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Web Seminars

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Created on: Nov 24, 2009 3:15 PM by CreateSpaceResources - Last Modified:  Jun 24, 2013 7:23 AM by CreateSpaceResources

Past Web Seminars

 

DateTopic
6/2013

How to Use Social Media to Sell More Books - Featuring Guy Kawasaki


3/2013

Create a Marketing Plan to Sell More Books


10/2012

Launch Your New Book Successfully


6/2012

Reach More Readers with Online Marketing


Helpful Downloads from Book Marketing Guru, Brian Jud
Resource NameDescription
E-commerce Resources
Get online marketing ideas from this selection of websites and resources.
2/2012Successfully Market Your Fiction Book


Helpful Downloads from Book Marketing Guru, Brian Jud
Resource NameDescription
Fiction Marketing Planner
A fill-in-the-blanks outline for a marketing plan for fiction books.
Fiction Awards & Reviewers
A list of people to contact for reviews and awards.
Reaching the Gift Market
A list of ways to reach buyers for gift shops.
1/2012Start 2012 with More Book Sales


Helpful Downloads from Book Marketing Guru, Brian Jud
Resource NameDescription
Direct Mail BEP
Calculate your break-even point for direct mail campaigns.
Press Release Resources

Sites where you can send a press release for free; others may charge a fee.

Sales Cycle
10 steps typically required to close a corporate sale for books.
Testimonial Article
How to get testimonials, how to use them, and where to find contact info for celebrities.
Sample Cash Flow
A sample of how to set up a cash flow document to forecast revenue and expenses.
12/2011

The Best of the Best - the Top 50 Marketing Tips from 2011


11/2011Plan to Sell More Books in 2012


Helpful Downloads from Book Marketing Guru, Brian Jud
Resource NameDescription
Marketing Plan Format
An easy-to-use format for creating a practical marketing plan, with instructions for each step.
Marketing Plan Summary
A simple document to include with every submission to a retail store buyer.
Marketing Pocket Guide
A 2-sided, quick reference tool to make your marketing plan actionable daily.
10/2011How to Sell Your Non-Fiction Books More Successfully and Profitably


Helpful Downloads from Book Marketing Guru, Brian Jud
Resource NameDescription
EndorsementsHow to get and use testimonials from celebrities.
Pocket Planning Guide
An easy-to-use planning guide you can use every day.
Pricing Strategies
Know when to charge a high or low price for your book to maximize profitability.
Production Timeline
A guide to show you what to do and when to do it based on publication date.
9/2011Prepare for the Holiday Selling Season


Helpful Downloads from Book Marketing Guru, Brian Jud
Resource NameDescription
Get On the Air ChecklistThings to do to increase your chances of getting on more TV and radio shows.
Direct MailTips for doing direct marketing right.
Radio HintsTips for selling more books on radio shows.
TV HintsTips for selling more books on TV.
4Q Special Periods

Consider tying your promotions to a major national marketing period.

Press Release ResourcesA list of free and fee-based press release providers.
4Q To-Do ListA list of things you can do right away to sell more books by the end of the year.
CruisesContact info for major cruise lines.
8/2011How to Sell More Books to Libraries and Associations


Helpful Downloads from Book Marketing Guru, Brian Jud
Resource NameDescription
Library WholesalersA list of wholesalers who work specifically with libraries.
Hospital Library Wholesalers

A list of wholesalers who work specifically with hospital libraries.

School Library WholesalersA list of wholesalers who work specifically with school libraries.
Military LibrariesA contact list for military libraries.
Book ReviewersReviewers who work directly with librarians.
7/2011

How to Get More Reviews and Awards


Helpful Downloads from Book Marketing Guru, Brian Jud
Resource NameDescription
Book Reviewers
A sample list of reviewers for all book genres.
7/2011

An Introduction to ISBNs

 

If you are considering the best method of obtaining an ISBN for your work, this session featuring special guest R.R. Bowker will help you decide the most important factors and understand the role ISBNs play in selling your work.

