends, followers, and readers will stay connected to your brand in your absence.

Doing the right things on schedule is the type of consistency that will help build your brand and give you a living platform.

-Richard Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.

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Author Brand Success: Consistency without Stagnation

Be Authentic to Build Your Brand

1,475 Views 0 Comments Permalink Tags: promotion, brand, social_media, platform, author_brand, bloggin, vlogging

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-Richard Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.



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Weekly News Roundup- January 30, 2015

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2,863 Views 0 Comments Permalink Tags: marketing, filmmaking, film, movies, writers, blogging, writing, films, recording, promotions, blog_post, musicians, filmmakers, social_media, singing, vlogging


Posted by CreateSpaceBlogger Jul 2, 2014

I watch a lot of personal videos, or "vlogs," online. In fact, I have three or four vloggers whom I watch regularly. I gravitate toward these vlogs for various reasons. I often share the same views as the vlogger. They offer a unique twist on various topics, or they're simply entertaining.


Those are the obvious elements of a vlog that make them eminently watchable, and the last two I listed are things that can be improved over time. But what about the less apparent factors that make a vlog popular? Those things that you don't really notice or consider when you tell your friends and followers about this great vlogger they should check out? What draws you in beyond the obvious?

Here are the unnoticed elements that I've found make the biggest difference:


  1. Clean audio ? Even though it's a visual medium, online personal videos are best consumed when the audio doesn't come with distortion, humming, or clicking. The vloggers I enjoy use external microphones. Those microphones are either visibly nestled snuggly in a stand in front of the host or are off frame attached to a boom. An external microphone will add cost to your video production, but it is well worth the investment if you're planning on making vlogs a staple in your brand-building strategy.

  2. A permanent set ? Because a vlog is a visual medium, visuals do count. Having a set that is tactfully designed can move you from amateur vlogger to expert vlogger. You don't have to make a huge investment here. Having various props that are strategically placed in the background and well-maintained is good enough. One of my favorite vloggers even hosts his videos from behind a desk, and he frames the shot so he can throw up graphics over his shoulder. Essentially it looks like a news desk.

  3. Good lighting ? Again, this is a visual medium, so lighting matters. A well-lit room with a dimmer might do the trick, but you may even want to invest in an inexpensive lighting kit with fill and key lights.


Vlogging can be the perfect tool to build your brand in this virtual world if you invest time and modest amounts of resources in the production value.



-Richard Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.




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Five Blogging Prompts

Build Your Brand with Original Content

2,848 Views 0 Comments Permalink Tags: self_publishing, audio, writers, writing, social_media, marketing_ideas, marketing_strategy, vlogging, video_blog, video_marketing