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191 Views 4 Replies Last post: Jun 14, 2018 11:50 PM by CarmenBDM RSS
Level 0 1 posts since
Jan 16, 2018
Currently Being Moderated

Jun 13, 2018 4:02 AM

Marketing without Social Media

13 June 2018

I've written several books, including 2 series 'The Jonas Forbes Saga' (16 books) & 'The Wanderer' (9 books). The first named is in both digital & paperback formats. Basically, I wrote them for pleasure - but would like to share & possible earn some royalties.


The problem is I dislike / fear? Social Media. So I'm not ot Facebook & its fellows NOR on Twitter etc. I use emails a lot & 's it. So how can I publicise my work without Social Media. A simple question but I don't expect answers to be easy.


Bob Hyslop

Level 4 2,834 posts since
Feb 7, 2015
Currently Being Moderated
1. Jun 13, 2018 11:50 AM in response to: BobH2
Re: Marketing without Social Media

I consider social media (note the lower case) a huge waste of time, which is better spent writing more books. I am of the opinion that, unless one has at minimum a half-dozen books to offer, marketing is almost always useless.

Level 5 15,645 posts since
May 4, 2008
Currently Being Moderated
2. Jun 13, 2018 4:43 PM in response to: BobH2
Re: Marketing without Social Media

Without social media, you have to rely on traditional forms of book promotion. But with review space shrinking, and demand for media attention exploding because there are more books out there, it's harder than ever to get any exposure for your book. What do you plan to do instead?



~ Michelle ~

Editor, Designer and Publishing Services

Level 0 7 posts since
May 13, 2018
Currently Being Moderated
3. Jun 14, 2018 3:03 AM in response to: BobH2
Re: Marketing without Social Media

I tend to not rely on one form of distribution anyways (never put all of your eggs in one basket), Always use multiple strategies to promote our product or services.

  • Before  we even had a facebook account,Twitter account, we started blogging. We wanted to become a  thought leader in our industry, so we wrote posts that would provide value to  potential customers rather than posts publicizing our product. The visitors  slowly started coming through Google searches and would stick around to read  the articles.
  • You can also use an email marketing system like MailChimp then go out and shake hands and kiss babies like a good old political campaign.
  • Do research to determine some places where your target demographic spends their free time. Get some stunning flyers or posters designed and post them in those areas.
  • Create a referral program for your best clients or customers. Offer incentives to get them to continue to spread your brand to all their friends, co-workers, and family members.
  • Reach out to family members or friends you haven’t connected with in a long time. Let them know what your business does and that you’re on the look out for new opportunities and customers. You never know if that random Aunt or Uncle you haven’t spoken to in years knows someone who needs your help.


Hope this helps!



Book publisher

Level 0 1 posts since
Jun 14, 2018
Currently Being Moderated
4. Jun 14, 2018 11:50 PM in response to: BobH2
Re: Marketing without Social Media

I think that is important, I have been on the travel blog for 4 years and social networks have driven it.


Creo que son interesantes, sobre todo en este post sobre comer en Coruña o el de comer en Santander, el cual se viralizó.


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