6/2011

It's Show Time - How to Land and Perform on More TV and Radio Shows


Helpful Downloads from Book Marketing Guru, Brian Jud
Resource NameDescription
Pocket Media GuideThis guide is a convenient reminder of all the topics covered during the webinar.
Checklist for Media AppearancesThis checklist summarizes the major aspects of performing on the air.
Checklist for Getting On the AirThis list offers additional, in-depth tips beyond the information covered in the webinar.
Press Release ResourcesFree and fee-based resources that will send your press release to the media.
Press Release WorksheetThis template will help you write a targeted release to various recipients.
Radio TipsChecklist for improving your vocal presentation, particularly with telephone interviews.
TV TipsChecklist for improving your visual presentation.
Author One-sheetAn example of one author's concise description that can be sent to producers.
5/2011

Low-Budget Marketing Techniques


Helpful Downloads from Book Marketing Guru, Brian Jud
Resource NameDescription
Press Release for Title AA format for writing different headlines for press releases destined for different recipients
Direct Mail BEPAn Excel file that will automatically calculate your breakeven point for direct-mail campaigns.
Press Release DistributorsA list of several sites that will mail your press releases for free, plus several that will do it for a fee
4/2011

A Beginners Guide to Selling More Books Through Trade Shows


Helpful Downloads from Book Marketing Guru, Brian Jud
Resource NameDescription
Reasons to AttendThere are many motives for attending trades shows other than selling books. Here are over 80 reasons why you should attend or exhibit at more shows.
Trade Show Break-Even PointThis file will show you how to compare your estimated costs against actual expenditures to help you budget your trade show dollars more efficiently.
3/2011

Beginners Guide to Book Marketing


Helpful Downloads from Book Marketing Guru, Brian Jud
Resource NameDescription
2-Sided Pocket GuideA pocket guide you can re-print and use to plan your marketing activities each week.
Benefits of Test MarketingTest your marketing actions before you implement them so you can place your attention on those that work best.
CopyrightA brief summary of U.S. copyright issues by lawyer Tonya Evans.
Cover LayoutAn effective cover design template.
EndorsementsFind out how to get and use testimonials from celebrities and industry leaders.
Instructions for a Marketing PlanA template for writing a complete marketing plan.
Plan for a Winning Book ChecklistCharacteristics of a book that is more likely to succeed.
Production TimelineA spreadsheet that shows you what to do in the proper sequence to market your book.
Sales LiteratureThe design elements that will make your sales pieces more effective.
TraitsThe characteristics of a winning attitude for authors.
2/2011

How to Increase Your Sales Through Creative Promotion


Helpful Downloads from Book Marketing Guru, Brian Jud
Resource NameDescription
Promotion PlanUse this to plan and organize your creative promotional ideas.
SegmentationIt's very important to describe your target readers demographically, but there are other ways to divide your opportunities so you reach the right buyers with the right message at the proper time.
Cruise ShipsA list of the decision makers on major cruise ship lines who can hire you as a speaker on a cruise.
ReviewsInstead of competing with major publishers for reviews among the top reviewers, here are links to potential reviewers for the fiction genre.
Awards (Business)Here are links to potential award competitions for business books.
Awards (Fiction)Here are links to potential award competitions for fictionbooks.
PR HeadlinesThis will help you write different headlines for your press releases and focus them on the needs of different groups of recipients.
Free Press ReleaseLinks to sites that will send your press releases out for free or on a paid basis.
Celebrity TestimonialsLinks to sites with contact information for celebrities, and information on how to use the blurbs once obtained.
1/2011

Sell More Books to Businesses


Helpful Downloads from Book Marketing Guru, Brian Jud
Resource NameDescription
Proposal ExampleThis flow chart gives you ideas for what could be included in a proposal, showing who will be responsible for what, and when. This could also be used as a summary document following the negotiation stage.
Retail vs. Non-Retail BuyersThis handout shows the differences between selling books to retail buyers and business buyers.
12/2010

The Best of the Best - the Top 50 Marketing Tips from 2010


11/2010

Plan to Sell More Books in 2011


Helpful Downloads from Book Marketing Guru, Brian Jud
Resource NameDescription
http://createspacecommunity.s3.amazonaws.com/Web Seminars/Oct10 handout-Mil and Gov.docMarketing Plan Template
An instructional guide for preparing a complete marketing plan.
Two-sided Pocket GuideA tool to help you implement your plan on a daily basis. Print this weekly and use it to remind yourself about what to do and who to contact or call.
PricingAfter considering the four basic pricing strategies (Competitive, Penetration, Skimming and Market Pricing) this handout lists the topics to consider before creating a higher-than, or lower-than-market price.
Characteristics of a Winning Title27 topics that should be considered when preparing a marketing plan in order to give you a better chance of having a successful new-product introduction.
Personal TraitsA list of the personal characteristics that could help an author become more successful. Honestly rate yourself on each and plan to strengthen those on which you feel you are weak.
10/2010

How to Sell Books to the Military and the Government


Helpful Downloads from Book Marketing Guru, Brian Jud
Resource NameDescription
Military and Government Contact Guide
This contains links and instructions for contacting the people who can buy your books, links to many forms and ways to find military associations and media.
9/2010

