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331 Views 2 Replies Last post: Feb 9, 2018 6:44 AM by walton RSS
Level 0 1 posts since
Mar 28, 2016
Currently Being Moderated

Feb 6, 2018 10:58 AM

I need some advice.

At 94 years if age, I'm finding it difficut to decide on the most effective ways to market my book entitled "Notes From Grandpa".  The book's purpose is to assist parents/grandparents who are trying to help their kids/grandkids deal with a critical issue we all face at some point in our lives.

It includes "Gems" on Self-Discipline, Character, Conflict Resolution, ect.  Any advice or suggestions will be appreciated.  Quentin Gessner

Level 2 494 posts since
Apr 1, 2015
Currently Being Moderated
1. Feb 8, 2018 1:35 PM in response to: CoachQ
Re: I need some advice.

CoachQ;

You have already found an effective way by posting on this Forum.  By now, maybe several hundred folks have seen it.  You could improve your effort by providing a link.  If you need help on how to create one, click here.  Please see post #5.  Add it to all your marketing posts.  So now, 'go to town' and visit every book site, post it on Facebook, Twitter it, write a blog about it, create your own Web page, check out children's counseling sites, etc.  You can do all this while sitting in your favorite armchair.

Of course, if money is no object, you could spend 30 million dollars for a 30-second spot on the Winter Olympics or perhaps the upcoming PGA Masters Tournament.

Most effective, you ask?  I found one-on-one grab 'em by the scruff of the neck and don't let go until they promise works best.  Even then, you have to march them to the closest ATM and grab the money as it's coming out of the slot.  Good luck—enkidu

Level 5 19,501 posts since
Sep 5, 2009
Currently Being Moderated
2. Feb 9, 2018 6:44 AM in response to: CoachQ
Re: I need some advice.

Before I post my "standard" answer, let me pull out from it the key: promote.  Nothing happens if you don't promote.  Okay, that's sort of your question, how?  Local media and groups (social, religious, business, education) all need local interest stories.  Yes that means public speaking, but that's not the worst thing in the world.  You should prepare a list of questions that you are likely to get, including the hard ones, for example, "What makes you an expert? . . . Given the digital age, can you know what kids are coping with?" Etc.  You should write out your answers.  Polish them.  Memorize them.  In other words, be prepared.

 

So here's the stock answer:

 

Have a business plan. Prepare it as if you were going on Shark Tank. Why? Because it focuses your attention. It's easy, after a few weeks, to start writing  your next book, planning a vacation, working on your website tomorrow . . . It's not written in stone, but close. Know where your are, who/what you are competing against, why anyone would by your book, etc. All the 5 w's & how.

 

In advertising we had a concept "client fatigue." The client would look at his ads, over and over and over. Eventually, not even his dog would look at them.  "Time for a new ad." But studies often showed, assuming there was $$$ for studies, the ad had barely gotten any top of mind awareness, and often it was months before there was any fatigue in the real world. The market plan should take this into consideration.

 

I would have a print copy as well as a Kindle. Use CS for the print copy. Keep a print copy handy . . . to show, to sell, to give away. If you've got a paper  copy that isn't bad enough to replace, but not good enough to sell, use it to give away, "I'd love to buy your book, but I can't afford it." (How do you hand  out or sell your book to someone you meet at lunch?)

 

Have a website where you can link to the Amazon pages. Do not link to your CS eStore page, no one will use it. Make your site content rich. Spend time building your page rankings. Remember, if someone hears an interview or reads a review, he is likely to remember only bits and pieces of your name and the title. You want that person to find you!

 

Have a business card, oh, and keep a few with you!

 

Take advantage of local media, social and business groups, etc. They are all looking for interesting, local interest stories, interviews, speakers. Start locally, move out regionally. Prepare every possible question. Work on good answers. Write them out. Rehearse them out loud. Rehearse them as if they are lines in a play. Concentrate on the awkward/bad ones. For example, if your book were a US history book and you quite college after your second year, explain why I would want to read your book.

 

Have a press kit: head shot, bio, cover, synopsis, sample review/press release, FAQs, reviews, list of interviews, copy of the book, etc. Keep this up to date.

 

Use it to get reviews, interviews, talks. Keep a tickler file to be able to follow up. Lots of interviews are done by phone, so moving out regionally isn't so  far fetched.

 

Have a t-shirt, pen, etc. You'd be surprised how well these corny things work.

 

Look up almost any post by DesireSuccess, aka Eric, on the CS forum:

https://www.createspace.coum/en/community/message/196656#196656 Eric's list of references!

https://www.createspace.com/en/community/message/224321#224321 Eric on Facebook

 

Amanda Hocking was a CS author, with a CS ISBN, just in case anyone here is a no one will ever read a book with a free CS ISBN person, she sold  hundreds of thousands of copies of her book. Social media. Social media. Social media. She was picked up a few years ago by St. Martin's Press.

 

Often you'll hear the expression that writing a book is like giving birth (being a guy, I'll take this on faith), but marketing your book is like raising a child, and it takes years!

 

Given the spam here, come on over to  selfpublishingforum.  It's free.  Many of us who answer questions here are active there.

 

Walton

 

Bleeds,  free, 91 page guide to bleeds, margins, covers,   and annotated CreateSpace guidelines. Prepress   Glossary: free, 79 page, fully illustrated prepress glossary with annotations for  CreateSpace users Type & Typography: free, 112 page illustrated guide   to designing books, typography, with glossary, and type specimen pages  Free: list of free PDF downloads; selfpublishingforum: spam free forum. Contact  for graphics, design, and typesetting help.

 

 

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