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542 Views 4 Replies Last post: Jun 30, 2018 1:16 PM by Lighthouse24 RSS
Level 0 1 posts since
Jan 16, 2018
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Jun 13, 2018 4:02 AM

Marketing without Social Media

13 June 2018

I've written several books, including 2 series 'The Jonas Forbes Saga' (16 books) & 'The Wanderer' (9 books). The first named is in both digital & paperback formats. Basically, I wrote them for pleasure - but would like to share & possible earn some royalties.

 

The problem is I dislike / fear? Social Media. So I'm not ot Facebook & its fellows NOR on Twitter etc. I use emails a lot & 's it. So how can I publicise my work without Social Media. A simple question but I don't expect answers to be easy.

 

Bob Hyslop

Level 4 2,935 posts since
Feb 7, 2015
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1. Jun 13, 2018 11:50 AM in response to: BobH2
Re: Marketing without Social Media

I consider social media (note the lower case) a huge waste of time, which is better spent writing more books. I am of the opinion that, unless one has at minimum a half-dozen books to offer, marketing is almost always useless.

Level 0 1 posts since
Jun 14, 2018
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2. Jun 14, 2018 11:50 PM in response to: BobH2
Re: Marketing without Social Media

I think that is important, I have been on the travel blog for 4 years and social networks have driven it.

 

Creo que son interesantes, sobre todo en este post sobre comer en Coruña o el de comer en Santander, el cual se viralizó.

Level 0 1 posts since
Jun 30, 2018
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3. Jun 30, 2018 9:01 AM in response to: BobH2
Re: Marketing without Social Media

There are three components of an app's 'definition': its Name, its Description in the ... It's enough to point out just a few core features and one killer feature.    Geekless tech

Level 5 12,994 posts since
Aug 22, 2008
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4. Jun 30, 2018 1:16 PM in response to: BobH2
Re: Marketing without Social Media

A person who reads and enjoys one book by an author is up to twelve times more likely (than a person who hasn't read any of that author's books) to purchase more books by that same author. So with a 9-book and 16-book series, you can afford to deeply discount the first book (or even give it away) as a tool to hook readers. That's one strategy to consider.

 

Whether you like and use social media is not nearly as relevant or important as whether your target readers like and use social media. If they do, then that's the medium they are relying on to "talk" about the book, and even if you don't actively participate in those discussions, you may at least need to have some kind of simple social medium platform (like a Facebook page) with basic info.

 

In the "old days" [before Amazon], we might stick a half-dozen sell sheets or bookmarks in each book we sold, so readers would have something to give friends or family that told them about the book, included details on where/how to buy it, and offered things like discounts or specials. Otherwise, many of the individuals they told would just forget about it and never order (even if they really meant to when they were first told).

 

The current day replacement for a lot of those old printed marketing pieces is the use of hyperlinks in various forms (URLs, QR codes, widgets, etc.) that can be associated with an author website or social media platform, and then easily shared by people who are active and comfortable with social media use. Again, this doesn't require active involvement on the author's part if he/she is not so inclined, but the existence of such a platform can help sales.

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