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443 Views 2 Replies Last post: Dec 8, 2017 3:07 PM by PhysicalSpiritual RSS
Level 0 172 posts since
May 5, 2013
Currently Being Moderated

Dec 5, 2017 1:31 PM

How to publish a black and white while having a color book

I have published my first book, Follow Your Heart in color.

Now I'd like to publish a cheaper version in black and white so more people will be inclined to buy it.

Other than having a different ISBN number can anyone suggest what else I should do?

I can just add "Black and White" on the cover I suppose.

But I'd love any better suggestions.

 

Thanks, Michael

Level 5 4,269 posts since
Oct 27, 2010
Currently Being Moderated
1. Dec 5, 2017 4:28 PM in response to: PhysicalSpiritual
Re: How to publish a black and white while having a color book

Just make sure there can be no confusion. You could get blistering reviews from people who buy a B&W book while under the impression they are getting a colour book at a bargain price.

 

  • Add 'Economy Black and White Edition' (or similar) to the cover
  • Make the cover B&W.
  • Emphasise the difference in the books' blurbs

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