How to Sell More Books Before the End of the Year


Helpful Downloads from Book Marketing Guru, Brian Jud
Resource NameDescription
Get On the Air Checklist
The checklist to help you get on the gives you an inventory of things to do to increase your chances of getting on more TV and radio shows.
Direct Mail
Direct marketing - via email of snail mail - can be an effective marketing technique in the fourth quarter. These tips will help you do it right.
Radio Hints
Most of your performances around the holidays will be on radio shows. These tips will help you sell more books on the air.
TV Tips
Successful TV performances require professional visual delivery. These tips will help you sell more books on television shows.
4Q Cash Flow
Budgeting is an important action if you want to sell your books profitably. This cash-flow example will help you create a fourth-quarter budget. Insert your actual numbers in place of the examples here.
Free Press Release
This is a list of Internet services that will send your press releases for free. Those that require a fee are marked.
Get Started Checklist
A list of 25 things you can do today to get started.
8/2010

How to Sell More Books to Schools


Helpful Downloads from Book Marketing Guru, Brian Jud
Resource NameDescription
School Handout
A list of website links and contact information for the organizations discussed on this webinar
How to Get and Use Testimonials
This article describes how to get endorsements from celebrities and notable people in your industry, where to find their names and addresses, and how to use the blurbs in your promotional material.
7/2010

Mid-Year Marketing Checkup


Helpful Downloads from Book Marketing Guru, Brian Jud
Resource NameDescription
Marketing Plan Guide
This outline provides step-by-step instructions that will help you create a practical marketing plan. Use this during the webinar to organize all the ideas you will create as you listen.
Marketing Plan Pocket Guide
Weekly, print out this pocket guide as a two-sided document. Fold it in thirds and use it as a reminder of what you should do to implement your marketing plan.
Fastart(TM) Checklist
The Fastart(TM) Checklist shows you how to use the information in the webinar to get a quick start selling your books.
Winning Titles
A description of the qualities of a winning title.
Media Checklist
The checklist for media appearances helps you evaluate what you should do before, during and after each media appearance.
Getting on the Air Checklist
A checklist for what you should to successfully get on TV and radio shows.
Pricing Handout
If you are not sure if you should give your book a high or low price, this will help you decide.
6/2010

How to Negotiate Large-Quantity Sales (Part Two)


Helpful Downloads from Book Marketing Guru, Brian Jud
Resource NameDescription
Best Negotiated Outcome
This sample form can help you determine your best negotiated outcome (BNO).
Sample Discount Schedule
A sample corporate discount schedule.
5/2010

Preparing Presentation for Large-Quantity Sales (Part One)


Helpful Downloads from Book Marketing Guru, Brian Jud
Resource NameDescription
Milestones and Checkpoints Chart
A chart to help you plan your sales milestones
Guide to Non-Bookstore Sales
Ten steps to making a major sale to non-bookstore markets
4/2010

How to Sell More Books to All Retail Buyers


Helpful Downloads from Book Marketing Guru, Brian Jud
Resource NameDescription
Nationally Registered Celebrations
Consider tying your book marketing to a specific month or event
Contact Information for Distributors
A listing of several retail distributors and associated contact information
Examples of Where to Offer Your Book
Guide offering examples to help you generate ideas about where to offer your title
3/2010How to Sell More Books During Personal Presentations
2/2010How to Find Prospective Customers to Buy More of Your Books
1/2010
Plan to Sell More Books in 2010


Helpful Downloads from Book Marketing Guru, Brian Jud
Resource NameDescription
Fastart ChecklistChecklist to help you get a quick start to selling more books
Cash Flow SpreadsheetExcel workbook to help record monthly expenses
Marketing Plan OutlineOutline of what is needed in a business plan
Marketing Plan WorkbookA step-by-step guide to creating your business plan
Pricing StrategyA brief guide to choosing your product pricing
Production TimelineCalculator for marketing, planning and production timelines for your product

12/2009

The Best of the Best from 2009: 50 Ideas to Help You Sell More Books

11/2009

Beyond the Bookstore: Tips for Selling Books in Non-Bookstore Markets


Helpful Downloads from Book Marketing Guru, Brian Jud
Resource NameDescription
Fastart ChecklistChecklist to help you get a quick start selling more books
Pocket Planning GuideTwo-sided pocket planner to help you map out your 2010 marketing strategy
Places to Sell Romance BooksSample market map with creative ideas for selling romance books
Non-Bookstore Sales OutletsCreative outlets for selling books outside the bookstore, including cruise lines, home shopping networks, and gift shops
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