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1,152 Views 10 Replies Last post: Nov 28, 2017 1:12 PM by lipmag RSS
Level 0 5 posts since
Aug 28, 2017
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Oct 7, 2017 7:08 AM

What is the best way to transact book sales on my own website?

Hello gurus! I am just starting out and I am looking to reclaim the costs of production of my new book as quickly as possible. Several posters have recommended that the highest margin for book sales will be if I sell the books myself on my own website. However, I don't have a store yet. What is the best way to create a store, or way to sell books from my own website? I did create a Paypal account, and noted that they take 2.9% + 30c per transaction; on a book sale that is a significant percentage of the net profit after printing and shipping costs (to me). Thoughts??

Level 5 3,802 posts since
Feb 1, 2011
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1. Oct 7, 2017 8:11 AM in response to: Unruly_Pigeon
Re: What is the best way to transact book sales on my own website?

The very best way is the way which reduces the time you have to spend, right?  That means that you give people a link to Amazon, which is people's preferred place to buy books anyway.  Look at the percentage of people who are Prime members - you know those folks do not have to pay postage, right?  Can you price your book low enough on your website to neutralize that cost?  I think not.

 

Anyway, that's my 2 cents.

 

Dan'l

Level 5 12,762 posts since
Aug 22, 2008
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3. Oct 7, 2017 1:31 PM in response to: Unruly_Pigeon
Re: What is the best way to transact book sales on my own website?

I'm one of those members who advocates selling books yourself (in order to maximize profit) whenever possible.

 

If you're operating as a new small business with no credit history, or if you're an individual, I think it's unlikely that you'll find a better deal than PayPal (which really isn't that bad), nor a payment processor that's easier to implement and integrate with your website.

 

To offer an example, we have a book that sells for $17.95. If I sell it, PayPay gets 82 cents, we get $12.42. If Amazon sells it, Amazon gets $7.18, we get $5.24. It's not enrolled in the EDC, but if it were, the EDC partners would get $10.77, and we'd get $1.65.

 

If you consistently sell a huge volume of books, then with that sales history and the guarantee of a minimum transaction volume each month, you might be able to negotiate a lower rate with someone else eventually. But to start with? I don't think so.

Level 5 15,349 posts since
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4. Oct 7, 2017 4:45 PM in response to: Unruly_Pigeon
Re: What is the best way to transact book sales on my own website?

Paypal, Square and Stripe all have roughly the same commission structure per transaction, but they are much cheaper than getting a payment processing option through a regular bank, who have monthly/annual fees as well as transation fees.

 

You'll also need an e-commerce/shopping cart solution on your website that can calculate shipping and taxes for you. I like Ecwid.com for its simplicity and integration with my Wordpress website, but there are dozens, maybe hundred of options to choose from.

 

 

Michelle

-------------

Odyssey Publishing -- editing, cover design and book formatting services to help you on your publishing journey.

Odyssey Books -- quality fiction and non-fiction -- where books are an adventure!

Level 5 3,802 posts since
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7. Oct 8, 2017 10:07 AM in response to: Unruly_Pigeon
Re: What is the best way to transact book sales on my own website?

Thank you for bringing this question up!  I spoke negatively of it in my first post, but after reading Michelle's and Lighthouse's responses to you, well, now I am thinking of doing it myself too!  So, thanks again, the responses gave me an education.

 

Dan'l

Level 1 60 posts since
Sep 19, 2017
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9. Nov 28, 2017 10:36 AM in response to: Unruly_Pigeon
Re: What is the best way to transact book sales on my own website?

Keep in mind that people are familiar with Amazon, trust it with their credit card information, and are able to get free shipping if they buy $25 of books at one time.  Thus it's a lot easier for customers to buy through Amazon.

My opinion is, start with Amazon.  If you are selling quite a few, then consider selling direct through your own website, Paypal, etc. but giving the customers the option to buy from Amazon.  ("I get a bit more money if you buy direct from my website, so I'd appreciate that, but if it's more convenient for you, my book is also available from Amazon."

If you find that you're selling only a few books, I don't think it's worth the bother to have your own sales site.

Level 5 15,349 posts since
May 4, 2008
Currently Being Moderated
10. Nov 28, 2017 1:12 PM in response to: awin
Re: What is the best way to transact book sales on my own website?

awin wrote:

 

If you find that you're selling only a few books, I don't think it's worth the bother to have your own sales site.

 

Better to have a channel that gets minimal sales than not have it and miss the sales completely. Not everyone likes to buy from Amazon. I sell a few hundred books from my website each year. I dropship via my publisher account -- takes only a couple of minutes.

 

 

Michelle

-—--—--—

Odyssey Publishing -- editing, cover design and book formatting services to help you on your publishing journey.

 

Odyssey Books -- quality fiction and non-fiction -- where books are an adventure!

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